Global Cadillac Sales Up 23 Percent To 28,228 Units In August 2016
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Global sales of Cadillac vehicles totaled 28,228 new vehicles in August 2016, an increase of 23.7 percent year-over-year.
August 2016 Cadillac Sales By Model
On a model basis, sales of the Cadillac ATS, XTS and Escalade increased year-over-year, while those of the CTS plus the now-discontinued ELR and SRX decreased. The brand’s two all-new products — the 2017 Cadillac XT5 midsize crossover and 2016 Cadillac CT6 full-size prestige sedan — drove sales even further.
The sales gains were led by the new XT5 crossover, which recorded 8,523 sales — the most since its launch this past spring. Additionally, 1,870 units of the new CT6 were delivered — the vehicle’s best sales performance since launch.
August 2016 global Cadillac sales summary by model versus August 2015:
- Cadillac ATS sales increased 18.4 percent to 6,046 units
- Cadillac CTS sales decreased 13.5 percent to 1,722 units
- Cadillac ELR sales decreased 87 percent to 6 units
- Cadillac XTS sales increased 52.9 percent to 4,831 units
- Cadillac CT6 sales totaled 1,870 units, the highest since its introduction
- Cadillac SRX sales decreased 81.2 percent to 1,704 units as remaining inventory of the discontinued midsize crossover sells out and it is replaced with the new XT5
- Cadillac XT5 sales totaled 8,523 units
- Cadillac Escalade sales increased 2 percent to 3,526 units
Sales Results - Cadillac - August 2016 - Global - By Model
| Model | August 2016 / August 2015 | August 2016 | August 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Total | +23.7% | 28,228 | 22,811 | +4.5% | 182,188 | 174,410 |
| ATS | +18.4% | 6,046 | 5,107 | -2.2% | 36,987 | 37,808 |
| CTS | -13.5% | 1,722 | 1,990 | -15.1% | 12,715 | 14,974 |
| ELR | -87% | 6 | 46 | -27.5% | 528 | 728 |
| XTS | +52.9% | 4,831 | 3,159 | +7.6% | 33,179 | 30,828 |
| CT6 | * | 1,870 | 0 | * | 6,695 | 0 |
| SRX | -81.2% | 1,704 | 9,051 | -42.5% | 36,678 | 63,746 |
| XT5 | * | 8,523 | 0 | * | 28,013 | 0 |
| Escalade | +2% | 3,526 | 3,457 | +4.1% | 27,393 | 26,311 |
| Others | * | 0 | 1 | * | 0 | 15 |
August 2016 Cadillac Sales By Market
Cadillac’s growth in August was fueled by increases in its two largest markets markets — the United States and China. Sales were also up in Mexico, South Korea, and the combined EU and Russia market. The Middle East and Canada were the only markets to see sales decline.
“We are seeing consistent progress on our mission to grow global volume while simultaneously building brand prestige,” said Cadillac President Johan de Nysschen. “Product substance is the foundation of our disciplined approach to global expansion.”
August 2016 Cadillac sales summary by market versus August 2015:
- Cadillac sales in the United States increased 3.9 percent to 16,346 units
- Cadillac sales in China increased 93.4 percent to 9,914 units
- Cadillac sales in Canada decreased 6.5 percent to 1,160 units
- Cadillac sales in the Middle East decreased 6.3 percent to 295 units
- Cadillac sales in Mexico increased 34.2 percent to 157 units
- Cadillac sales in South Korea increased 63.3 percent to 147 units
- Cadillac sales in the EU and Russia (treated as a single market by Cadillac) increased 22.1 percent to 138 units
- Cadillac sales in all other regions (ROW) decreased 1.4 percent to 71 units
Sales Results - Cadillac - August 2016 - Global - By Market
| Market | August 2016 / August 2015 | August 2016 | August 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Total | +23.7% | 28,228 | 22,811 | +4.5% | 182,188 | 174,400 |
| United States | +3.9% | 16,346 | 15,738 | -6.2% | 103,918 | 110,791 |
| China | +93.4% | 9,914 | 5,126 | +31.1% | 64,489 | 49,176 |
| Canada | -6.5% | 1,160 | 1,240 | -3.5% | 7,487 | 7,760 |
| Middle East | -6.3% | 295 | 315 | -22.8% | 2,668 | 3,454 |
| Mexico | +34.2% | 157 | 117 | +1.4% | 1,127 | 1,111 |
| EU & Russia | +22.1% | 138 | 113 | +33.6% | 1,281 | 959 |
| South Korea | +63.3% | 147 | 90 | 601 | 488 | |
| ROW | -1.4% | 71 | 72 | -6.7% | 617 | 661 |
Average Transaction Prices
In the U.S. market, Cadillac’s Average Transaction Prices (ATP) topped $53,000 per unit, according to J.D. Power Information Network, the highest among full-line luxury brands.
The Cadillac CT6 full-size sedan establishes a new top of Cadillac’s sedan range. The vehicle is assembled in both Detroit and Shanghai.
About The Figures
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European Cadillac dealerships
Further Reading & Sales Reporting
- August 2016 GM sales results (U.S.)
- August 2016 Chevrolet sales results
- August 2016 Buick sales results
- August 2016 GMC sales results
- August 2016 Cadillac sales results
- August 2016 GM Canada sales results
- August 2016 GM China sales results
- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
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thank god for the chinese!!! i guess they know cadillacs will be in short supply once trump starts a trade war.
Nah–when sales in China surpass U S sales it will be necessary to move the NY headquarters to Bejing, so to be close to the epicenter of Cadillac customers!
Will be great to introduce a new Cadillac model on a pedestal of chop sticks. Rumor has Cadillac house Chinese version serving rice and noodles!
When is a trade war ever a good idea in any sense.
Chinese support Cadillac and Buick where as Americans would rather buy inferior foreign machines due to long outgrown stereotypes and false perceptions laden in the past. I’d move there too.
Yep. And yet some people would like Cadillac to go all-in on remaking the brand as a Euro-imitator, all “sports handling” and RWD. Look at which car showed the best percentage increase: the XTS, the only FWD Cadillac sedan and the one with the softest ride, rather than a sports ride.
Plus the XTS doesn’t have the new “crying” headlights like the XT5 and CT6 (who thought that was a good idea?). At least the XT5 is FWD and said to have a softer (more traditional “Cadillac”) ride than the SRX – which I surprisingly found to be harsher than a Jeep Grand Cherokee – but not as nice as the old Escalade SUV.
The thing is that Cadillac simply needs to have a nice MIX, of both. I have owned a ’05 STS 4.6L, ’09 CTS-V, ’12 CTS-V Coupe, and now a ’16 CTS-V.. and let me tell U that I would not have any of those if they were FWD or in anyway like the Cadillacs of yore. I’d be sitting in a BMW or Mercedes Service bay right now waiting for my M or AMG to be serviced. NOW… on the other hand. I truly believe that they need an XT6 based off the CT6’s RWD Omega platform, but the XT7 should be a rework of whatever is to be the next Enclave. Sorry.. I see zero reason why women buying these vehicle would opt for the performance credentials us car buyers want. Furthermore if U ever get to drive a current ATS, CTS, or CT6 with a 2.0L or higher.. especially the V-Sport or VSeries.. U will never make that statement about FWD being desirable in a car again. Believe me when I say it.. MRC works. Touring mode is soft enough.
Cmicasa, sure there’s a market for “sports ride” luxury cars. How big that is, especially in China, is haard to say. Clearly the market for nice-riding American cars in China is very large. I wasn’t saying Cadillac should go entirely against the sports riding cars, just that they should not go “all in” on them, meaning making them to the exclusion of all else. Meaning a MIX, just as you suggested.
I’ll wait to drive an ATS, CTS, or CT6 in SNOW before I make a statement about FWD being more desirable. And I like the extra legroom of FWD, though I can see why that wouldn’t matter to everyone. Also, FWD cars are cheaper to make, which means more of the public can enjoy a great Cadillac. Or are you one of those people who thinks rarity = luxury, thus the rarer the better? Then again, the day I decide to emulate NASCAR driving or drag racing on the public streets, I’m sure I’ll want a RWD car. I’ll just make sure I only use it on warm, dry days.
BTW, the 1967 Eldorado, one of Cadillac’s most significant cars in its history – was FWD. Just saying.
Drew I am not disagreeing with U obviously. The need for a MIX is what I indicated clearly. It has always been my opinion that true luxury meant no compromise. AWD, is the way to go thru out. The CT6 comes AWD in every iteration that matters to me. The sole RWD trim is the one engine choice literally don’t even see. To be fair.. I wouldn’t buy a vehicle with anything less than a V6 in its size, or the one directly below it (CTS). 1967 was 50 years ago. As an enthusiasts I love those times.. but in truth it carries almost zero weight in today’s buyers minds. Again I truly believe that FWD should be 50% of Cadillac’s line-up. I have no issue with all their core CUVs being FWD/AWD. The Escalade should remain as it is. An Omega based duo both below and above it . The Car line up could have an XTS(CT7) and a sub-ATS (CT2) based on the D2x platform as along as it was AWD
Does rarity equal luxury? No.. but it does equal some exclusivity. And U have to forgive me being selfish.. but I don’t give anyone hi-fives when another ’16 CTS-V pulls up next to me. I have seen 4 others in my area and I literally rolled my eyes when I did. It is perhaps why I in no way.. no how see the 3series as a luxury car.. as it IMO is the Camry of the segment.
Cmicasa – good thoughts there, thanks. And we do seem to be in agreement for the most part. My original post on this thread was not disagreeing with you, I was agreeing that too many Americans have been conned into thinking that American cars are inferior to European ones, while the Chinese do not see it that way. “Inferiority” is very subjective and depends on what traits in a car one values, but for some reason the US auto writers hold sway over too many things that the majority of the public normally wouldn’t care about. I honestly think a segment of the public has been brainwashed into thinking that American cars are inherently inferior to foreign cars, and will not even consider taking a look for themselves, to judge them on their own criteria rather than that of other people. Thankfully the Chinese public have not been brainwashed about cars, and can enjoy them on their own terms.
My point really – which was not in conflict with your post – was that I too feel Cadillac should continue to offer some cars with a plush luxury ride that perform well in snow. What I am against is the thought that Cadillac should cater solely to the “sports ride” crowd and only RWD. Some people have suggested they should drop the XTS for example, and they wanted Caddy to drop the DTS before that. Those are great riding, luxurious, aspirationally affordable cars that meet a large segment of the market, they are not cheap rebadges like the old Cimarron.
Of course Cadillac should not try to reach Chevy or Ford levels of ubiquity. But the point of a brand is to be profitable, otherwise they are in danger of disappearing. I’ve read critiques suggesting that current Cadillac management is aiming solely for the top 1% (financially). And given that probably only a fraction of the 1% wants sports sedans, and that this market is already crowded with offerings, that doesn’t make a lot of sense to me. Of course the top 1% market aim is probably hyperbole, but with the CT6 and then the even more expensive “Escala” perhaps on the horizon, it’s hard to say that critique is far off the mark.
Fine for you to have a 2016 CTS-V and want some exclusivity with that, but you must live in an unusual area to have seen 4 others already. At $85k and up, it’s a limited market, and not everyone needs 640hp/630 ft-lb torque in sedan, even if they want to spend that kind of money. I don’t know what the sales will be, but prior generations of CTS-V sedans sold no more than 3k units/year. I realize that this is their newest and best version of it, first year of production – but still, maybe 5k units in a model year, at best?
Personally I think it’s cool when I see others driving the same car I have, as long as mine has all the features that I want. That’s always going to be rare enough anyway, given the expense of giving me all the features I want, and given that tastes vary. To me a Cadillac is a Cadillac if it is very roomy inside and very impressive, modern and uniquely (for the brand) styled on the outside, also with a very powerful engine (which usually means V8 or strong turbo), high tech, and yes to me a plush ride and good performance in snow, but I’m willing to concede those last two points as long as Cadillac continues to offer them in some models. But I think Cadillac can continue to be a world-class luxury brand without limiting itself exclusively to the “sports side” of the 1%, in terms of total product offerings. So I hope that’s not where current management is headed. Given that de Nysschen said the XTS will continue, it’s a good sign that Cadillac is not headed toward the most limited part of the market exclusively, and against its own history.
BTW, regarding RWD cars offered as AWD – well AWD adds weight to the car and stiffens the suspension. If a RWD Cadillac is barely powered by a naturally aspirated V6, it’s likely to be underpowered as an AWD model without an engine upgrade. Further, a problem with one AWD tire generally requires all 4 to be replaced. And with today’s large diameter, hard-riding, suspension-killing (but supposedly cool-looking and “great handling”) “performance” tires being so expensive, that’s not a negligible amount. All on top of RWD being more expensive than FWD in the first place. So we are talking lots more costs just to overcome a drivetrain that many buyers may not want or care about. Then there’s legroom, it’s not as if going to AWD takes back that legroom that RWD robs from FWD. But we are in agreement that a mix of FWD and RWD should work for Cadillac, so that’s fine.
For what it is worth, no one (literally, no one) thinks your post contains a single reasonable thought or good idea.
Hope this helps.
It doesn’t. Seems to me that U are being rude.
in the U.S. it is amazing how Cadillac and Audi sales could so collide in terms of volume if Cadillac simply had a Q3 competitor. Furthermore I think I see why JDN at one time called for an A3 competitor (sub-ATS) Point blank if Cadillac had the Q3 competitor selling at a similar rate as the Audi.. they would be almost spot in sales with the German brand. Amazing thing is that that they are only 3K away despite selling only 8 vehicles to Audi’s 12. Audi obviously kills Caddy globally.. but when one gets into their global portfolio it can be easily seen that they are competing with moth Cadillac and Buick .
The missing A3 competitor would be a big help but since sedans are not as popular a sub XT5 would be a bigger help.
Fresh troops are on the way to drive volume.
JdN is on the right track. The brand is growing in volume, profitability and prestige/perception.
“Cadillac sales in all other regions (ROW) decreased 98 percent to 38.3 units”
38.3 cars???
The way our President was treated when he dis-embarked Air Force 1 on Chinese soil last week should make GM reconsider their relationship with the Communist country . Sadly they won’t because all they are worried about is the sales numbers from them .
Cadillacs sales should continue to grow once the XT5 gains momentum and sells like the SRX did . That was their money maker globally and we will have to wait to see how well the CT6 is received both at home and in China . It’s a good thing the Chinese aren’t very tall because the rear legroom in the 6 suffers because the trunk space is so big . There is more room in the XTS for back seat passengers .
2020 is only 3 model years away and then we get to see Johan’s vehicles on the showroom floor .
The Chinese treat Obama badly because he’s a weak leader. And maybe they didn’t like that Obama bowed to Emperor Hirohito’s son, given the brutal way the Japanese under Hirohito’s orders treated the Chinese (and Koreans, Americans, British, Filipinos, Indonesians, etc,. etc.). Hirohito even specifically ordered the use of poisonous gas against the Chinese, and ratified other brutality against Chinese (against the Geneva conventions which Japan had signed).
As to the USA, Japanese under Hirohito not only made a sneak attack on Pearl Harbor, they regularly starved and beat American prisoners (e.g. Bataan death march), and even burned alive and butchered over 100 American prisoners when abandoning an island (Palawan massacre) as they were losing the war late in 1944. Yet Obama as US president bowed deeply to Hirohito’s son! And earlier this year, Obama became the first acting US president to visit the Hiroshima bomb site, as if dropping the bomb was a mistake in US policy. I bet China didn’t like that either. So what if the Chinese didn’t give Obama the red carpet this week.
BTW – Plenty of Chinese people like cars with lots of legroom, including rear legroom. That’s why the recent Cadillac SLS was offered only in China as a nearly 4″ (100 mm) longer model of the STS.
The American buyers is recovering step by step the confidence in General Motors.