Cadillac ATS Sales Drop 27.5 Percent To 1,490 Units In November 2016
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Cadillac ATS deliveries in the United States totaled 1,490 units in November 2016, a decrease of 27.5 percent compared to the 2,055 units sold in November 2015. In the first 11 months of 2016, sales of the ATS family — including the ATS Sedan and ATS Coupe, along with their respective V-series variants — decreased 18 percent to 19,213 units.
Sales Numbers - Cadillac ATS - November 2016 - United States
| MODEL | NOV 16 / NOV 15 | NOVEMBER 16 | NOVEMBER 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| ATS | -27.49% | 1,490 | 2,055 | -17.97% | 19,213 | 23,422 |
In Canada, the ATS recorded 155 deliveries in November 2016, down 51 percent compared to November 2015. In the first 11 months of the year, ATS sales totaled 2,191 units in Canada, down more than 29 percent compared to the first eleven months of 2015.
Sales Numbers - Cadillac ATS - November 2016 - Canada
| MODEL | NOV 16 / NOV 15 | NOVEMBER 16 | NOVEMBER 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| ATS | -51.10% | 155 | 317 | -29.35% | 2,191 | 3,101 |
The GM Authority Take
As great a vehicle as the ATS is, it continues to fall victim to consumers’ ongong fascination with crossover utility vehicles. Luckily, Cadillac is working on at least three new crossovers to flank the XT5. But in the medium term, sales of great compact luxury sedans and coupes like the ATS will suffer.
Further Info And Sales Resources
- GM news
- GM sales results
- November 2016 GM sales results (U.S.)
- November 2016 Chevrolet sales results
- November 2016 Cadillac sales results
- November 2016 Buick sales results
- November 2016 GMC sales results
- November 2016 GM China sales results
- November 2016 GM Canada sales results
- Global November 2016 Cadillac sales results
- Running Cadillac sales numbers
- Running Cadillac ATS sales numbers
- November 2016 GM sales results (U.S.)
- Cadillac ATS information
- 2016 Cadillac ATS Family
- 2017 Cadillac ATS Family
- Cadillac news
Reporting by Francisco Cruz. GM Authority take by Alex Luft.
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it would make sense to kill off the sedans and make the CUV great by putting much more effort and attention into future CUVs…the problem is they are still putting the effort into the sedans and that is a wrong move.
There is a still a big market for sedans even with the rise of utility vehicles.
Also if you consider the Chinese market the ATS sales year over year are actually up.
There will still be compact luxury sedan sales in the near and mid term future. Why should Cadillac lose those sales?
With some very doable changes to the current model the next gen. will be extremely competitive.
It would NOT make sense for Cadillac to kill off the sedans. It would make sense though to return to their core values of roomy interiors and smooth comfortable rides, in all Cadillacs (SUVs and sedans), instead of trying to re-make the brand as a “sporty driving” one (as the ATS attempts to do, and does not sell).
And it wouldn’t hurt to do a liftback or two in the sedans, to gain some of the practicality of an SUV. The Cadillac Escala concept already proposes a liftback sedan, and liftback sedans from Audi and Tesla have already proven popular in the current luxury sedan market.
Agree with your point about changing Cadillacs core values.
Cadillac’s original bogey was BMW which is no longer the top luxury brand in the world. The landscape is changing.
Cadillacs should be ‘luxury performance’ vehicles not ‘performance luxury’ ones.
Being luxurious should come first even at the cost of a little performance. Just ask Mercedes-Benz and Lexus.
Right now Cadillacs are performance first then luxury. Providing sporty exhilarating rides at the cost of comfort. That is a major gripe of the CT6 in particular and all other Cadillac sedans as well.
If they come up with a great lease plan I am in.
“The GM Authority take” will never admit that that ATS is too cramped and too hard riding for Cadillac fans, and lacks the German nameplate for those who like cramped, hard-riding cars.
So the excuse now is that it’s SUVs hurting ATS sales. Right. Like the SUV was just invented last year. At some point you have to get realistic; the ATS has the same problems as the Cimarron and the Catera, combined. It does look nice from the outside though.
Completely agree that there is still room for a successful compact luxury sedan if done right.
The ATS was behind the 8 ball from the beginning with it’s lackluster dashboard/centre stack layout, cramped rear seating area, poor ride quality and premium pricing.
Those can all be fixed in Gen.2 even by re-using the current platform.
just make sleek utility vehicles that performance like cars and that are lightweight…..utility vehicles tend to be more roomy and flixable than sedans or liftbacks…I don’t like the Telslas and Audi fastbacks.
Rye, to make a utility vehicle sleeker and make it drive like a car, you’d have to lower it – and you’d basically have a station wagon. Nothing really wrong with that, but station wagons don’t have the image that Americans want, although the Volvo wagons seem to sell ok compared with the rest of their line-up. I don’t know whether Cadillac is ready for a station wagon. Maybe so. And perhaps a Cadillac minivan?
Cadillac could do a sedan liftback that isn’t a fastback like Tesla and Audi. Really any of the current Cadillac sedans could be turned into liftbacks with no change of the side profile. Just have the entire back including the window lift up, hinged at that top. Same exterior look as the current sedans, same driving dynamics, but greater utility due to the liftgate.
Although the concept Escala does have somewhat of a fastback (not as pronounced as on the Tesla or Audi), it’s not actually necessary to make it that way. The old Mazda 626 5 doors – while a dated design today – showed that you can do a liftgate design while still keeping the profile of a sedan.
It’s a small car , a coupe , over-priced and not what consumers think of when it’s a Cadillac or wannabe BMW . Plus it’s just not what is going to sell well when most of the market is luxury SUV’s or now luxury trucks .
It is a nice car and developed when gas prices were 4 bucks a gallon . The fact is we will continue to see very slow sales until it is replaced . And in Canada they must have to dust off the cobwebs to sell a paltry 3000 units .
it won’t nessesaly be a station wagon….just lower it 2-3 inches lower than a CUV and make it lightweight and give it great driving dynamics…it would be taller than a wagon…wagons are usually the same height as cars…thare are already CUVs that perform like cars out thare right now.