Opel’s latest quirky branding move has arrived. Say hello to the 2017 Opel calendar, featuring supermodel Georgia May Jagger and famed internet sensation, Tardar Sauce, better known as Grumpy Cat.
Opel has launched an entire social media campaign and take over with Grumpy Cat to follow the calendar featuring the slogan, “Drive it or hate it.” To counter his pessimism, Opel has deployed the “Grumpy Squad”, a “web special forces team” made up of three top influencers: Nilam Farooq, funnypilgrim and Emrah.
Their job? To find out what would the calendar look like if Grumpy Cat and the online community had a say about the design. In the end, this will decide next year’s calendar theme.
In other news, if you pick up a copy of the 2017 Opel calendar, and flip to the month of October, you’ll find the first teaser image of the 2018 Open Insignia Grand Sport. Or, you can just head to the link here to see it.
If you’d like to follow Grumpy Cat’s conversation with Opel, you can search the hashtag #OpelGoesGrumpy.