Chevrolet Impala deliveries in the United States totaled 5,684 units in August 2016, a decrease of 42.47 percent compared to the 9,880 units sold in August 2015.
In the first eight months of 2016, sales of the Chevy Impala have decreased 11.81 percent to 67,119 units.
Sales Numbers - Chevrolet Impala - August 2016 - United States
| MODEL | AUG 16 / AUG 15 | AUGUST 16 | AUGUST 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| IMPALA | -42.47% | 5,684 | 9,880 | -11.81% | 67,119 | 76,107 |
In Canada, the Impala recorded 295 deliveries in August 2016, an increase of 38.50 percent compared to August 2015. In the first eight months of the year, Impala sales totaled 2,048 units in Canada, an increase of 17.70 percent compared to the first eight months of 2015.
Sales Numbers - Chevrolet Impala - August 2016 - Canada
| MODEL | AUG 16 / AUG 15 | AUGUST 16 | AUGUST 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| IMPALA | +38.50% | 295 | 213 | +17.70% | 2,048 | 1,740 |
The GM Authority Take
The Impala’s rather hefty 42 percent drop in sales volume in August appears to be the result of the market’s continued demand for crossover vehicles at the expense of sedans such as the Impala, which GM is in the process of updating for the 2018 model year.
Related Information And Reporting
- General Motors August 2016 sales (U.S.)
- Chevrolet August 2016 sales (U.S.)
- General Motors Canada August 2016 sales
- Chevrolet sales numbers
- Chevrolet Impala sales numbers
- Chevrolet Impala information
- Chevrolet news
Reporting by Francisco Cruz. GM Authority Take analysis by Alex Luft.
Comments
Malibu… Blame Malibu. Walking into a dealership one will see the Impala, an exemplary vehicle, on the large side.. and new Malibu.. perfectly sized in the middle.. and I’m also betting good money that they are picking the Malibu. Seriously. Look at these two and U would swear that they are the same size, with one having a cheaper price. They have virtually the same WHEELBASE. Look at the sales. The Malibu is up 14.4% while the Impala is down 11.8% YTD. The next Impala would be a better fit merging itself with the Chevy SS/Caprice. It could then do other HD duties without bumping heads with the Malibu. I declare again.. the next Impala should be Omega (or L-Alpha) based, rwd/awd, and sport a V6 and V8 only. Let it be known.. I LOVE my Impala, but the new Malibu seems to be a right sized Malibu
Sure, that’s true today… but how about the next-gen? The new 2017+ LaCrosse is notably bigger than the 2016+ Malibu. That stretched E2 on which the new LaX is based is a viable candidate for the next Impala, and can deliver a good level of differentiation (specifically in terms of size) over the new Malibu.
Of course, another route is to go L-Alpha or Omega… but these are two separate segments that should be served by both models.
My take: the Impala should continue being a luxury-oriented, full-size sedan the way it is now to continue competing with the Avalon, Azera, Cadenza, etc… while another model on Alpha should take over the duties currently served by the SS sedan, but hopefully at a slightly lower price point.
Your take is fine.. BUT it also competes with the 300 and Genesis Sedan to an extent.. which are RWD.. Puttin the Impala on Alpha-L or Omega would kills a lot of overlap in the Chevy line-up. Does anyone notice that the line up consists of:
Spark, Sonic, Cruze, Volt, Malibu, Impala, and SS.. That’s 7 cars in a CUV crazy world. The overlap is that the Sonic and Spark co-exist.. the Cruze and Volt co-exist.. and the Malibu, Impala.. and SS exist. I get that the Volt is more of a Niche.. but in truth… it really should have been called the ” Cruze Hybrid” and let Voltec just be a brand for all of GM Electrification. The Malibu and Impala visually occupy the same space and the Impala and SS occupy the same size space.
As it is the Malibu is fully capable of taking on the Mid-Size segment with a full load of trix such as the Hybrid. It will continue tho.. to fail in sales versus the Accord, due to a lack of coupe.. and versus the Fusion.. due to a lack of AWD.
The Impala as great as it is.. has to contend with on the lot competition at a lower price and newer amenities, hybrid included. It needs something to set it apart. The SS is dead anyway so why not utilize Alpha-L or Omega in a way that brings mass market sales. An AWD/RWD Impala with a V6 and V8 would do the trick. The V6 would be a necessity to get price under $30K. I guarantee a flock of sales from ex-Pontiac owners alone..
Some times these analytics are not even a necessity.. as if one were to look they could easily see certain things that are affecting sales. Its like having a “Cadillac sales are down vs BMW’s” without acknowledging that BMW simply has more CUVs and that as soon as Cadillac introduced a new CUV.. sales are now in the black. Point is that the Impala sales are down because of at least one reason being the Malibu being basically a “90% Impala” at a cheaper price.. with more options and that the Impala would be better off embracing its legendary past with a Pontiac G8 type line-up
Some good points but a RWD full sized sedan would not drive volume which is point of this article on the Impala. Also a full sized RWD sedan off the ATS-L or Omega platform would then impact CTS/CT6 sales which have higher margins.
A full sized RWD sedan done right is a good idea but not a the cost of replacing the Impala.
I don’t really think should blame malibu… i mean if youre going to do that, then you might as well just blame every automaker that has a midsize sedan thats as large as a full-sized car. Or mainly just blame Honda since their Accord is as big as a fullsize now
LOL.. I’m currently driving a rental Accord with the 4cylinder and for the life of me still can’t not figure out what people see in this cheap box of $**T. It literally has one of the cheapest dash designs I’ve seen in 10 years. The plastics look like something outta Big Lots. The Head Unit reminds me of one of those generic tablets U would buy if U could afford a Samsung Tab
As to sales.. the Accord is the ONLY game in town at Honda if U want a Full, Mid, or Sport Coupe that is not a compact. Basically I have said for the past 6 years that the Honda Accord’s competition at Chevy and Ford are the Malibu/Fusion, Impala/Taurus, and Camaro/Mustang and vice versa.
But that’s also because Chevy and Ford has a pony car and Honda has a fwd coupe too
I’ve noticed very few Impala’s sitting on dealer lots over the last few months. I don’t think it’s people not buying but rather the supply is not there. Once the 2017’s start filling the lots will sales return to normal.
We looked into this. Supply doesn’t seem to be an issue with the dealers we polled. The 2016-2017 model year change-over didn’t impact supply.
The decline could also be due to phasing out the Impala limited.
The only solution is either make it much bigger, which would just add weight decrease mileage, yadda yadda, or drop it on Alpha, make it compete with the Charger, V8, AWD optional, RWD standard. Give it the original intention of the Impala, Cadillac comfort with a cheaper price. If not I think the days will be numbered for the Impala and that saddens me.
The segment in which the Impala currently competes is alive and well. It competes with the Avalon, Azera, Cadenza, 300, and to a certain extent the VW CC, and it does an excellent job in doing that. The solution could be to make it bigger but not at the expense of adding weight, since the new E2 stretched platform (2017+ LaCrosse) is more space efficient, while being lighter.
The Charger segment is different, and should be addressed — but in no means by moving the Impala segments. Keep that car called SS (or something else)…
It’s not that wild of a concept considering that’s the segment the Impala lived in, more like dominated, for nearly 40 years.
If you want to keep the SS you’ll have to find someone to manufacture it considering Holden is done with it. To drop an Impala on alpha would make more sense financially and commonly than to try to make the zeta last into the future when FCA drops the Charger onto something else and zeta will be old enough to drink. That’s assuming you found someone to make it.
Some of the decline is the move to crossovers since for the same price as Impala you can get a Equinox sized or bigger crossover. Also gone is the Impala Limited and the continued move away from the rental fleets.
The Impala does very well overall in it’s segment (large non-luxury cars) and is currently ahead YTD.
http://www.goodcarbadcar.net/2016/09/usa-large-car-sales-stats-august-2016.html
The Malibu is affecting things I am sure as well but the solution is a redesign on the same platform as the Lacrosse to get more size and less weight.
Last fall my wife went car shopping. She wanted an AWD Lacrosse but the closest Buick dealer with AWD was about 150 miles away. She likes the Impala also but no AWD so a Dodge Charger is in the garage. She traded a Buick so this was a conquest sale for FCA. I don’t understand why a company the size of GM does such a poor job of giving people choices.
This has always been a problem with GM. AWD is an option and so it makes zero sense that GM doesn’t offer it. They worry too much about one brand stepping on the toes of the other. All I know is a person looking at a Chevy doesn’t goto Buick when the option doesn’t exist at Chevy, they look elsewhere like your wife
The best Impala is a used Impala. $35K for a LTZ V6 is insane when it will go for$23-25K in 1yr and $18-20K in 2 years.
steve you are right my friend i pick up a 2013 impala in 2015 LT with the tail on the truck and back seats that fold down it had 28,000 miles on it. i paid 11,900 i hope i can keep doing this in the future . i got the deal because the new body came out in 2014