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Chevy Camaro Sales Climb 25 Percent To 6,577 Units In September 2016

Chevrolet Camaro deliveries in the United States totaled 6,577 units in September 2016, an increase of 25.37 percent compared to the 5,246 units sold in September 2015.

In the first nine months of 2016, sales of the Chevy Camaro are down 11.39 percent to 54,535 units.

Sales Numbers - Chevrolet Camaro - September 2016 - United States

MODEL SEP 16 / SEP 15 SEPTEMBER 16 SEPTEMBER 15 YTD 16 / YTD 15 YTD 16 YTD 15
CAMARO +25.37% 6,577 5,246 -11.39% 54,535 61,544

In Canada, the Camaro recorded 258 deliveries in September 2016, a substantial increase of 104.76 percent compared to its sales performance in September 2015. In the first nine months of the year, sales of the sports car total 2,272 units in Canada, a slight decrease of 3.20 percent compared to the first nine months of 2015.

Sales Numbers - Chevrolet Camaro - September 2016 - Canada

MODEL SEP 16 / SEP 15 SEPTEMBER 16 SEPTEMBER 15 YTD 16 / YTD 15 YTD 16 YTD 15
CAMARO +104.76% 258 126 -3.20% 2,272 2,347

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Comments

  1. Camaro is in trouble.
    The sales volume increase is mainly due to increase incentives.

    Inventory levels are still high. The only way to keep volume increasing compared to 2015 (which was a 6 year old model) is to keep putting money on the hood.

    Chevrolet missed the mark on this one. The engineering is great to make a very capable car but the execution on the exterior and interior is lacking.

    Reply
  2. That’s exactly the issue, the interior. Outstanding performance, great handling, great looking car, and then you open the door and all the excitement just vanishes. Since you don’t drive on the outside, the part of the car you experience the most needs to be the icing on the cake. In this case, the interior is very off-putting.

    Reply
    1. My spouse hates the car based on the interior alone. “Feels like im in a coffin”

      Reply
  3. Well before we leap off the cliff of pet peeves let take in to consideration the whole deal.

    The. car is better in all ways than the last one that sold with a cheaper interior and even poorer out word vision. In fact told to very good numbers so if people were ok with the 5th gen the 6th only improved on the sore spots.

    Now the facts are that the Camaro, Mustang and Challanger all three are down in sales this year. The segment as a whole is hurting.

    What has hurt the Camaro is that while it is a much better platform it did increase the price of the car. Couple that with the lack of incentives till recently while the others were offering incentives kept a lot of people home.

    This is not a segment that gets cross shopped much. Loyalties are tight in this segment but people will wait till sales and incentive come just as they do in trucks.

    Also the lack of fleet sales has also declined sales on top of this as fewer Camaro’s are going to the fleet lots.

    I expect the incentives will be here for a while and GM will add more options to the cars to help add value so they can remove the incentives or lower them. Plant production this winter will be slowed to help eat into the reserves.

    The major change has been price and we are now seeing that the simple addition of the Incentives that were lacking have changed the numbers. Even as the entire market slowed this last month things are changing in the opposite direction for the Camaro because of the incentives. .

    Reply
  4. Just using better materials does not make an interior better. It’s really in the eye of the consumer. For me, just because they used “better” materials doesn’t make it an improvement. I hated the old interior too but I could live with it, unlike this one. Even with better materials it looks dated, cheap and overly busy, almost as if 4-5 people were in charge of designing the interior look, but never talked to each other and this is the end result. Tacky, cheap, busy are the adjectives that come to mind.

    Reply
  5. Would love to see retail sales and fleet sales broken down for Camaro and Mustang for both 2015 and 2016. We could get a better picture then of each ones sales potential. Does anyone have?

    Reply
  6. Funny thing how reducing price (incentives) to more realistic level correlates to increased sales eh?
    It’s an improved car (on track and materials) but it takes more than mere track numbers for people to buy!

    Reply
  7. I think this is pretty straightforward: if the camaro had better visibility and a more functional cabin (ie. if it had the body of the ATS coupe), it would be a compelling purchase. GM has upped the performance, but kept the same look and functionality, so the market is limited. I would love to buy one, but if I can’t see out of it, I won’t. Motortrend is comparing it to the 3 series, but it only applies to those who live and work in abandoned meadows, only drive in straight lines forward and travel alone.

    Reply
  8. Well I see Ford has shut down the Mustang line now with a sales decline of 32% and being out sold by the Camaro.

    Meg is this because people can’t see out of the Mustang too? Or is it because they have no functionality that they did not have last year when sales were fine?

    I think you are seeing the begining of the auto market decline that had been predicted and what GM had been preparing for with a focus of killing fleet sales as well as a major focus of making higher ATP per unit sold. That was an investment in the future.

    Often in a market turn down the cars people like but do not have to have are the first effected. The Camaro, Mustang and Challenger are all cars people want but do not have to have. We will see the same with some other niche cars too. Then it will fall to the other models in due time till the time comes the market rallies.

    Again these are things that make you look big picture not just at your own prejudices.

    Even the truck markets are slipping now with full size trucks. The only one making any gains are the Rams wit 20% off on their hoods. Not a good way to make money.

    And don’t argue with me on this just read what the market watchers are saying.

    https://www.bloomberg.com/news/articles/2016-10-10/ford-shuts-mustang-factory-for-one-week-after-sales-plunge-32?cmpid=yhoo.headline&yptr=yahoo

    Reply
    1. Quoting that news article, Mustang sells 1.6x the number of Camaros.
      “Ford has sold 87,258 Mustangs in the U.S. this year, down 9.3 percent, while GM had Camaro sales of 54,535, off 11 percent, according to researcher Autodata Corp.”
      This is big picture. The camaro is a perennial loser to the mustang.
      The Mustang sales slumped because last year it was high. From another article:
      “While the Camaro is the new muscle car on the block, the Mustang is a year-old car which benefited from pent-up demand one year ago. The year-over-year comparison that reveals a 7-percent, 5,940-unit Mustang loss comes after Mustang sales spiked in 2015.”
      I think it’s pretty revealing that the amazing 6th gen camaro barely outsells the dated, ugly and generally poorly-reviewed dodge challenger.
      http://www.thetruthaboutcars.com/2016/09/chevrolet-camaro-sales-keep-falling-ford-mustang-dodge-challenger-sales/

      Reply

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