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GM Lansing Grand River Assembly Plant To Shed 839 Jobs

General Motors will be cutting an entire shift from the Lansing Grand River assembly plant early next year, according to local news affiliate WILX.

The cuts will see 810 hourly workers lose their positions and 29 salaried positions shed in response to poor Cadillac sedan sales and the once highly-anticipated, sixth-generation Chevrolet Camaro.

According to the report, workers were told today of the forthcoming cuts and will be relieved of their positions in January. At the same time, GM is expected to announce a $211 million investment for new tooling and equipment. This likely means a new product will entire production at the Grand River Assembly plant, or one of the current vehicles produced there will be receiving a significant upgrade.

Former GM Authority staff writer.

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Comments

  1. I’m so pleased that 839 workers at BMW, Mercedes, Audi, and Lexus will probably be keeping their jobs.

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  2. Actually all the makers will see a slow down in the entire market. The cars will see the greatest declines as the CUV models will not slow as much.

    Might note that it was just reported in the news GM will invest million in what they claimed was the Lansing plant on a new product. Also a more money for Toledo for a new generation of transmission.

    Could the money be the new Cadillac SUV based on the Alpha. The GM lines can build a SUV as well as a car on the same lines.

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  3. they wasted money on the Alpha and Omega platforms by not putting CUV/SUVs them.

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  4. Could it be the occasionally-rumored Alpha-based Chevrolet SS replacement? Even with one less shift, they can probably build the 15-20k units needed per year to satisfy demand for the US, Australia and other global markets for such a car.

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    1. Sorry I like the SS as much as anyone but GM needs to produce a vehicle with reasonable volume and profit and that is not a SS. They already have two vehicles at Lansing only selling in the 20k range.

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  5. No crossovers/Suv’s are in high demand, if anything it will be a crossover on alpha platforum.

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  6. the 3 box sedans are a declining sagmont….people perfure the 2 box CUVs these days…..what about make a SS CUV/SUV.

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  7. no CUVS and SUVs are in high demand if on the Alpha platform…..if that’s the case…the Alpha will have no bussiness to exist because the ATS and CTS and Camaro are all slumping in sells.

    Reply
  8. gm just announce a new product at these lansing plant, it could be a Crossover on alpha chassis. As for these omega chassis, making a $200,000 Crossover right now is not a very smart move.

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  9. “GM looks forward to working with President-elect Donald J. Trump and the new Congress on policies that support a strong and competitive US manufacturing base,”

    Those who laugh last, laugh the hardest.

    Congratulations to President-elect Donald J. Trump and the Republican majority Congress.

    Reply
  10. China is not going buy are car ??

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  11. GM is determined to not discount Camaros as aggressively as Ford.

    The good news is ATP is higher and average incentives per vehicle are lower. So they make higher profit margins.

    The bad news is in the case of the Camaro when GM isn’t offering competitive incentives with Ford which is generally much more aggressive in pricing their Mustang, Chevy gets spanked in sales.

    GM management crunches numbers internally to prove if their marketing strategy is wiser but it does strike me as odd because of lagging Camaro sales (in part) they need to invest $211 million into a plant for a new model to increase its utilization.

    At what point does GM decide to better incentivize the Camaro? Or has GM made a philosophical marketing decision not to ‘cheapen’ the brand with discounts even if the math favors discounting? As a GM stockholder and potential Camaro buyer I’m a bit curious.

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    2. As a stock holder Steve you may be interested to know that here in Australia where we make the Chevy SS we would love to get our hands on a RHD Camaro. So much so that your company could sell 10,000 a year without discounting. What would the board have to say about that?

      Reply
  12. Wondering will there be hiring and fire in this plant once again

    Reply

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