Opel Enlists Students To Create The Iconic 2030 Concept
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Opel is busy imagining the future of the automobile and where it will take all of us in the years to come. For some help, Opel turned to students from the University of Pforzheim to create the Opel Iconic 2030 Concept vehicle.
“We are continuously developing our characteristic Opel design philosophy – Sculptural Artistry meets German Precision,” said Mark Adams, Vice President Design Europe, “and we wanted to know what young people think when they imagine Opel from the point of view of future customers. We were really impressed by the creative, unconventional and fresh designs, and we want to support this emerging talent.”
Students displayed their talents for over a semester, led by Design Director, Friedhelm Engler and Chief Designer, Andrew Dyson. Both provided guidance and practical advice for students to help design and bring their creativity to life.
In the end, two students’ work were deemed extraordinary enough to earn them six-month internships at Opel. Russian students Maya Markova and Roman Zenin will both have the chance to work alongside Opel design to continue their work and gain imperative experience for their future careers.
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