Chevrolet is giving back to the customers that helped put Chevy trucks on the map. This year, the brand will roll out its “Truck Legends” program in the state of Texas before it goes nationwide next year.
The program is open to any Chevy truck owner with over 100,000 miles on the odometer, serving as a testament to long-running pickups and the owners that have helped propel Chevy trucks for years. Chevy will also recognize any owner who has leased more than one Chevrolet pickup in their lifetime.
“We know there is a story behind every mile, every truck and every customer,” said Sandor Piszar, Chevrolet truck marketing director. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories.”
So, what’s in it for owners? Quite a bit. Enrollment is free, and Chevrolet will provide memorabilia including hats, decals and unique honors for mileage milestones ranging from 100,000 to 1 million miles on a truck’s odometer. Dealers will also be encouraged to offer additional benefits such as free car washes and discounts on oil changes or accessories.
That’s not all, though. Chevrolet will periodically leverage its exclusive partnerships to send owners on incredible experiences. The brand stated it could be anything from grabbing a sneak peek of new Chevrolet vehicles, front-row seats to a concert or tickets to a sold-out MLB game.
Any Chevy truck is eligible for the program, including past C/K models, Avalanche and S10 pickups.
Piszar concluded, “In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America. The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”
Comments
How about GMC Truck owners?
But I thought GMC truck owners are always reminding people how their trucks are different than the Chevy counterpart lol
I want to Thank you for the large umbrella replacement. It arrived the other day. I’m so appreciated for it. Thank you. Hope you all had a great Christmas? Hope your New Year is better than this year.
I think those are GMC dealers!
I fondly remember my dad’s 1954 Chevy pickup that he used in his business (Standard Oil service station, where I got my love of cars). It was bullet proof and was still going strong into the mid 1960’s when Dad had to sell the business do to health reasons. Looking back: WHY didn’t I buy it, though I was just out of college and starting my career.
I’ve driven three vehicles since 1981 when I moved to Austin for my graduate degree: a used 2WD K-Blazer, a new 1989 K-Blazer, and a new 2001 Yukon. My current Yukon has 294,000 miles on the original engine and tranny. We don’t know how the current trucks will do, but the ones I’ve owned were sure built to last.
Once had a ’69 GMC (C60 style) that came new with a Chevrolet steering wheel!
I’m now on my 12 Chevy Truck; started back in 1970. I have owned 6 pickup trucks ( all 3/4 ton), 3 Suburbans, K5 Blazer, Tahoe and most recently a Colorado Z71. Loved them all and I will never purchase a Ford or Dodge.
What about the Suburban? Its been sharing the same chassis, drive train, body. and interior components.
I’ve supported american made cars and trucks all my life, chevy/ GMC since I was a kid. My dad only owned chevrolet, Cadillac and GMC vehicles, so all my life this was the thing to do. I myself have owned a slue of chevy and GMC vehicles but for the past 20 years it’s been nothing but suburbans, I currently own a 96 suburban with 194,485 miles on it runs like a champ!
What about the HHR? I bought a 2008 new and now have 140,000 miles on it. This little truck has been an amazing workhorse!! I pull a trailer daily for my lawn business and even installed a ladder rack on top for roofing jobs, etc. I use this vehicle more as a truck than most “truck” owners do! However, I cannot qualify under this program. My insurance even lists the HHR as a truck on my insurance card! Very disappointed!
Hey my 1991 GMC Suburban with 349,000 miles on the original engine doesn’t qualify? How about it GM?
How do you enroll
Don’t worry about your other vehicles….Your not missing a thing……….This program has never done anything it said it would for those of us with long history’s with Chevy trucks. I contacted them and was brushed off and today I get a survey about how good the program is………..They never did what they said they’d do from day one…………. No membership kit, no emails, no gifts………..NOTHING………..This program is all hat no cattle!.
you did something wrong then,I’ve got all kinds of crap!Really cool stuff,not cheap stuff.
I guess consider yourself lucky…………..it must be nice!!!
Just yesterday I received a free coffee mug and 4 beverage coasters. They periodically send me free stuff as a member of the program. I never know its coming, it just shows up out of the blue. The last freebie I got was a set of playing cards, again, just showed up out of the blue one day. I got the membership kit, the hat (which didn’t fit lol) and they send me offers for sizable discounts on new trucks too. Although I don’t plan on buying one anytime soon. But they do indeed send free stuff, once every 3 or 4 months I get something. Maybe they have your address wrong and your neighbor gets all your stuff.
What about us guys that have owned a ton of Chevy trucks? I don’t keep a vehicle for 100,000 miles but I have bought 5 new Chevy trucks in the past 8 years. I’m doing more to support the brand that the guy that buys one every 10 years.
Okay – Where do I sign up for Legends? First Chevy (Car) was a 1940 that I bought in ’73 for $25! Then a ’69 stepside C-10 that I bought in ’80 which I sorely miss. Then a ’68, a ’70, an ’89…All C-10’s or 20’s (then 2LUVs and 2 S-10’s). In recent times a ’95 2500 and my current baby – a 1984 K-10 with my “classic” camper mounted for fishing and hunting. Got my wife an ’88 Blazer that she absolutely LOVES! I must confess I have steered away from the bowtie and also am the happy owner of a 2003 GMC 2500/Duramax. (Couldn’t find the Chevy package the day I got this truck). The Duramax had 98k miles when purchased in 2011, now has rolled past 225k. Solid. Looks and drives and hauls like new. Told my wife she can bury me in this thing, and I intend to live and drive a good many more years! That is unless I go for a new Chevy for my own retirement present in a few years.
Where do I sign up for this ?
I have two 4+4. One 1986 with 196000 on it// the other one is 1999 with 177000 on it// both are still original running gear
I have a 2008 silverado with 261488 miles it. It still runs. How do you qualify.
No tickets for the CLE car show this year? Not many benefits this year!