Global sales of Cadillac vehicles totaled 28,239 new vehicles in October 2016, an increase of 21.2 percent year-over-year, marking the fifth consecutive month of double-digit percentage increases for the brand, the last four of which have topped 20 percent.
“Cadillac’s product substance is driving consistent global growth, not only in sales volume but also in terms of brand prestige,” said Cadillac President Johan de Nysschen. “The new products launched this year continue to gain momentum as we elevate all aspects of our business to a more premium position globally.”
October 2016 Cadillac Sales By Model
On a model basis, sales of the ATS, XTS and Escalade increased year-over-year. Cadillac’s two newest products — the 2017 Cadillac XT5 midsize crossover reached its highest since its launch earlier this year, while the Cadillac CT6 full-size prestige sedan accounted for nearly 2,000 deliveries.
October 2016 global Cadillac sales summary by model versus October 2015:
- Cadillac ATS sales increased 0.1 percent to 6,000 units
- Cadillac CTS sales decreased 14.5 percent to 1,297 units
- Cadillac XTS sales increased 12.1 percent to 4,639 units
- Cadillac CT6 sales totaled 1,917Â units
- Cadillac SRX sales decreased 97.7 percent to 195 units as remaining inventory of the discontinued midsize crossover sells out; the vehicle has been replaced with the new XT5
- Cadillac XT5 sales totaled 10,282Â units
- Cadillac Escalade sales increased 6.4 percent to 3,903 units
- Cadillac ELR sales decreased 92.7 percent to 6 units as the plug-in electric coupe has been discontinued
Sales Results - Cadillac - October 2016 - Global - By Model
| Model | October 2016 / October 2015 | October 2016 | October 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Cadillac's Total | +21.2% | 28,239 | 23,301 | +8.2% | 240,509 | 222,320* |
| ATS | +9.8% | 6,000 | 5,463 | +0.1% | 49,005 | 48,935 |
| CTS | -31% | 1,297 | 1,880 | -14.5% | 15,823 | 18,496 |
| XTS | +29.5% | 4,639 | 3582 | +12.1% | 43,514 | 38,801 |
| CT6 | New | 1,917 | 0 | New | 10,856 | 0 |
| SRX | -97.7% | 195 | 8,494 | -54.2% | 37,506 | 81,802 |
| XT5 | New | 10,282 | 0 | New | 47,719 | 0 |
| Escalade | +2.8% | 3,903 | 3,797 | +6.4% | 35,542 | 33,417 |
| ELR | -92.7% | 6 | 82 | -36.1% | 541 | 847 |
| Others | * | 0 | 3 | * | 3 | 18 |
| Calculated Total | +21.2% | 28,239 | 23,301 | +8.2% | 240,509 | 222,316 |
* The line total reported by Cadillac does not match the sum of the column totals
October 2016 Cadillac Sales By Market
Cadillac sales rose in two markets in October, and decreased in five.
Gains were led by an astounding 117 percent growth in China and a 91.7 percent growth in South Korea. In the United States, Cadillac sales decreased 9.4 percent.
October 2016 Cadillac sales summary by market versus October 2015:
- Cadillac sales in the United States decreased 9.4 percent to 13,948 units, which Cadillac says were impacted by an 18 percent decline in fleet deliveries as the brand continued to earn higher transaction prices from buyers
- Cadillac sales in China increased 117 percent to 12,502 units
- Cadillac sales in Canada decreased 16.8 percent to 967 units
- Cadillac sales in the Middle East decreased 32.1 percent to 343 units
- Cadillac sales in Mexico decreased 15.8Â percent to 149Â units
- Cadillac sales in the EU and Russia (treated as a single market by Cadillac) decreased 10.4 percent to 173 units
- Cadillac sales in South Korea increased 91.7Â percent to 115Â units
- Cadillac sales in all other regions (ROW, or Rest of World) decreased 25 percent to 42 units
Sales Results - Cadillac - October 2016 - Global - By Market
| Market | October 2016 / October 2015 | October 2016 | October 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Cadillac's Total | +21.2% | 28,239 | 23,301 | +8.2% | 240,509* | 222,320 |
| United States | -9.4% | 13,948 | 15,391 | -5.6% | 133,234 | 141,090 |
| China | +117.2% | 12,502 | 5,757 | +43% | 89,530 | 62,630 |
| Canada | -16.8% | 967 | 1,162 | -3.7% | 9,718 | 10,094 |
| Middle East | -32.1% | 343 | 505 | -21.4% | 3,385 | 4,306 |
| Mexico | -15.8% | 149 | 177 | -2.2% | 1,441 | 1,473 |
| EU & Russia | -10.4% | 173 | 193 | +31.2% | 1,645 | 1,254 |
| South Korea | +91.7% | 115 | 60 | +31.8% | 842 | 639 |
| ROW | -25% | 42 | 56 | -15.6% | 704 | 834 |
| Calculated Total | +21.2% | 28,239 | 23,301 | +8.2% | 240,499 | 222,320 |
* The line total reported by Cadillac does not match the sum of the column totals
Average Transaction Prices
For the year to date, Cadillac average transaction prices in the United States topped $53,000 per unit according to J.D. Power Information Network (PIN) an increase of nearly $2,000. It ranked second in the industry among full-line luxury brands. Cadillac did not disclose October 2016 ATP figures.
About The Figures
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
GM sales results:
- October 2016 GM sales results (U.S.)
- October 2016 Chevrolet sales results
- October 2016 Cadillac sales results
- October 2016 Buick sales results
- October 2016 GM China sales results
- October 2016 GM Canada sales results
Comments
The XT5 is really in play here. With more SUV and CUV models coming volume will take care of it’s self.
They can then continue to focus on the car lines and let them work at lower volumes and higher prices as they get them distilled and refined to where they need to be.
Amazing result in China which really underscores the importance of that market for Cadillac globally.
The XT5 is really taking off there. China sold more XT5’s than the US did.
A little surprised that CT6 is not doing better with less than 600 units sold during the month.
Yup, more crossovers in the lineup will do wonders for volume. The XTS is at fault for the lack of CT6 sales in China thus far dice it undercuts the CT6 in price.
Is the CTS at risk of a discontinuation? It is reaching the age where a refresh would be expected meaning R&D dollars. the CT6 is relatively close in size and features a significantly higher ATP and we have seen some abysmal sales figures as of late. While this wouldn’t make sense under the current cadillac strategy to grow the portfolio, could there be pressure from the GM board?
I would not like to see this happen but from a financial standpoint, profit cant be made selling that few units of a model.
Without internal records from Cadillac there is no way to say for sure how much profit is being made by the CTS but I would say there is still profit in that model.
Remember that the engineering for that lengthened Alpha platform is shared with the ATS and Camaro so the per unit cost is lowered.
The ATP is still good for the CTS and Cadillac is still selling an average of 1500 units per month worldwide which is more than CT6 right now.
For the future I suspect Cadillac will stay with only 2 RWD sedan platforms to cover all models-
Alpha – the next Alpha platform will be flexible enough to underpin the next redesigned ATS (CT3) and go smaller for upcoming CT2 (which it can not do now)
Omega -the next Omega should underpin the next CTS so it can grow a little .
If the CTS were to grow even a little, would it not be in direct competition with the CT6? The CTS is essentially 10 inches give or take, shorter than the CT6 in wheelbase and length. how much closer in size can they get before they are in direct competition with one another, if they are not already?
There is still some room for the CTS to grow to be fully in the midsized category. CT6 can still fend for itself and will not be affected by a slightly larger CTS.
The CTS can go after the customer focused on driving dynamics and performance while the CT6 goes after a more plush and luxurious focused client.
Well it does not take a genius to understand the development of a CTS is little more than a Chevy. The price is often twice or more as much ans it does not cost twice as much to develop.
With them sharing the Alpha with the Camaro and ATS. Also using the same engines as other GM brands profits are easy to come by at their price point.
The fact is Luxury brands are the most profitable cars on the market and they have a lot of room to work in. The risk is low and the rewards can be very high.
The odd thing now is the CUV and SUV segment has really taken off and in the Luxury segment it really was not expected. MFG were testing the waters and found they could hook sales.
This is not a problem for GM or Cadillac as they are one of the best at these models and Cadillac has many to base these products on. They will remain with a few car brands as they can make money on them at low volume and there will always be a segment for them. Smaller but still there.
The real problem right now is the CTS and CT6 are just too close. They should have made the CT6 larger. But the folks in charge of that are already gone from Cadillac and it is up to JDN to sort the mess out he inherited.
Anyone see that the CTS is down year over year since the new one.. the exact same amount that the COUPE from the previous gen used to contribute?
Sales in just the US and China is not selling globally.
The Germans sell globally!
No sales in the biggest luxury market aka Europe is pathetic on Cadillac’s part.
(FYI ..China surpassed Europe as the largest volume luxury market years ago)
Yes Cadillac needs to be in Europe but they have to do it properly.
Right now they do not have the product (read diesel engines) to compete properly in Europe and with mediocre sales currently it is difficult to justify the necessary capital infusion to make Europe viable.
The European market is the most mature one on the planet and gaining traction there will be immensely expensive and difficult. I am not sure Cadillac will see a significant profit there for over a decade and that is after investing billions.
Is it worth it?
I think Cadillac would be better off focusing on emerging markets like South America, India, Australia and parts of Africa that do not have an entrenched luxury market and that do not have preconceived negative feelings about the Cadillac brand.