Cadillac President Johan de Nysschen Visits Saudi Arabia To Talk Market Expansion
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Cadillac is on a mission to make its mark globally. While it has pushed its European invasion off until 2020 at the earliest, the brand is eying up the Middle East with good fortune.
Cadillac President Johan de Nysschen recently visited the country to discuss the brand’s expansion, according to The Saudi Gazette and eyed up future investment opportunities. Specifically, de Nysschen is looking to launch the country’s first Cadillac showroom in Jeddah through Al Jomaih Automotive Company (AAC), the exclusive dealer for Cadillac in the country.
Cadillac of the Middle East recently announced restructured trim levels for the 2017 Cadillac CTS and 2017 Cadillac ATS, falling in line with the 2017 Cadillac CT6 and 2017 Cadillac XT5.
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“de Nysschen is looking to launch the country’s first Cadillac showroom in Jeddah through Al Jomaih Automotive Company (AAC), the exclusive dealer for Cadillac in the country”
That’s not completely accurate. Cadillac already have dealerships in Jeddah & Saudi Arabia …. I go to them frequently (you can see photos from visits to them in my Instagram page … Same as my name here).
What I think they are referring to is the First one to follow the new guidelines …. I don’t think its a coincidence that one of the Cadillac showrooms in Jeddah close for renovations …