Yesterday, Cadillac made one of its most progressive moves in quite some time. As some of you have pointed out, and I personally happen to agree with, Book By Cadillac is truly worthy of the “Dare Greatly” motif running through the brand. That’s a separate discussion on its own, though.
We spoke with Cadillac to discuss some finer details regarding the premium service, and it has most definitely been carved out to be a very premium program.
Members of Book By Cadillac will have the entire Cadillac range to choose from, as long as it’s a Platinum trim (such as an XT5 or CT6 Platinum), or in the case of the CTS and ATS, a V-series. For $1,500 per month, insurance, maintenance and doorstep delivery are all included with whichever Cadillac is chosen.
Cadillac told us there is no limit on how long a member may hold onto a vehicle, meaning you can keep a, let’s say, 2017 Escalade for years if that’s what suits you best. There also is no mileage limit on the vehicles, either. Cadillac will let you roam the open roads across the United States without a worry of going over miles like a typical lease vehicle.
However, taking the car outside of the U.S. is a no-no, per Cadillac. So even though New York City is relatively close to the Canadian border, the stipulation is that the vehicle needs to stay in the United States. What’s more, the Book By Cadillac program is currently planned for the US-market only.
The program has initially launched in New York City, but Cadillac has plans to announce additional American markets as time goes on.