New Trademark Application Hints At Upcoming Cadillac-Branded Perfumes, Colognes & Soaps17
General Motors recently filed a trademark application with the United States Patent and Trademark Office (USPTO) to register Cadillac in conjunction with the goods and services category of “oils for perfumes, scents and candles; room fragrances; perfumes and colognes; soaps for personal use”.
The application was filed on October 6th, 2016 and assigned serial number 87161614.
The GM Authority Take
It would appear that General Motors’ prestige-luxury brand is planning on introducing fragrance-related products such as perfumes, colognes, candles, and soaps. The effort, however, is likely part of a licensing deal with existing players in the fragrances segment. In its quest to raise its brand image and fashionability, the brand previously flirted with designer clothing and accessories.
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Perfumes? I got an email about their creative culture series events, too. I really like the V cars but I don’t get where this brand is going…
Please just concentrate on producing fine automobiles!
Coffee. A bespoke men’s fashion line that disappeared.
Now oils, perfumes and candles …
Not sure I’d be spending my $12b on metrosexual distractions until I got the car thing figured out, but I could be wrong.
Maybe the strong sales is China give them a little leeway … so dare greatly, and let’s see what happens.
Agree. Why not try it. Other manufacturers have non-automotive products.
Hardly think colognes and perfume lines are going to eat into that $12B to much.
I really don’t care for all this side-job stuff Cadillac is hawking, or from any other luxury automaker. They have no qualms about extending the reach of their brand into areas outside of cars. It’s damn near mandatory, and it caters to the luxury crowd heavily, although personally it’s not my cup of tea.
That said, if there is to be Cadillac-branded perfumes, colognes, and soaps, then they better be the VERY FRIGGIN’ BEST perfumes, colognes, and soaps money can buy.
I’m aware that there is no ceiling limit on how pricey perfumes can get, but for luxury consumers, price is no barrier.
Right – until the vehicles stand for unassailable excellence, the soaps and fragrances and candles are maybe good?
As opposed to, say, Porsche Design – their vehicles are good, and the Steve McQueen watches, and their jackets and sunglasses and travel items – I’m more willing to buy into their spin-off products than a wanna-maybe be good again Cadillac.
Not a bad idea – just seems premature to get into fashion and candles until the brand, once again, stands for excellence. Then again, maybe these items will do well @ duty free to and from China.
Then again, maybe Cadillac’s hooking up with Creed fragrances or Jo Malone. But Cadillac on it’s own, this just seems like a distraction.
True. I suppose the word I was looking for was ‘premature’.
Should Cadillac make branded body oils and soaps? Sure.
Should Cadillac make branded body oils and soaps now? Nope.
Please do not be distracted by this. The reality is this does not slow any coming products down nor has any effect on future products coming to market.
This is more about licensing outside firms to make these products and has little investment involved. In fact in many cases they make money for letting others use the name.
To me it is silly and kind of point less in many ways but it is the price of admission to this segment. Also it is part of image and name building.
Keep in mind too that this also does not mean they will be offering this at the dealer next year either. They are registering the name so that if they or anyone else wants to use it they would have to come through Cadillac first for permission. This is about protecting the name as much as anything.
Keep in mind there was a time when other products were described as the Cadillac of their lines. Their goal is to get back to this. One might note BMW and Mercedes both have never attained that status. A rare few like a Dusey or the Rolls Royce have reached that in the automotive field. Today things like a Rolex are only able to be used in describing other products.
Guys let’s just concentrate and building the best automobiles you can. This other stuff is just fluff and does nothing to increase your brand image. Please immediately fire whoever came up with this idea. I need my annual GM bonus to be as big as it can be and stuff like this isn’t working in that direction.
Cadillac already sells jackets , shirts , pens , hats umbrella’s etc.. all a registered Trademark from Cadillac . I know this because I have a baseball cap and a fob for my key-chain . But all of these ” new ” items seem a bit senseless to me .
Just what does a Cadillac soap or parfum smell like ? It’s like the government spending millions of dollars to find out how ameebas procreate . Alot of wasted time and money for very little return .
Cadillac has to spend the money to hire a company to do the research , so it’s not correct that Cadillac isn’t spending anything .
Cadillac seems to be adrift and at this time in regaining what used to be an excellent image is going about it the wrong way .
This is a pathetic waste of Cadillac resources. I think it is time for some new blood at the helm here.
As GM PDT pointed out, Cadillac already officially license jackets, shirts, pens, hats and other merchandise and has done so for decades.
Adding a few more items to that list is not taking Cadillac off course.
Cadillac is still committing to producing world class automobiles but their clients will also want officially license merchandise with the company logo that they just spent $50000 to $80000 at. Just ask a BMW client.
Also they are not re-directing any automotive resources to this.
They are not going to take engineers off auto validation and redirect them to designing perfume bottles.
Come on guys (and girls) this is ‘much ado about nothing’.
So BMW already does this? Is that your point? (Not sure since I don’t actually know if BMW does these products).
If BMW does it, so should Cadillac? I guess the BMW-ization of Cadillac continues.
So cash to dabble in perfumes and such. Meanwhile, 2k+ are soon loosing their jobs ..
Not related in the slightest.
Terrible idea. Is this JdN’s doing? The extension of the New York City coffee house idea?