Cadillac XTS deliveries in the United States totaled 2,264 units in August 2016, an increase of 47.88 percent compared to the 1,531 units sold in August 2015.
In the first eight months of 2016, sales of the XTS are down 10 percent to 12,997Â units.
Sales Numbers - Cadillac XTS - August 2016 - United States
| MODEL | AUG 16 / AUG 15 | AUGUST 16 | AUGUST 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| XTS | +47.88% | 2,264 | 1,531 | -10.03% | 12,977 | 14,423 |
In Canada, the XTS recorded 35 deliveries in August 2016, down 52 percent compared to August 2015. In the first eight months of the year, sales of the luxury sedan totaled 281 units in Canada, down 36.57 percent compared to the first eight months of 2015.
Sales Numbers - Cadillac XTS - August 2016 - Canada
| MODEL | AUG 16 / AUG 15 | AUGUST 16 | AUGUST 15 | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|---|---|---|
| XTS | -52.70% | 35 | 74 | -36.57% | 281 | 443 |
The GM Authority Take
Though the 48 percent uptick in August deliveries is definitely impressive, we wonder how many of those went to rental car fleets, a low-margin segment from which GM has been actively exiting in the United States as part of its strategy to boost per-unit profitability. Running contrary to that strategy, however, is a 31.6 percent increase in Cadillac fleet sales in August.
In addition, Cadillac President, Johan de Nysschen, recently announced that his division is working on a major XTS refresh, a development that will likely result in the full-size luxury sedan continuing well past its originally-planned life cycle.
Further Info And Sales Resources
- General Motors August 2016 sales (U.S.)
- Cadillac August 2016 sales (U.S.)
- General Motors Canada August 2016 sales
- Cadillac sales numbers
- Cadillac XTS information:
- 2016 Cadillac XTSÂ info
- 2016 Cadillac XTS V-Sport info
- 2017 Cadillac XTSÂ info
- Cadillac XTS news
Comments
I am not at all suprised . With the cancellation of the CT8 Cadillac now needs the XTS . We will see a new instrument panel and probably the whole front clip to bring it more inline with the rest of the vehicles . And updated tech inside like their new mirror etc. Although alot depends on the model mix of the CT6 , paying $88,900 for the platinum may be hard for people to swallow when you can get a XTS V for less .
Cadillac seems to be in flux right now . JDN’s vision seems to have hit the skids and now may be left with updating models instead of creating new ones on the car side . Proceed with caution , is probably the mantra now .
If the XTS is definitely staying around I cannot see the name staying. I have not seen many people question what this car will become. I am guessing the CT5. With the XT5 out on dealer lot’s the XTS name has to change to avoid confusion. Also I am guessing this will slot below the CT6 but above whatever the CTS replacement is.
If JDN was not just throwing in some zingers to throw off the competition, then I can only see the CT6 moving way upmarket, possibly even becoming the CT7 or 8 and the next XTS taking its spot.
Sooner or later, the new regime at Cadillac will have to show results, and that hasn’t happened yet. Somehow putting more lipstick on an Impala doesn’t seem to be a strategic move. Caddy has lost its’ way.
The XTS was around before the new regime so they were not responsible for the ‘lipstick’ on that pig.
Cadillac is showing results already even though they are in desperate need for new product. They are selling their products at a higher price on average than their competitors.
Other brands like Audi have 12 products to Cadillacs 8 (that includes ELR and SRX that are being phased out).
It is true that sales in N.A. are down year over year but that is not true in the rest of the world.
Cadillac hasn’t lost it’s way but I think right now trying to alter it’s plans in light of a new market. Sedans are a hard sell right now and I think a lot of the plans Cadillac had 5 years ago called for sedans but the market changed quickly.
Wow! I guess people are content with paying the premium for what is essentially a nicer LaCrosse! I’m positive most of these sales are to fleet customers! But If it brings in the bucks, let it roll! The ES fulfills the same purpose for Lexus, I guess the same is true of the XTS; regardless of the fact that this car is the antithesis of where Cadillac is and needs to be! Either customers are simply unaware of what this car is or simply don’t care! Oh well! More money for GM!
“Either customers are simply unaware of what this car is or simply don’t care!”
OR, they actually test-drove various Cadillacs and found that the XTS has the smoothest, most impact-reducing (aka “traditional Cadillac”) ride of the group, and they want a sedan that can perform well in snow without the weight and expense of AWD. A lot of people still prefer the “highway cruiser” Cadillacs to the “sports ride” ones, and that’s why the XTS sells so well, whether to fleets or individuals. It’s amazing to me that so many who prefer the “sports ride” assume that everyone else has the same taste that they have, and if anyone buys anything else then they must have made a mistake.
Drew, it’s not so much a preference for a sporty ride, but more of a desire for Cadillac to develop and produce an exclusive product. GM has two large FWD-based sedans, why do they need a third? The XTS is a re-badged LaCrosse with slightly nicer wood and leather. I understand there’s a market for people who want a smooth riding Cadillac, and that need can be fulfilled with a solid, RWD-based platform and suspension tuning geared towards comfort. What Cadillac is lacking is an air-ride suspension to incorporate that’ll grant customers an excessively smooth ride, without being sloppy and nose-heavy like the XTS!
It’s a shame how many people are content with paying such a big premium for a product they could have for less! The XTS is an example of what Cadillac should NOT be selling! Now if they’re going keep such a car around for the sake of price and catering to the market demand for a large, FWD-based comfort mobile, they should at least go all out and make something as different as possible from the other products in the GM stable!!!
J, it’s about Cadillac, not “GM”. Without the XTS, Cadillac would no longer have a sedan with the “Cadillac ride”, and also would not have one that performed well in snow without going to AWD. They already have 3 sedans now that are sports ride and RWD, and yet you want to kill off their only entry in that field (the XTS) and one that sells very well. All for the sake of a temporary “image” that fits a very narrow segment of the public and ignores Cadillac’s own long and proud history. Not a good business decision.
But if you want to go that logical route, since GM already has the sport-riding, RWD Camaro and Stingray, why do they need the ATS, CTS, and CT6 to do the same? It’s a shame that people are paying such a big premium for a product that they could have for less with the Camaro! Cadillac should stop that travesty from happening by refusing to sell a hard-riding, sporty, and RWD car at a higher price than the Camaro. Profits be damned, this is about what is doing right for the consumer! Kill the Stingray too, since that costs multiples of the Camaro yet it only seats half the number of passengers. Ripping off the public is not the GM way!!!
Now seriously, what GM should have done was to keep Cadillac a luxury company with a luxury ride, and expand the Corvette brand as their sports segment, beyond the Stingray. The new “Corvettes” could all go after BMW, all be RWD, all be hard-riding sports-sedans that score high with the auto writers and poorly with the general public. Instead, the “enthusiasts” want to turn Cadillac into essentially the Corvette division at Corvette prices, while abandoning their history in order to serve a tiny segment of the public. Making Cadillac something it never was for its first 100 years (i.e. until 2003 with the XLR), while failing to take advantage of their own branding opportunity with Corvette. Not a good business decision, no matter how much a few people might love dressing up Corvette Stingrays in luxury sedan form, just to sell to the very few people that want and can afford them.
I would actually guess that a lot of people that buy Cadillacs “unaware” are the ones who buy the CTS and ATS over the XTS. Those people are drawn to the more attractive lines of those cars, without realizing that it’s going to get a worse ride than the XTS and will not perform well in snow. Surprise, surprise when they find out there’s no “Cadillac ride” with those and they have no traction in snow and slippery conditions; but at least it looks cool while stuck and harsh. Meanwhile Cadillac’s brand value declines as the public eventually realizes they no longer stand for what they once were. And if they had wanted a Corvette or Camaro – or a BMW – then they could have bought one.
You’re right: it is about Cadillac. How that Cadillac ought to invest in their own engineering and technology to present themselves as having more appealing products, and as viable alternatives to the successful German luxury brands! The problem is GM is still in control of their operations! Despite their claim of autonomy from the company! Now I know Cadillac cannot dictate what GM does, and cannot totally avoid parts/platform sharing, but they should still utilize their resources to create a product that stands out from the other really nice vehicles within the GM stable! And while I agree with your reasoning regarding the XTS’ existence, I still believe the vehicle does not represent what a genuine, full-fledged Cadillac is! As a Buick, the XTS is perfect! Buick is the company that specializes in comfortable cars. But Cadillac’s focus is to increase brand awareness and cache. They’re to, hopefully, establish themselves as a tier-1 luxury brand, going above a soft ride. They cannot do that with a vehicle that’s far too heavily based on a lesser GM product! This is largely why they fell out of favor with the buying public to begin with! Cadillac was a brand full of soft-riding, “couch mobiles” at one point! But as you can see, the market has turned away from such cars in favor of more refined and technologically advanced vehicles! And the Germans and Japanese were the ones to bring them! What is your definition of the “traditional Cadillac ride”? If it’s the heavy, slow, Chevrolet-based sedans from the past 40+ years, then I’m afraid the ship has rightfully sailed! And even with the XTS’ FWD-based underpinnings, the ride is still said to be quite harsh, according to some critics! That’s because it’s not a refined platform! It’s perfect for the Impala and LaCrosse, but in its Cadillac application it falls short of providing a “traditional Cadillac ride”! The same is also being said of the XT5! Several critics have pointed out its noisy interior and choppy ride! Now if Cadillac were to invest in an air-ride suspension, perhaps they can have that as an exclusive feature to apply their FWD-based vehicles and market it as something all their own! Which can increase sales!
Cadillac needs to find a way capitalize on their newfound performance credentials and combine them with genuine luxury and practicality if they hope to keep up with the tier-1 luxury brands! If the XTS has to stay around for the sake of catering to the market that wants a smooth riding, then Cadillac needs to present it as something more than a gussied up Buick!
J, my definition of the “traditional Cadillac ride” is the “riding on a cloud” or “magic carpet ride”. I was frankly stunned when I found that the SRX (now replaced by the XT5) had a significantly harsher ride than the Jeep Grand Cherokee. Ever since the XLR in 2003, Cadillac has emulated harsh-riding Euro sports sedans in naming conventions (going to the 3 digit names, like the 2-4 digit ones used by BMW, Audi, Lexus, Acura, Infiniti, Mercedes, Volvo, etc. – how original!).
I agree with you that the XTS does not have that great of a ride, it’s also not a good looking car like the other current Cadillacs. Clearly Cadillac didn’t care about the XTS and wanted to kill that segment entirely, by doing all it could to make it flop. The CUE system is not right for that car either (or probably any car frankly). The last Cadillac sedan with an acceptable ride was the DTS, and even that was edging a little too much toward hard. It does just fine in any handling that 90% of the public would want to do. And while it was not as nice looking at the ATS and CTS, at least the DTS looked better than the XTS. Personally I would not trade my DTS for an XTS. But the powers that be took away the DTS rather than updating it, and the XTS being the only car in the segment still sells well. But it could have been much better, if Cadillac had made the effort to design it right and actually go out and sell it. Clearly they want it to die, and that’s a poor business decision that may eventually relegate the brand to as small a segment at the Stingray. But maybe they don’t care if they sell any more cars than that, and maybe don’t care if Cadillac doesn’t make a profit for GM.
As to the rest, I don’t agree that the Buick Lacrosse meets the segment properly. I haven’t driven the new (for 2017) Lacrosse, but the old model was no Cadillac. It was not luxury enough, not powerful enough (not enough low RPM torque), not smooth riding enough, had a ridiculously small trunk opening, and had too much of a round Euro look to be an American flagship. I did like the Harmon Kardon stereo, panoramic sunroof (although I hated the pop-up wind guard for it), and the navigation/rear-view in the top models, but that was about it. From what I can tell, the new Lincoln Continental is more like what Cadillac should be aiming for on their soft-riding FWD model, except that the new LC is too much like a Bentley – should be more original to be a Cadillac, but I guess it works ok as a Lincoln (they should have stayed with the Lincoln “wings” grille though, instead of going to generic/Bentley).
But if Lacrosse meets the traditional Cadillac market just fine, then Camaro and Stingray meet the sport market just fine too – and there’s no need for the Cadillac RWD/sports ride cars. That’s essentially your own logic right there.
the XTS is a disease…..its the weirdest looking car.
The XTS is boring looking compared with the ATS and CTS, probably at the intent of those in control of Cadillac who want to kill the last of the smooth-riding, FWD Cadillacs. Cadillac doesn’t market or advertise the XTS as they do with the CTS, ATS, CT6, and XT5, because the current powers of Cadillac don’t really want to sell it. They make it look boring, stick it off in a corner, with the thought they can then say “See, we tried to have a smooth-riding FWD Cadillac like those of the past, but the public clearly doesn’t want it”. Except – they do want a Cadillac with a smooth ride and FWD, which is why XTS sells so well. Think of how well it could sell if they actually gave it a good look like ATS and CTS, and actually advertised it across all demographic brackets.