General Motors has filed an application to register Chevrolet Onix and Onix as trademarks with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s September 13th, 2016 applications specify that the mark will be used to name “Motor land vehicles, namely, automobiles.”
The GM Authority Take
General Motors markets a vehicle called Chevrolet Onix in various South American markets. Built in Brazil, the five-door, subcompact hatchback rides on GM’s Gamma 2 platform shared with various subcompact vehicles from GM, including the Chevrolet Sonic. As such, the Onix and its sedan variant, the Chevrolet Prisma, serve as lower-cost alternatives to the Sonic in those markets.
Be that as it may, we find it highly unlikely that The General will bring the Onix to the U.S. or Canada — whether to replace the Sonic or sell it alongside it — since the Onix was developed specifically for developing markets. For this reason, we find GM’s filing for these Onix trademarks specifically with the USPTO quite intriguing.