General Motors Details How It Chooses New Maven Car Sharing Markets
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General Motors launched its Maven car sharing network this past January, and since then, it has successfully expanded to 15 additional cities. In the process, 17,000 users have tallied over 40 million miles.
Following this news, GM stated it would announce additional markets for Maven in 2017, but how does the automaker select where Maven goes next?
“We spend a lot of time analyzing psychographics and demographics of a given market,” said Peter Kosak, GM’s executive director of urban mobility. “We’re not just looking for people to download the app; we’re looking for habitual users who are helping us reinvent mobility.”
GM and Maven look at many factors to choose its next market, but four key ones hold the most weight:
- A high concentration of people who use their phones for banking
- Good public transportation solving first-mile/last-mile challenge
- Dense population with high walkability scores
- Strong electric vehicle infrastructure
Ann Arbor, Boston, Chicago, Denver, Detroit, Los Angeles, Orlando, San Francisco and Washington, D.C. are a few of the major areas where Maven has grown significantly, while Maven Home provides car sharing for qualified residents in New York and New Jersey.
Is your city next? We’ll all find out where Maven is headed next in 2017.
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