One of Cadillac’s core rivals is heading to the 2016 SEMA Show, which opens in just a few short days on November 1, 2016. BMW will take to Las Vegas to unveil a few new M performance parts, according to Car Scoops.
BMW will likely show an even sportier M3 model with plenty carbon fiber pieces, including the spoiler, rear diffuser and interior touches.
SEMA is always a good place to debut some of the latest performance pieces for a brand, so we ask, should Cadillac be present? Or, is it not the right place for Cadillac’s current image building?
The brand has the 2017 Cadillac ATS-V and 2017 Cadillac CTS-V to represent its performance stable and could easily follow in BMW’s shoes. However, the brand has often stated it does not plan to be a German carbon copy.
But, SEMA may not be the best place for a brand like Cadillac at the time being. As the luxury division works to retain its former glory, a hall full of outlandish and bizarre aftermarket creations may not be good associations.
On the flip side, it could be great exposure for a younger crowd to start building some of those aspirational feelings Cadillac has spoken about often.
This poll is more of a branding perspective than the thought of seeing new performance parts, but we think it’s a valid question. SEMA is a big deal, and it’s a great place to grab the spotlight.