Cadillac Delays Introduction Of Project Pinnacle Dealer Restructuring
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Cadillac President Johan de Nysschen has been busy beginning to execute the introduction of his dealer restructuring program, titled Project Pinnacle. However, the Cadillac boss has announced it won’t be coming in January as many dealers were originally told.
Automotive News reports Project Pinnacle has been delayed three months, per de Nysschnen’s request.
“Pinnacle’s going to be around for the long-term, so there’s no need to rush it into execution,” de Nysschen said. “Adding another three months certainly will not hurt.”
This means dealers will have three additional months to understand which tier fits best for their operations, or if a portion of the business will become virtual. The program will now be implemented sometime in April.
The news reportedly came after Cadillac reminded its smallest dealers it must decide on a company buyout, worth around $120,000. Many small dealers repeatedly have said the figure was too low to be worthwhile.
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Perhaps that’s because he realisze that his products are not yet at the pinnacle stage yet.
No reason why the dealers can’t be.
True Guess you have to start somewhere.
Maybe has something to do with apparently only 20 dealers accepting the buyouts. I guess they were thinking more then 1/16 were going to accept.
Hard to have that many pinnacle dealerships.
Let me get this right. GM and the Auto Dealers Association lobby to pass laws preventing Tesla from selling cars directly to consumers, while at the same time forcing small dealerships to close; and to top it off they low ball’em out the door. Incredible!
You understand! Where’s the dealer-defenders now eh? These days it is SO EASY to trick/con the sort of people who say they know all the insider details when in fact they are being taken for a ride by their favorite big mouth heros. Worked in the election as well (for both sides folks, both sides…)
Reddit told me! 4chan told me! This is the deep web folks, and now I know the truth!!!!!!!!!!!!!!!!!
I’m a little confused: in October, GMA published this:
“The backlash towards Cadillac’s upcoming dealer structuring program, Project Pinnacle, may be fading, according to the latest report from Automotive News. Following the news of Cadillac offering buyouts to 400 of its smallest dealerships, 98.7 percent of Cadillac’s dealers have adopted the standards put in place by Project Pinnacle.”
I’m sure it’s complicated and problematic, but if Pinnacle had 98.7% buy-in as of October, wonder why they’d need to push it back? The article said they had 98% compliance, but Eric’s post above says only 20 dealers have bought in …
The left hand doesn’t know what the right hand is doing, both here at this site and at Cadillac.
Project pinnacle is not dead, that report you read is wrong. It’s delayed because jdn wants these dealers to have more time too restructuring of there dealer’s.