Yesterday, Cadillac made one of its most progressive moves in quite some time. As some of you have pointed out, and I personally happen to agree with, Book By Cadillac is truly worthy of the “Dare Greatly” motif running through the brand. That’s a separate discussion on its own, though.
We spoke with Cadillac to discuss some finer details regarding the premium service, and it has most definitely been carved out to be a very premium program.
Members of Book By Cadillac will have the entire Cadillac range to choose from, as long as it’s a Platinum trim (such as an XT5 or CT6 Platinum), or in the case of the CTS and ATS, a V-series. For $1,500 per month, insurance, maintenance and doorstep delivery are all included with whichever Cadillac is chosen.
Cadillac told us there is no limit on how long a member may hold onto a vehicle, meaning you can keep a, let’s say, 2017 Escalade for years if that’s what suits you best. There also is no mileage limit on the vehicles, either. Cadillac will let you roam the open roads across the United States without a worry of going over miles like a typical lease vehicle.
However, taking the car outside of the U.S. is a no-no, per Cadillac. So even though New York City is relatively close to the Canadian border, the stipulation is that the vehicle needs to stay in the United States. What’s more, the Book By Cadillac program is currently planned for the US-market only.
The program has initially launched in New York City, but Cadillac has plans to announce additional American markets as time goes on.
Comments
Some fine print reading at the bottom of the page:
– No smoking (not even ganja) or you get kicked out of the program.
– ‘Vape’ and you have your legs broken and your house burnt down.
– Tickets and tolls are your problem.
– Pets need to be ‘crated’, unless you have a tapeworm, then it’s carry on.
– Street racing is forbidden, unless you win.
– Back into parking spaces. Failure to do so means a $1000 fine and a loser sticker on your forehead.
– Drifting is only to be done by qualified individuals who have watched Tokyo Drift.
– Watching the “Cadillac Style” ad in the car on any device results in receiving a terrible bowl haircut.
– If you fart in the car and the smell stains everything, you’re done for.
Sounds reasonable.
If you don’t like it and want to abuse the car then just buy it. It should not be on GM to cover your abuses, addiction, crimes or bodily function.
I like to know how many potential customers will sign up once this program expands in other markets. Sounds like an excellent program.
I expect more programs in different variations coming due to the cost of cars and even the speed of advancements.
EV cars will see the fastest advancements like a smart phone and people will want to trade up so I can see a program letting people move up when the new car arrives. Much like the Apple Plan on the phones. They trade up one a year and cover repairs free or cheap. You chose the provider. No they do not cover abuse. But they will fix it cheap.
the program is a excellent way to sell cars in extended test drives .plus the service dept will have more cars to service and hopefully these cars become certified used cars so we can sell them . and who wouldn’t want to drive a cts v for six months