Sales of GM’s premium truck and SUV vehicle brand, GMC, decreased in both the United States and in Canada in August 2016.
GMC Sales – August 2016 – United States
In the U.S., GMC sales decreased 14 percent to 42,440 units.
August 2016 retail sales were down 12.8 percent, or 5,769 units, year-over-year to 39,145 units, representing 92.2 percent of total GMC sales for August 2016. That compares to 44,914 retail sales in August 2015, which represented 91 percent of total GMC sales.
Despite the drop, Big Red achieved its highest monthly Average Transaction Price (ATP) on record, at $45,000. In addition, penetration of the Denali high-end trim level/sub-brand reached more than 28 percent, the highest on record.
Fleet sales were down 25.9 percent, or 1,154 units, year-over-year to 3,295 units, representing 7.8 percent of total GMC sales for the month. That compares to 4,449 fleet sales in August 2015, which represented 9 percent of total GMC sales. The notable decrease in fleet sales is a result of GM’s focus on more profitable retail sales.
GMC Sales Summary - August 2016 - USA
| Sales | Sales Mix | ||||||
|---|---|---|---|---|---|---|---|
| Total | 42,440 | 49,363 | -14% | -6923 | 100.0% | 100.0% | 0% |
| Sale Type | August 2016 | August 2015 | August 2016 / August 2015 | August 2016 - August 2015 | August 2016 | August 2015 | August 2016 - August 2015 |
| Retail | 39,145 | 44,914 | -12.8% | -5769 | 92.2% | 91.0% | +1.2% |
| Fleet | 3,295 | 4,449 | -25.9% | -1154 | 7.8% | 9.0% | -1.2% |
Individual model sales performance was as follows:
- GMC Acadia sales decreased 32.59 percent to 6,101 units
- GMC Canyon sales increased 38.79 percent to 3,363 units, for its best August ever
- GMC Savana sales decreased 6.99 percent to 692 units
- GMC Sierra sales decreased 17.72 percent to 17,478 units. The full-size pickup truck family recorded its best year-to-date sales performance since 2006.
- GMC Terrain sales decreased 35 percent to 6,004 units
- The Yukon and Yukon XL had their best August since 2007:
- GMC Yukon sales increased 18.5 percent to 5,324 units, recording its 12th consecutive month of year-over-year growth
- GMC Yukon XL sales increased 59.91 percent to 3,478 units
Sales Results - August 2016 - USA - GMC
| MODEL | AUG 2016 / AUG 2015 | AUGUST 2016 | AUGUST 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ACADIA | -32.59% | 6,101 | 9,050 | -24.76% | 51,745 | 68,776 |
| CANYON | +38.79% | 3,363 | 2,423 | +20.72% | 24,257 | 20,094 |
| SAVANA | -6.99% | 692 | 744 | -17.70% | 12,892 | 15,664 |
| SIERRA | -17.72% | 17,478 | 21,241 | +3.15% | 146,372 | 141,899 |
| TERRAIN | -35.00% | 6,004 | 9,237 | -14.08% | 62,256 | 72,460 |
| YUKON | +18.50% | 5,324 | 4,493 | +15.28% | 30,029 | 26,048 |
| YUKON XL | +59.91% | 3,478 | 2,175 | +15.08% | 20,613 | 17,912 |
| GMC TOTAL | -14.02% | 42,440 | 49,363 | -4.05% | 348,164 | 362,853 |
GMC Sales – August 2016 – Canada
In Canada, GMC sales decreased 15 percent to 6,969 units. Individual model sales performance was as follows:
- GMC Acadia sales decreased 71.97 percent to 194 units
- GMC Canyon sales increased 17.38 percent to 547 units
- GMC Savana sales decreased 32.41 percent to 465 units
- GMC Sierra sales decreased 12.28 percent to 4,630 units
- GMC Terrain sales decreased 8.62 percent to 827 units
- GMC Yukon sales increased 64.86 percent to 183 units
- GMC Yukon XL sales increased 4.24 percent to 123 units
Sales Results - August 2016 - Canada - GMC
| MODEL | AUG 2016 / AUG 2015 | AUGUST 2016 | AUGUST 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ACADIA | -71.97% | 194 | 692 | -35.58% | 2,824 | 4,384 |
| CANYON | +17.38% | 547 | 466 | +12.73% | 3,666 | 3,252 |
| SAVANA | -32.41% | 465 | 688 | -3.20% | 4,266 | 4,407 |
| SIERRA | -12.28% | 4,630 | 5,278 | -3.03% | 34,701 | 35,784 |
| TERRAIN | -8.62% | 827 | 905 | +0.42% | 7,163 | 7,133 |
| YUKON | +64.86% | 183 | 111 | +44.13% | 1,522 | 1,056 |
| YUKON XL | +4.24% | 123 | 118 | +54.24% | 1,345 | 872 |
| GMC TOTAL | -15.61% | 6,969 | 8,258 | -2.46% | 55,487 | 56,888 |
About The Numbers
- There were 26 selling days in August 2016 and 26 selling days in August 2015
Further Reading
- GMC news
- August 2016 GM U.S. sales results
- August 2016 Chevrolet sales results
- August 2016 Cadillac sales results
- August 2016 Buick sales results
- August 2016 GM Canada sales results
- August 2016 GM China sales results
- Global Cadillac July 2016 sales results
Comments
hope they keep falling, build a full size reg cab longbed with a standard transmission again, like you used to, you know a real truck, but you can still use all the cheap plastic interior like you do now. just put in a stick. i could care less about gas mileage. i get about 12 now. and i can’t get rid of it cause you don’t make a truck anymore.
-14%…
Maybe that’s why I just read GM’s looking for a new advertising agency for GMC.
Too bad, since the Canyon and the Yukon margin machines are doing well.