Creepy Facial Recognition Ad Campaign Helps Introduce The 2017 GMC Acadia
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Advertisers are getting pretty fed up with the American public ignoring their messages, so new ways to reach out to consumers are constantly being vetted.
So, are you ready for ads to literally interact with you? That’s what Posterscope USA, Quividi, EYE Corp Media and Engage M1 concocted for the most recent run of 2017 GMC Acadia ads.
The displays featured technology to automatically read faces, determine if the pedestrian was male or female, if they were alone or in a group and then produced unique content surrounding the 2017 Acadia. The tech even determined if a child was present and if they individual was smiling or frowning.
After the caluclations, the unique content presented included interactive entertainment and games depending on the particular circumstance.
The campaign ran for eight weeks at a Santa Monica shopping mall and was the first time this kind of technology was utilized. Whether the successes of the campaign mean more is on the way remains to be seen.
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