Vauxhall Launches Quirky Mokka X Ad Campaign To Highlight Surprising Features
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The Vauxhall Mokka X is ready to surprise UK buyers with features you may not expect from a compact crossover. The brand has announced its latest advertising campaign assault, featuring the tagline, “It’s your life. Go drive it.”
The campaign will debut with three short spots, each highlighting a specific feature found in the 2017 Vauxhall Mokka X. One spot, titled “Cake”, draws a parallel between avoiding accidents with intelligent all-wheel drive. Another showcases remote destination download as a couple looks to flee an awkward get-together. The final ad touts the Mokka X’s OnStar Wi-Fi capabilities with two blokes curious as to why they’ve become ladies men all of a sudden.
“[The ads] illustrate surprising scenarios where our drivers find themselves in unusual or awkward situations, which test their British reserve to the limit. It’s this surprise that the new Mokka X is looking to capitalize upon, capturing people’s attention by offering a stylish, dynamic, full-on SUV packed with premium-class innovations at an affordable price,” said Simon Oldfield, Sales and Marketing Director for Vauxhall Motors.
We’ve attached the Wi-Fi ad above for your viewing pleasure, but you can head to the link here to see the other spots.
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“You’ll be hot with the girls!”
:eyeroll: