Sales of GM’s prestige-luxury vehicle brand, Cadillac, increased in the United States and decreased in Canada in August 2016.
Cadillac Sales – August 2016 – United States
In the U.S., Cadillac sales increased 3.6 percent to 16,346 units.
August 2016 retail sales were up 0.3 percent, or 42 units, year-over-year to 13,990 units, representing 85.6 percent of total Cadillac sales for August 2016. That compares to 13,948 retail sales in August 2015, which represented 88.6 percent of total Cadillac sales.
Fleet sales were up 31.6 percent, or 566 units, year-over-year to 2,356 units, representing 14.4 percent of total Cadillac sales for the month. That compares to 1,790 fleet sales in August 2015, which represented 11.4 percent of total Cadillac sales.
As such, Cadillac did post a year-over-year increase in retail sales, but retail sales made up a smaller share of overall Cadillac sales in August as a result of increased fleet sales, despite GM’s continued focus on more profitable retail sales.
Cadillac Sales Summary - August 2016 - USA
| Sales | Sales Mix | ||||||
|---|---|---|---|---|---|---|---|
| Total | 16,346 | 15,738 | +3.9% | +608 | 100.0% | 100.0% | 0% |
| Sale Type | August 2016 | August 2015 | August 2016 / August 2015 | August 2016 - August 2015 | August 2016 | August 2015 | August 2016 - August 2015 |
| Retail | 13,990 | 13,948 | +0.3% | +42 | 85.6% | 88.6% | -3% |
| Fleet | 2,356 | 1,790 | +31.6% | +566 | 14.4% | 11.4% | +3% |
Individual model sales performance was as follows:
- Cadillac ATS sales increased 1.14 percent to 2,477 units
- Cadillac CT6 sales totaled 1,242 units
- Cadillac CTS sales decreased 17.57 percent to 1,426 units
- Cadillac ELR sales decreased 86.67 percent to 6 units
- Cadillac Escalade sales increased 5.48 percent to 1,867 units
- Cadillac Escalade ESV sales decreased 10.69 percent to 1,170 units
- Cadillac SRX sales decreased 86.02 percent to 965 units
- Cadillac XT5 sales totaled 4,929 units
- Cadillac XTS sales increased 47.88 percent to 2,264 units
Sales Results - August 2016 - USA - Cadillac
| MODEL | AUG 2016 / AUG 2015 | AUGUST 2016 | AUGUST 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ATS | +1.14% | 2,477 | 2,449 | -13.20% | 14,360 | 16,544 |
| CT6 | * | 1,242 | * | * | 4,048 | * |
| CTS | -17.57% | 1,426 | 1,730 | -17.70% | 10,645 | 12,934 |
| ELR | -86.67% | 6 | 45 | -26.56% | 517 | 704 |
| ESCALADE | +5.48% | 1,867 | 1,770 | +5.13% | 14,034 | 13,349 |
| ESCALADE ESV | -10.69% | 1,170 | 1,310 | -0.77% | 8,903 | 8,972 |
| SRX | -86.02% | 965 | 6,903 | -51.33% | 21,346 | 43,863 |
| XT5 | * | 4,929 | * | * | 17,088 | * |
| XTS | +47.88% | 2,264 | 1,531 | -10.03% | 12,977 | 14,423 |
| CADILLAC TOTAL | +3.86% | 16,346 | 15,738 | -6.20% | 103,918 | 110,791 |
Cadillac Sales – August 2016 – Canada
In Canada, Cadillac sales decreased 6.45 percent to 1,160 units. Individual model sales performance was as follows:
- Cadillac ATS sales decreased 47.61 percent to 219 units
- Cadillac CT6 sales totaled 32 units
- Cadillac CTS sales increased 271.05 percent to 141 units
- Cadillac ELR sales decreased 100 percent to 0 units
- Cadillac Escalade sales decreased 11.71 percent to 98 units
- Cadillac Escalade ESV sales increased 260.53 percent to 137 units
- Cadillac SRX sales decreased 73.39 percent to 149 units
- Cadillac XT5 sales totaled 349 units
- Cadillac XTS sales decreased 52.7 percent to 35 units
Sales Results - August 2016 - Canada - Cadillac
| MODEL | AUG 2016 / AUG 2015 | AUGUST 2016 | AUGUST 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ATS | -47.61% | 219 | 418 | -25.66% | 1,553 | 2,089 |
| CT6 | * | 32 | * | * | 100 | * |
| CTS | +271.05% | 141 | 38 | +15.03% | 551 | 479 |
| ELR | -100.00% | 0 | 1 | -66.67% | 8 | 24 |
| ESCALADE | -11.71% | 98 | 111 | -1.24% | 1,034 | 1,047 |
| ESCALADE ESV | +260.53% | 137 | 38 | +105.33% | 655 | 319 |
| SRX | -73.39% | 149 | 560 | -33.05% | 2,249 | 3,359 |
| XT5 | * | 349 | * | * | 1,056 | * |
| XTS | -52.70% | 35 | 74 | -36.57% | 281 | 443 |
| CADILLAC TOTAL | -6.45% | 1,160 | 1,240 | -3.52% | 7,487 | 7,760 |
About The Numbers
- There were 26 selling days in August 2016 and 26 selling days in August 2015
Further Reading
- Cadillac news
- August 2016 GM U.S. sales results
- August 2016 Chevrolet sales results
- August 2016 GMC sales results
- August 2016 Buick sales results
- August 2016 GM Canada sales results
- August 2016 GM China sales results
- Global Cadillac July 2016 sales results
Comments
I’m starting to see more XT5s on the road. The styling looks great in person. I’ve also seen some CT6’s, which also look great in person. The CT6 is a big roomy car with clean/ tight lines. It is also a very good looking vehicle.
I agree with you that both vehicles look better in person. The pictures do not do it justice.
It’s hard to pick up the subtle details and get the overall proportions from pictures.
The fleet sales bump aside I expect Cadillac to do well for the remainder of the year.
Inventories of the XT5 are increasing. The CT6 will chip in between 1000-1500 units per month consistently.
Those vehicles plus the Escalade models will hold the fort until the fresh troops start arriving in 2018.
The XTS’s are all over the rental car lots. Had a Taurus reserved in Minneapolis and Budget offered an XTS for only $4 per day more – sounded like a good deal and I took it. The XTS is a beautiful car…
I wonder if they are just doing the fleet to get them into hands of people not normally driving Cadillac. The increase in fleet sales is counter to what GM has been trying to do and to do this on a new vehicle that had been in short supply for dealers is strange.
These are nice and I think the one thing is that it changed but not a lot. Many people may not notice the improvements. This is kind of like the last Chevy truck where under the skin it was all new but the styling changed just a little.
Yes photos on most of the new cars fall short of how they really look anymore. The Lacrosse did not impress me one bit till I saw one in person. That is why i really want to see the new concept in person.
You can watch the commercials and read reviews but there is nothing like getting behind the wheel of a car to really get an impression of it . That’s why fleet sales are not necessarily a bad thing . It can equate to a days long test drive . So long as there isn’t a huge reliance on that part of the business .
I got to see a new XT5 at a stop light and a nice looking SRX pulled up slowly next to it , looking at both side to side really shows how well the new one looks .
I know I am the minority here but the XTS is still selling relatively well and if Cadillac does a major refresh next year I can see it sticking around past 2020 .
Cadillac needs more CUVs urgently. XT3 and XT4 could make the brand hits 50.000 cars/month.