SEMA 2016: Surf’s Up With The Chevrolet Colorado Z71 Hurley Concept

Chevrolet is taking its midsize truck efforts surfing with the Chevrolet Colorado Z71 Hurley Concept. Hurley, the surfing and performance brand, combines its active lifestyle aura with the Colorado to provide potential innovative and stylish solutions.

Foremost, it wouldn’t be a Hurley truck without the custom surfboard rack, complimented by storage systems. The rack holds a pair of Pyzel surfboards on the roof while a custom Bimini-style bedcover provides shade when necessary. There’s even a bed-mounted Thule rack, which serves as a wetsuit drying rack and provides storage for beverages.

The Colorado Z71 Hurley concept features a conceptual lifted suspension 17-inch Chevrolet Accessories wheels and Goodyear DuraTrac all-terrain tires for greater capability on the beach terrain.

“This concept is all about functionality,” said Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”

The custom Seafoam Green exterior is (super cool) accented with very subtle, two-tone Hurley graphics. The skidplates also feature the Hurley logo.

Inside, innovative seat material, ventiprene, offers a breathable and quick-drying surface. No compromise when it’s time to head home after a day at the beach; wet boardshorts need not matter.

“It’s an amazing material that’s perfect for this application,” said Hurley. “You’ll never worry about hopping in your vehicle with wet clothing.”

Khaki Green and Sand Dune-colored materials are awash inside through the armrests and door panels, and the same colors can be found in color-contrast stitching.

As always, Chevrolet will likely judge public response to the concept for future collaborations and endeavors in production vehicles. For now, this concept is simply a surfer’s paradise.