Sales of GM’s premium vehicle brand, Buick, increased 16.1 percent in the United States and 54.25 percent in Canada in November 2016.
November 2016 Buick Sales – United States
In the United States, cumulative Buick sales increased 16.1 percent to 18,530 units in November and are up 2.96 percent to 208,343 in the first eleven months of 2016.
November 2016 Buick retail sales increased 22 percent, or 3,141 units, year-over-year to 17,444 units, representing 94.1 percent of total Buick sales. That compares to 14,303 retail sales in November 2015, which represented 89.6 percent of total Buick sales. The results represent Buick’s best year-to-date retail performance since 2005.
November 2016 Buick fleet sales decreased 34.5 percent, or 571 units, year-over-year to 1,086 units, representing 5.9 percent of total Buick sales for the month. That compares to 1,657 fleet sales in November 2015, which represented 10.4 percent of total Buick sales.
Buick Sales Summary - November 2016 - USA
| Sales | Sales Mix | ||||||
|---|---|---|---|---|---|---|---|
| Total | 18,530 | 15,960 | +16.1% | +2,570 | 100.0% | 100.0% | 0% |
| Sale Type | November 2016 | November 2015 | November 2016 / November 2015 | November 2016 - November 2015 | November 2016 | November 2015 | November 2016 - November 2015 |
| Retail | 17,444 | 14,303 | +22% | +3,141 | 94.1% | 89.6% | +4.5% |
| Fleet | 1,086 | 1,657 | -34.5% | -571 | 5.9% | 10.4% | -4.5% |
Individual model sales performance was as follows:
- Buick Cascada sales totaled 367 units
- Buick Enclave sales decreased 24.69 percent to 3,508 units
- Buick Encore sales increased 39.53 percent to 7,162 units
- Buick Envision sales totaled 1,785 units
- Buick LaCrosse sales decreased 27.57 percent to 2,427 units
- Buick Regal sales increased 48.98 percent to 1,746 units
- Buick Verano sales decreased 6.74 percent to 1,535 units
Sales Results - November 2016 - USA - Buick
| MODEL | NOV 2016 / NOV 2015 | NOVEMBER 2016 | NOVEMBER 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| CASCADA | * | 367 | * | * | 6,524 | * |
| ENCLAVE | -24.69% | 3,508 | 4,658 | -14.10% | 48,228 | 56,145 |
| ENCORE | +39.53% | 7,162 | 5,133 | +15.98% | 70,810 | 61,051 |
| ENVISION | * | 1,785 | * | * | 10,262 | * |
| LACROSSE | -27.57% | 2,427 | 3,351 | -36.32% | 24,756 | 38,877 |
| REGAL | +48.98% | 1,746 | 1,172 | +9.40% | 18,524 | 16,933 |
| VERANO | -6.74% | 1,535 | 1,646 | -0.35% | 29,239 | 29,341 |
| BUICK TOTAL | +16.10% | 18,530 | 15,960 | +2.96% | 208,343 | 202,347 |
November 2016 Buick Sales – Canada
In Canada, Buick sales increased 54.25 percent to 2,249 units. Individual model sales performance was as follows:
- Buick Enclave sales increased 126.59 percent to 784 units
- Buick Encore sales increased 24.76 percent to 640 units
- Buick Envision sales totaled 237 units
- Buick LaCrosse sales decreased 38.46 percent to 56 units
- Buick Regal sales increased 11.86 percent to 66 units
- Buick Verano sales increased 3.79 percent to 466 units
In the first eleven months of 2016, Buick sales in Canada are up 16 percent to 18,104 units.
Sales Results - November 2016 - Canada - Buick
| MODEL | NOV 2016 / NOV 2015 | NOVEMBER 2016 | NOVEMBER 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ENCLAVE | +126.59% | 784 | 346 | +10.49% | 3,506 | 3,173 |
| ENCORE | +24.76% | 640 | 513 | +13.59% | 5,259 | 4,630 |
| ENVISION | * | 237 | * | * | 893 | * |
| LACROSSE | -38.46% | 56 | 91 | -24.13% | 717 | 945 |
| REGAL | +11.86% | 66 | 59 | -13.52% | 793 | 917 |
| VERANO | +3.79% | 466 | 449 | +16.85% | 6,936 | 5,936 |
| BUICK TOTAL | +54.25% | 2,249 | 1,458 | +16.04% | 18,104 | 15,601 |
About The Numbers
- In the U.S., there were 25 selling days in November 2016 and 23 selling days in November 2015
- In Canada, there were 26 selling days in November 2016 and 24 selling days in November 2015
Further Reading & Sales Reporting
- GM news
- GM sales results
- November 2016 GM sales results (U.S.)
- November 2016 Chevrolet sales results
- November 2016 Cadillac sales results
- November 2016 GMC sales results
- November 2016 GM Canada sales results
- November 2016 GM China sales results
- Global November 2016 Cadillac sales results
- November 2016 GM sales results (U.S.)
Comments
That BUY ONE GET ONE HALF OFF promotion was KILLER.
The current discount on Buick is logical given that these are old, soon to be replaced models. This does not demonstrate a lack of discipline.
Buick/GMC is a strong hyperbrand with nearly 70000 units sold monthly-far higher than, say, Kia.
Buick in the near future, five to ten years, will continue an upmark push. I hope vehicles like the PSA twins are federalized because they will challenge Audi.