It doesn’t take much to notice we’re entering an entirely new phase of the automobile. Once mechanics with supplemental computers are now quite literally becoming computers on wheels. But, General Motors CEO Mary Barra thinks electrification and autonomous driving will pale in comparison to one other trend: ride and car sharing.
While electric vehicle, alternative propulsion and autonomous driving are driven by technology, ride-sharing isn’t. It requires a totally different approach to reaching out to potential customers, and Barra is making sure GM isn’t leaving those consumers behind. It’s why the automaker invested $500 million into ride-sharing service Lyft, and likely a major factor behind launching Maven, its mobility brand.
However, Barra thinks this trend is only in its infancy, and there will be plenty of changes to come. In the meantime, she hopes GM can not only participate, but help shape it, too.