Chevrolet Camaro deliveries in the United States totaled 5,604 units in August 2016, a decrease of 10 percent compared to the 6,236 units sold in August 2015.
In the first eight months of 2016, sales of the Chevy Camaro are down 14.8 percent to 47,958 units.
Sales Numbers - Chevrolet Camaro - August 2016 - United States
MODEL | AUG 16 / AUG 15 | AUGUST 16 | AUGUST 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
---|---|---|---|---|---|---|
CAMARO | -10.13% | 5,604 | 6,236 | -14.81% | 47,958 | 56,298 |
In Canada, the Camaro recorded 234 deliveries in August 2016, an increase of 8.84 percent compared to August 2015. In the first eight months of the year, sales of the sports car totaled 2,014 units in Canada, a decrease of 9.32 percent compared to the first eight months of 2015.
Sales Numbers - Chevrolet Camaro - August 2016 - Canada
MODEL | AUG 16 / AUG 15 | AUGUST 16 | AUGUST 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
---|---|---|---|---|---|---|
CAMARO | +8.84% | 234 | 215 | -9.32% | 2,014 | 2,221 |
The GM Authority Take
As we discussed previously, falling sixth-gen Camaro sales might or might not be part of Chevy’s master plan to boost profits on a per-unit basis. Looks like time will ultimately tell this tale.
Further GMÂ Sales Resources
- General Motors August 2016 sales (U.S.)
- Chevrolet August 2016 sales (U.S.)
- General Motors Canada August 2016 sales
- Chevrolet sales numbers
- Chevy Camaro information:
- 2016 Camaro information
- 2017 Camaro information
- 2017 Camaro 1LE information
- 2017 Camaro ZL1 information
- Chevrolet news
- Chevy Camaro news
Comments
I Wonder what the problem is. It can’t be that Chevy isn’t trying to wind down fleet sales because when I went to SFO the other week I picked out a camaro rental from a selection of 10. Probably price as you said and we have probably hit a plateau in car sales.
Looks like a cartoon doodled by Transformers childrens’ fantasy-maker Michael Bay after a hard night on the turps.
Priced liked a Mercedes-Benz (which doesn’t look like a caricature).
Still as heavy as a large sedan.
I don’t want to crash it into a child because I can’t see out of the car to see anyone under 6′
Cue folks telling me I don’t know how to use my own money 3,2,1…
More evidence that there are repercussions for building a car with incredibly poor visibility and limited headroom. No matter how good performance may be, this is stupid beyond belief. Even Ford does that much better and sales numbers speak for themselves.
So gents, your theories regarding the Gen Six boil down to:
1) Styling (Old Trombone)
2) Outward visibility (Bob White)
Ok, let’s go with those theories in context: the fifth-generation Camaro was the best-selling car in its class during its run. The fifth-gen also faced BOTH of the aforementioned “issues” in styling and outward visibility.
Fast forward to today: the sixth-gen Camaro still has outward visibility issues while improving on the design of the fifth-gen, a design that was overwhelmingly loved during its time.
The point is that both of those supposed downsides (key word: supposed) was present on the fifth-gen, a car that was loved by all and sold better than all of its direct competitors for the greater part of its life cycle.
Let’s talk about that 🙂
This isn’t a good comparison as you fail to take into account the pent-up demand from not having a Camaro from 2002-2010. The Camaro faithful would have bought any new Camaro despite major flaws. The Mustang has also significantly outsold the 5th gen in 2014 and 2015. With the demand for a newer Camaro in large part satisfied with the 5th gen and the failure to attract new buyers, demand has simply dried up. With the Mustang tracking nearly 2:1 in 2016 against the Camaro’s total redesign, something has to be terribly wrong.
http://blog.caranddriver.com/warning-graphic-content-50-years-of-camaro-vs-mustang-sales-numbers-in-living-color/
I listened to comments at a major car show which were far from positive once the driver’s sat in the driver’s seat. Failure to recognize this is simply being in denial.
I like the size, lower weight and refinements of the 6th gen. I could be a customer for a ZL-1/Z-28 but I simply don’t fit in the car while I fit in a Mustang. But will look elsewhere…
Attributing the 5th-gen’s astounding sales success to pent-up demand of the “Camaro faithful” is really off the mark, as this was only the case for the first model year, at most. Though there are many “faithful loyalists” online and off, only a small portion of them translate to actual buyers in the real world. Anyone working in the industry (whether in retail or on the corporate level) and paying enough attention to consumer behavior will tell you just that.
The point is that the “limited” outward visibility of both the fifth and sixth gens has not and is not impacting sales in real-world sales conditions. Spend some time with actual sales Chevrolet sales people and they will tell you that they hear that sort of complaint very rarely. The same holds true for the sixth gen’s styling; in fact, it’s an even “smaller” issue in real world purchase and consideration scenarios.
The single biggest factor contributing to slipping sales of the sixth gen is the price, which is several thousand more than a comparable Mustang and Challenger. Exacerbating the higher pricing is a lack of incentives on the Camaro. So, 1) the MSRP of the Mustang across all comparable trims and engine configurations is less and 2) Ford always has a grand or two worth of rebates on the Stang, thereby widening the pricing gap even more. This entire scenario is described in detail here:
http://gmauthority.com/blog/2016/08/what-chevrolet-says-about-slipping-sixth-gen-camaro-sales/
Ultimately, the overwhelming majority of what we are seeing in the pony car sales space this year comes down to price and price sensitivity: the Mustang is much more affordable than the Camaro and people are buying it hand over fist. Meanwhile, Chevy is widely considered the better car, but is more expensive — therefore losing the sales volume race but winning when it comes to per-unit profitability. In addition to that, Chevy has made a considerable effort to cut fleet sales, with Ford and Dodge picking up the volume left behind by Chevrolet. I am very confident in the notion that the month Chevy starts incentivizing the Camaro will be the month that sales will jump… nay, skyrocket.
My final reflection is this: what’s the point of comparing sales results? Is it 1) bragging rights for us gear heads, is it to use the sales volumes to 2) determine the better vehicle, or 3) to determine the success of a particular vehicle/model in the market place. Option #1 is cool but on its face pointless and option #2 is a terrible way to gauge which product is better. So then we’re left with option #3 — using sales volumes and results to determine the commercial success of a particular product/vehicle. If that’s, indeed, what we are doing, then we also must use profitability in our calculations. The real question, then, is what the result is when you consider volume times profit margin minus cost. And from that standpoint, something tells me that the sixth-gen Camaro is the reigning champion compared to the Mustang and Challenger.
In all, there is nothing “terribly wrong” with the car, but perhaps there is with the business and/or marketing strategies associated with it. Or maybe it’s all part of GM’s plan to grow the top line of its business. Looks like it’s time for us to do some more interviews to find out if the sales slide is intentional or accidental.
I know a bunch of hardcore car enthusiasts and it isn’t 2 or 3 grand to will sway their final decision.
Bob, sadly the typical buyer of a Camaro, or most cars for that matter, are not hardcore enthusiasts, therein lies the problem!
The typical buyer could care the less that it weighs less, handles better and is marginally quicker. They do have the price differential between it and its competitors hit them in the wallet! Chevy can charge whatever they please but the buying public has final say on the acceptable price!
You’re right the price was also a problem for me, but I didn’t even get to the salesfolk to complain about the styling because, … the styling! Accurate figures on customers lost to styling wouldn’t come from salesfolk, I thought your excellent website’s comments section would be where someone like me is more likely to be found complaining about styling.
About price, the car I bought instead (in May 2016 after I saw the 6th Gen Camaro in the metal) cost $34000 all-in (price + tax + interest on dealer’s loan + dealer markup) for an FR-S Release 2.0 … I would have easily waited another few months to save up for a $45k 2017 Camaro if it wasn’t for the cartoon styling. Of course I know the two cars are vastly different, but I’m not a commuter looking for a sedan, I’m an enthusiast looking for beautiful fun.
The reason I’m so interested in the sales figures is because if they stay low and lots of people also didn’t buy because of the styling and say so loudly and often, they might do a redesign and make those delicious Alpha bones into something that is styled beautifully, like the Avista and Elmiraj. Then I’ll sell the FR-S and buy a Camaro.
The 5th-gen styling was great. The 6th-gen the proportions are off. Like Prost’s Ferrari 641 was great, but Alesi’s 643 just wasn’t the same. Like Issigonis’s Mini was great, Frank Stephenson’s New Mini was off. The New Beetle was awful, the latest is now better. A great example is the Alfa Brera, the concept/show car was gorgeous, the production car was hideously boring. The current Merc C-class is great, the CLA is awful.
It’s not the overall concept that’s the problem, it’s the detail execution of the proportions which was just the right side of homage in the 5th gen and very much on the wrong side of childish caricature for the 6th gen.
Also, it still weighs too much. The improvement on the 5th gen is huge, yes, but more is needed for my money.
It’s really great to be on here with you Mr Luft, thanks very much for joining us!!!
I love my2016 Camaro. I traded in my 2015 Camaro. Let me say that if they called this a major refresh of 5th gen, Then it would be fine. Then I a few years the70 and 1/2 retro Camaro is next everyone would love it, The 6th gen is 100% better than the 5th. But to call it 6th gen when the average person sees a smoother looking 5th gen is bad. Everyone who wants a 5th gen has one. I am the minority who wants the Alpha platform and 300 pounds lighter car.
Let’s stir the pot.
Non-competitive price and too close resemblance to previous generation.
I don’t watch that much TV but I saw an ad for Chevy and they were touting the Camaro’s JD Power rankings. What a waste of time I thought. Like that’s going to sway anyone to purchase one.
Marketing for this car, which includes styling and price, couldn’t be more of a joke for this car.
Transformers helped 5th Gen Sales a lot
Alex lets just keep this simple. It is right now price and only price.
They raised it up much and only have so far offered incentives on the lesser models and even then they were not much of an incentive.
I think people are waiting for the discounts as they have been trained to do so.
We saw the same thing with the trucks as no incentives and no sales GM saw it as well as Ford on their trucks with no incentives.
You stole my line about better vision than the last and the styling is not an issue here. How many years did the Mustang not change but it was always cheap?
The future no matter if we like it or not is going to go this way. The V8 SS other models will be even more expensive to limit sales and increase ATP. With coming regulations GM can not afford to sell mostly V8 cars and god knows they can not drop anymore cylinders. A hybrid also would add to the cost and may be an option when the prices are all high.
They are looking to force people into considering the V6 and turbo 4 as both are great cars that can still be had a a great price and now even in a 1LE package.
The future of products like this is going to be tough and change is coming. Things like the new Chrysler being on the Alfa platform and then there was talk of no V8 and only TT V6 engines could be a possibility. Ford is also making a push for the smaller engines but they already had bigger sales there so no need to be as force full.
It will be interesting to see where this all goes. We are going to see major changes in many products over the next 10 years and not just this one.
Trucks will see a major shift and it may not please many with what I think is going to happen. But when that is all that is offered it is adapt or drive some old rusted out vehicle so many will adapt.
Anyways when the incentive machine cranks up some more we will see a change in sales.
But unless sales of the smaller engine models come up I do not see GM matching old volumes here. But with the higher ATP the profits will remain the same or more.
GM used to have to sell cars as they could not crank down production due to bad UAW deals where they payed nearly full pay for workers to stay home if they shut down. Today that is no longer in play. They can turn down volumes work less hours selling fewer cars but yet on many models still make as much or more profit. This will be very important too if the market slows as predicted.
Don’t you all realize it’s not about styling or price right now. All across the board of the auto industry retail sales were down for August, not just American cars but all car companies. sales have reached a plateau. August was just a bad month for all sales.
Alex you have a good thing going here with your websites, your representing GM, Ford, and Fiat authority. I read all three, this just makes you look bias. People say things that are not true about all manufacture in the comments and you never set them straight.
Be professional. These people are visiting your website and creating traffic, take her down a notch bud.
I highly doubt 120 day supply of Camaro was intentional, but what do I know I work in a shop and drive a 30 year old car by choice.
I will say this, we’ve gone over and over about the styling, sight lines, and price…we all know if it’s any one single thing it IS the price. That said, I really want a 1LE SS, but I MUST HAVE a 2017 ZL1.
Don’t know about anyone else here, but if my money is where I want it in 2018, I’ll have a ZL1. The standard SS – although excellent – isn’t enough for me to pay the premium GM is demanding.
I have test driven both a new Mustang GT and the new Camaro SS. Both are excellent and I would like to get one of each.
I like the cozy feel of the Camaro cockpit and the design a little more than the Mustang so I have decided to order a 50th
Anniversary Camaro with every option except sunroof.
I am just thankful that we have the opportunity to even buy such vehicles. Thirty years ago I thought such cars would not
even be around.