Baojun Reveals 510 Crossover At 2016 Guangzhou Auto Show
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Baojun is on the move with its latest introduction. The GM-SAIC brand has introduced the 510 crossover, aimed at capturing more of China’s youth who are looking for a sporty and functional crossover.
Foremost, it’s probably the best looking Baojun we’ve seen yet, as Chinese design begins to really come into focus. We do see a little bit of Ford Escape at the rear, but the front is quite bold.
Convenience and style were cornerstones to the interior, especially in the ergonomic center stack. Black and bright brown are awash inside, and a tablet style, eight-inch infotainment system highlights the focus of technology. We actually quite like the piano-style keys inside, too.
Baojun also hopes a semi-panoramic roof will bring customers in, which is difficult to find in the 510’s segment.
We say Baojun is on the move because the proof is in the pudding; the brand has seen a 59.1 percent increase in vehicle deliveries through the first 10 months of 2016. The 510 is likely to help move that figure upward.
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This should be sold as a Chevroletin the US.
Where does Chevrolet fit in China? The brand’s sales are weak while Baogun is thriving . Buick and Baogun are thriving and demonstrate, again, why Chevrolet shouldn’t be a global brand.
Opel should have never been sold. The German charm of Opel makes it more valuable than an American bowtie in China as well as many other regions like India.
Mary Barra needs to get a clue and purge the Americentric nature of GM globally.