Chevy Cruze Sales Grow 9 Percent To 17,126 Units In October 2016
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Chevrolet Cruze deliveries in the United States totaled 17,126 units in October 2016, an increase of 9 percent compared to the 15,710 units sold in October 2015. In the first ten months of 2016, sales of the compact sedan are down nearly 20 percent to 155,138 units.
Sales Numbers - Chevrolet Cruze - October 2016 - United States
| MODEL | OCT 16 / OCT 15 | OCTOBER 16 | OCTOBER 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| CRUZE | +9.01% | 17,126 | 15,710 | -19.90% | 155,138 | 193,680 |
In Canada, the Cruze recorded 2,460 deliveries in October 2016, a decrease of more than 10 percent compared to October 2015. In the first ten months of the year, sales of the vehicle totaled 21,634 units in Canada, a decrease of 20 percent compared to the first ten months of 2015.
Sales Numbers - Chevrolet Cruze - October 2016 - Canada
| MODEL | OCT 16 / OCT 15 | OCTOBER 16 | OCTOBER 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| CRUZE | -10.22% | 2,460 | 2,740 | -20.28% | 21,634 | 27,139 |
For the 2016 model year, Chevrolet completely overhauled the Cruze sedan, marking the second generation of the nameplate. It also continued selling the first-gen model as the Cruze Limited. For the 2017 model year, Chevy is giving the Cruze sedan several changes and updates while also introducing a new five-door hatchback variant, which should better position the Cruze family against direct rivals from Ford, Hyundai, Kia, and Honda, and hopefully result in higher sales volumes.
2017 Chevrolet Cruze hatchback
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All it needs is a Hi-Po… or at least a semi Hi-Po sport model
If sales are up, I don’t quite understand why they cut production of the Cruze? YTD is mostly irrelevant in this case since they essentially ran out of old models before the new ones were fully stocked. Plus the new hatch is just hitting lots, which should account for more sales going forward …unless they plan on the hatch cannibalizing sedan sales, in which case why spend the extra development money on two body styles?
The dealer supplies were where they need to be and they worked three shifts to get caught up.
No need to make more just to sit on lots and make you add more incentives. GM is trying to do a better job anticipating supplies and demand to better suit the car and lead to better ATP.
The new hatch was moved to Mexico because it cost more to build. They can make it cheaper there and keep the price down. It already is higher then they like and would have been even higher if built at Lordstown.
The hatch will take some sales but it will remain around 1/4 of total sales.
The reason to make the Hatch is in hopes of drawing more people away from Mazda and the few other hatchbacks out there. Also it will be exported and sent else where from Mexico too. The development money will be made back in China where it will also land at some point.
These are big picture deals and you have to look at all angles of the product and plans.
To do a Hi performance model would take global sales or one they could do cheap enough to make the volume they need to pay off the development.
If they did a RS competitor it would be close to $40K and they would never sell enough of them at that price to earn back the investment. Now if they could sell them in China and Australia as a Holden then they might make money back.
Best hope is Buick with the Opel based hatch with global sales. They could do the volume to make money with it.
Don’t even bring up the Ford ST as it really is not much of a performance car. GM already did better with the Cobalt SS and even the volume there was not bad but not good enough. It suffered from being in just one Market. Mazda, Ford and Honda all are global models and that makes a big difference.
But then Hyundai is doing it too?
Hyundai too but they too are global sales not just North America.
Global sales are important to lower volume models today as that is how they live and how they make money at lower prices.
The Mazda Miata is a a perfect example. They average 18,000 or less models in North America a year. Some years under 12K. Because of global sales it lives.
Ford RS lives due to Global sales as they will never sell enough of them here alone to make back the development money but with the other places around the world they will.
Global sales is the only way to save cool cars for the rest of us. This is why in the face of dropping sales the Mustang and Camaro are going global. The Camaro is going it only with the Corvette from Chevy back to Europe. They also are now on the streets of Korea and many other countries.
Scott: Thanks, I somehow missed that the hatch was made in Mexico, and was under the impression that it was built with the sedan. That would explain the shift cut in Lordstown.