General Motors China Sales Increase 7.1 Percent To 3.8 Million Vehicles During Calendar Year 2016
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General Motors and its joint ventures recorded 3,870,587 new vehicle deliveries in China during the 2016 calendar year, an increase of 7.1 percent from calendar year 2015. The sales performance represents an all-time new high for the automaker in China.
“GM worked closely with our joint venture partners to achieve launch excellence across all brands in the past year,” said GM Executive Vice President and President of GM China Matt Tsien. “In 2017, we will continue to listen to our customers’ needs and meet their demands with a strong product lineup.”
On a market basis, China remained GM’s largest market in terms of retail sales for the fifth consecutive year, accounting for more than one-third of the company’s global sales.
Shanghai GM Sales – Calendar Year 2016
Shanghai GM — GM’s primary joint venture in China responsible for Chevrolet, Buick, and Cadillac vehicle sales — sales results were as follows.
Cadillac China Sales – Calendar Year 2016
With successful launches of the CT6 prestige sedan and XT5 luxury crossover last year, Cadillac deliveries increased 46 percent year-over-year to 116,406 units. It was the first time ever that Cadillac sales topped 100,000 units in China.
Buick China Sales – Calendar Year 2016
Buick sales increased 19 percent year-over-year to 1,180,372 units, representing a new sales record for the brand. Leading the sales charts were the Excelle GT sedan and Envision crossover.
Chevrolet China Sales – Calendar Year 2016
Chevrolet sales began to rebound in the third quarter of 2016, reaching 525,273 units in 2016. The newly-launched Malibu XL, Cruze and Cavalier sedans drove the brand through its model changeover period. The brand will introduce more than 20 new or refreshed products in China by the end of 2020.
SAIC-GM-Wuling Sales – Calendar Year 2016
Sales results at GM’s other Chinese joint venture — SAIC-GM-Wuling — were as follows:
Baojun China Sales – Calendar Year 2016
Baojun sales rose 49 percent to 688,390 units in 2016 thanks to robust momentum from strong products like the Baojun 730 MPV and Baojun 560 SUV. The successful launch of the Baojun 310 hatchback provided supplemental sales volume.
Wuling China Sales – Calendar Year 2016
Wuling sales totaled 1,359,638 units in 2016, allowing it to maintain its leading position in the mini-commercial vehicle market.
GM China Sales By Segment
In 2016, deliveries of GM SUVs jumped 45 percent from a year earlier to 673,409 units. GM’s comprehensive SUV portfolio includes the Buick Envision and Baojun 560, which were among the segment leaders with year-on-year growth of 52 percent and 116 percent, respectively.
GM MPV sales increased 5 percent to 1,061,156 units in 2016. The new-generation GL8 reached the market in November, setting a new benchmark for large luxury MPVs.
In 2016, GM launched 13 new and refreshed models in China, putting it on track to fulfill its plan to introduce 60 models through 2020. The automaker is focused on the luxury, SUV and MPV segments. About 40 percent of GM’s product launches in China through 2020 will be SUVs and MPVs.
About The Numbers
Starting with April 2015 sales results, GM began reporting retail sales rather than wholesales in China. All numbers above represent retail sales.
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Wishing that GM NA could make Buick a top US brand, as it is in China. Once upon a time, Oldsmobile, which was a premium brand, often ranked #3; other times it was Pontiac playing a similar market role.
In time, Buick should be able to increase volume here at home. This will become easier as Buick and Avenir serve unique customer bases.
It’s like a value brand like Boajun here in the US. Europe have Dacia, and Americans one had Plymouth as well as cheap imports like Datsun and Yugo.
Now that Chevrolet and Ford have moved into that old Oldsmobile price point, a discount brand would be an interesting addition.
Chevrolet is GM’s volume worldwide brand.
The way Buick is positioned as a premium (near luxury) brand big volume like Ford or Chevrolet is not it’s mandate.
In that way GM is lucky to have multiple brands filling different roles.
For instance Cadillac does not have to sell vehicles below the $30000 mark like BMW and M-B are forced to do in order to drive volume and improve economies of scale.
GM has Buick for that purpose.
I like your sub-brand idea for emerging markets like Datsun (which incidently has been brought back overseas ), Skoda, Maruti and Tata.
I though GM could bring back the Saturn name to use for this.
If GM decided to do a sub-brand using a name and brand they already have the rights to which was associated with low cost products could work.
Buick China’s market position is nearly identical to Oldsmobile in the US circa 1978. Buick is China’s second most popular brand just as Olds accomplished third place many years between 1975-85: This is the commonality I was pointing out. Chevrolet is The Generals volume brand yet this approach may be reevaluated as Ford tries to battle Buick, not Chevrolet, in China in much the same manner that the Blue Oval chased Opel and not Chevrolet in Europe. Vignale and Titanium trims are making Ford more like Mercury while Chevrolet lacks the tools to effectively compete.
I doubt that in 2016 a near premium brand could take third place in the US; nonetheless, Buick/GMC (together they make up a full brand both in line up and showrooms) have tremendous potential in the years to come as consumers choose to take a step up as opposed to buying the Bow Tie’s over priced upper trim packages.
I like the idea of Saturn as a sub brand. This could include vehicles like Cruze Ltd and other GM Fleet offerings.
GM could tap into some white space by completing against the used market with bare bones Dacia-like vehicles here in the US. Chevrolet, just like Ford and Honda, no longer properly fill the historic value proposition niche that they once did.
To all the stupid and arrogant people, many on here, who said Trump wold never be President…
Congratulations, President Trump! Nothing feels better than hearing the sore, uneducated losers whine and cry…
WTF does that have to do with sales volume for GM increasing in China in 2016.
In fact this article is the probably the absolute worse one you could have chosen to post your comment on since the new president elect is against all things foreign especially as it relates to US companies.
How does increasing Chinese auto sales ‘make America great again’?
Or did you not know that?
Who are the ‘stupid and arrogant people’ again?
Trump is Putin’s pathetic puppet. There was ample evidence long before the recent intelligence brief.
Months ago Mother Jones did an expose on how Trump aids were meeting with FSB officials.
Enjoy Traitor Trump new because he will be impeached by his own party soon enough.