It seems like the antithesis of what an enthusiast would define as “sporty”, but performance crossovers and SUVs exist, and they’re selling in droves. On the opposite end of the spectrum, sports cars and performance coupes are slumping.
According to recent data compiled by Bloomberg, even Porsche is feeling the pain that is the graying of America; traditional baby boomer buyers aren’t stepping into 911s like they used to. Ford and its iconic Mustang know the same issue, leading to the idling of the pony car’s plant while inventory sells off.
In the meantime, performance crossovers and SUVs from BMW, Mercedes and Porsche are selling at rapid rates. And of course they are. They’re comfortable, roomy and can still pack a punch for some fun in the passing lane. It’s just what the doctor ordered for an aging baby boomer with the need for speed.
Meanwhile, Generation X won’t come to the rescue for sports cars. There are simply fewer of them to purchase performance coupes. And despite what you may hear about millennials, they still like to drive and hold an admiration for sports cars. However, they can’t afford them at this stage in life.
Therefore, it’s time General Motors get in the game and cover its bases. Much like we argued for entry-level performance from a Chevrolet Cruze SS, Cadillac should be working to hop up its crossover portfolio to court aging buyers looking for more than a leather-lined drive from point A, to point B.
It’s not a new formula, and one Cadillac could have no trouble adhering to. Drop a powerful engine into a Cadillac XT5, gussy up the exterior and voila. The same can be said about the on again, off again Cadillac Escalade-V.
You don’t believe us when we say the General is lagging behind on performance SUVs and crossovers? Digest the following.
Each and every single Mercedes-Benz crossover and SUV has an AMG variant. Every. Single. One. That’s the GLA, GLC, GLE, GLE coupe, GLS, G-class and the E-class wagon.
What does General Motors have? Nothing.
Until millennials find their footing as consumers, sports car sales will continue to dwindle. They won’t go away, but they’ll certainly shrink to a much smaller segment than we’re used to. And who knows how drastically the market will shift by the time the internet generation can afford such an expressive vehicle.
Until then, it’s the performance crossover SUV that will rein supreme. And the Germans are raining on GM’s parade.