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GM Authority

Buick LaCrosse Sales Fall 16 Percent To 2,500 Units In October 2016

Buick LaCrosse deliveries in the United States totaled 2,500 units in October 2016, a decrease of 16 percent compared to the 2,977 units sold in October 2015. Retail sales increased 13 percent in October compared to October 2015.

In the first ten months of 2016, cumulative sales of the LaCrosse have decreased 37 percent to 22,329 units.

Sales Numbers - Buick LaCrosse - October 2016 - United States

MODEL OCT 16 / OCT 15 OCTOBER 16 OCTOBER 15 YTD 16 / YTD 15 YTD 16 YTD 15
LACROSSE -16.02% 2,500 2,977 -37.15% 22,329 35,526

In Canada, the LaCrosse recorded 66 deliveries in October 2016, a decrease of 28 percent compared to October 2015. In the first ten months of the year, sales of the premium full-size sedan totaled 661 units in Canada, down 23 percent compared to the first ten months of 2015.

Sales Numbers - Buick LaCrosse - October 2016 - Canada

MODEL OCT 16 / OCT 15 OCTOBER 16 OCTOBER 15 YTD 16 / YTD 15 YTD 16 YTD 15
LACROSSE -27.47% 66 91 -22.60% 661 854

The GM Authority Take

The drop in LaCrosse sales volume during October is explained by the launch process associated with the all-new 2017 LaCrosse. In particular, the process encompasses a change-over in production, as the outgoing, second-gen LaCrosse was produced at GM’s Fairfax plant in Kansas, while the all-new model is manufactured at GM’s Detroit-Hamtramck plant near Detroit, Michigan. The adjustment has resulted in depressed inventory levels at dealers, which translates to reduced availability for customers and, ultimately, fewer sales/deliveries. Not unique to the LaCrosse, this scenario takes place for nearly all new GM vehicle launches; it has negatively impacted LaCrosse sales during the last four months.

Since the all-new LaCrosse began shipping to dealers in the late August to early September timeframes, we expect LaCrosse sales to begin leveling off and increasing thereafter as inventory levels of the new model reach adequate levels to support true market demand.

 Related Information And Reporting

Reporting by Francisco Cruz. GM Authority take by Alex Luft.

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Comments

  1. For some reasons, LaCrosse seems to be no longer attractive to Canadian customers, specifically (not talking about US, though).
    These days, Canadians don’t care about Buick sedans, especially the bigger ones. The bigger the Buick sedan is, the worse its sales are.
    So far, regularly servicing my own 2010 2nd gen LaCrosse, I only saw very few examples of a new 3rd gen 2017 LaCrosse at Canadian (GTA, Greater Toronto Area, where I reside) dealerships – on their websites and in person – literally less than 10 cars, likely, for the whole GTA with, like, 6+ million population. And I haven’t seen a single one all-new 2017 LaCrosse out there on the road as of yet.
    Seems to be that what is supposed to make a Buick – a Buick – the goodies (optional equipment) – to justify its feature advantage (if any) over, say, even Kia Cadenza – make new LaCrosse so damn expensive in its class, that it won’t really sell in Canada, except a number of Base LaCrosse units grabbed by rental agencies (and then sold off a year or two later, as they usually do). It looks like poor trim pricing for LaCrosse will lead to poor new LaCrosse fate in terms of sales here (in Canada) – white the all-new 3rd gen car itself is awesome, no doubt.

    Reply
    1. [offtopic] It’s not only LaCrosse – these times, Canadians don’t care about other FWD entry level luxury sedans, such as Kia Cadenza or Toyota Avalon, either – the only notable exception seems to be Lexus ES – probably, because of the Lexus badge.

      Reply
  2. people in general don’t care about sedans these days….they want utility vehicles.

    Reply

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