Chevrolet took to the windy city to grace the 2017 Silverado with yet another special edition pickup. Meet the 2017 Chevrolet Silverado Redline edtion.
The 2017 Silverado Redline edition is the latest special edition to segment the pickup truck market, as part of Chevrolet’s continued special edition strategy. As for what the Redline edition warrants, it spruces up the full-size truck with black and red accents throughout the exterior.
Specifically, the Redline warrants black wheels, featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos. The Silverado specifically receives red tow hooks as another splash of color for the pickup.
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”
“Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
The 2017 Chevrolet Silverado will be the first Redline edition to become available to consumers; orders for the Silverado Redline edition may be placed now.