The 2017 Cadillac CTS-V is the center of attention for the fourth and final 89th Oscars ad the brand will debut on Sunday, giving the halo sedan a proper spotlight.
While the 2017 CTS-V may sell itself, it’s never a bad idea to remind consumers at large what a brand is capable of. And, in this case, it’s a 640 hp, four-door sedan that can go 200 mph if you desire.
Cadillac seems to be taking a trickle down approach here. With zero new product coming into dealerships this year, the CTS-V represents a vehicle to get excited about and possibly drive dealership traffic, even if consumers aren’t specifically looking at a CTS-V. If this kind of attention goes into a top-tier sports sedan, certainly similar attention can be found across the lineup’s portfolio. That’s for consumers to decide, in the end, though.
As for the ad itself, it’s simple and to the point. Enthusiasts will love it and the public at large may be swayed with the resounding end crescendoing with, “You can build a car, or you can build a Cadillac.”
Comments
So, the CTS is a car, but the CTS-V is a Cadillac. Got it.
The CTS is the best looking of current Cadillacs.
the CTS and Escelad are the best looking Cadillacs.
This is definitely the Cadillac to get people to notice the brand! Wise move to showcase and display this beauty! At this point, we can only hope that the Oscars will draw a large enough viewer audience, which I’m quite sure it will!
The Oscars audience keeps dropping and most is now at retirement age. This wont help Cadillac internationally. Love Cadillac, but when ghere are two CTS at my local Enterprise Rent A Car, a ho-hum commercial on a bad tv progeam wont do it.
And? There was a new BMW 5 series, and a Genesis G80 just last weekend at a local Avis, available. Your argument makes no sense. And, furthermore, the average new car buyer is in their mid 50’s, generally.
Love my 2013 CTS-V. However, the car has been to the dealer 50 times in the last 4 years for small problems and GM refused to give me an extended warranty.
Sounds like a Mercedes.
Very surprising that GM Canada chose to not include it at Toronto’ s International Auto show. Toronto is the #1 market for Mercedes AMG in North America and a very high end market. Cadillac is very under-represented there.
Too bad the Oscar’s are a narcissistic cesspool of arrogance, self-congratulations, bad movues, and plastic surgery. America deserves better and Cadillac money would be better put somewhere ekse…like improving the product and dealer experience so they actually sell.
You haven’t seen the inhabitants of the White House since January 20th, have you?
And what other demographic would you market to if you actually want to sell Cadillacs and boost their appeal? The Oscars are perfect. 100 times more appropriate than the Super Bowl and World Series combined for them.
I think you forget how much Cadillac has already rebounded as well. Do they have room to improve? Of course. But marketing is essential, especially good marketing and especially when you’re, shall we say, disadvantaged. And it will be a big reason for their turnaround–if and when it comes.
On another note, I felt the ad was boring and the spoiler needs painted desperately. It makes the car look like one of those old Saturns without the roof painted–tacky and cheap.
Terrible commercial? Doesn’t do any justice to the car
The language using God’s name is uncalled for and doesn’t add anything to the ad.
Did it offend your muslim ass?