Although the idea of spending not a cent at the fuel pump is what most consumers think of when investing in an electric vehicle, Opel CEO Dr. Karl-Thomas Neumann thinks it’s something different entirely.
Neumann stated oil prices are not the main driver in purchasing an electric vehicle, but rather the want to reduce an individual’s carbon footprint, thus reducing C02 emissions, he told Bloomberg.
“Society really wants us to go electric. Customers aren’t totally convinced yet, so we need to get them excited. [The Opel Ampera-e] is not only trying to address the minds and the heads, but also the hearts. It’s fun to drive, it’s well connected, so we hope by taking range anxiety away, you can really buy this car.”
Opel revealed the 2017 Ampera-e with a 500 kilometer, NEDC certified range earlier this morning during the brand’s press conference. You can see the entire press conference here, and check out Neumann’s entire interview below.