Cadillac CTS Fourth In Segment By Sales Volume During August 2016: Sales Comparison
13
Sponsored Links
In August 2016, the Cadillac CTS ranked fourth in its competitive set by sales volume in the United States, behind the Mercedes-Benz E-Class, BMW 5 Series, and Audi A6, yet ahead of the Lexus GS, Jaguar XF, Infiniti Q70, Volvo S80/S90, and Acura RLX.
Midsize Luxury Sedan Sales Comparison - August 2016 - United States
| Data Type: | Sales | Market Share | ||||
|---|---|---|---|---|---|---|
| Totals | 15,016 | 15,519 | -3% | 100% | 100% | 0% |
| Model | August 2016 | August 2015 | Aug 2016 / Aug 2015 | August 2016 | August 2015 | Aug 2016 - Aug 2015 |
| Mercedes-Benz E-Class* | 5,069 | 4,284 | +18% | 34% | 28% | +6% |
| BMW 5 Series | 4,012 | 4,468 | -10% | 27% | 29% | -2% |
| Audi A6 | 1,960 | 2,022 | -3% | 13% | 13% | 0% |
| Cadillac CTS | 1,426 | 1,730 | -18% | 9% | 11% | -2% |
| Lexus GS | 1,228 | 1,795 | -32% | 8% | 12% | -3% |
| Jaguar XF | 483 | 321 | +50% | 3% | 2% | +1% |
| Infiniti Q70 | 439 | 626 | -30% | 3% | 4% | -1% |
| Volvo S80/S90* | 293 | 60 | +388% | 2% | 0% | +2% |
| Acura RLX | 106 | 213 | -50% | 1% | 1% | -1% |
Sales Volume
CTS sales totaled 1,426 deliveries in August 2016, a decrease of 18 percent over the 1,730 units delivered in August 2015.
By comparison, the E-Class, 5 Series, and A6 accounted for 5,069, 4,012, and 1,960 deliveries, respectively, followed by the Lexus GS with 1,228 deliveries, the Jaguar XF with 483 deliveries, and the Infiniti Q70 with 439 deliveries. Even further behind in seventh and eighth place were the Volvo S80/S90 with 293 deliveries and the Acura RLX with 106 deliveries.
The biggest and most notable winner during the month was the Mercedes-Benz E-Class, which gained 18 percent year-over-year in sales volume. The Jaguar XF and Volvo S80/S90 were the only other two models seeing sales gains in the segment, with the Jag up 50 percent and the Volvo up 388 percent year-over-year.
As a whole, the midsize luxury sedan segment saw a 3 percent decrease to 15,016 units from the 15,519 units.
2017 Cadillac CTS-V Sedan
Market Share
The CTS’ sales performance earned it a 9 percent market share in August, a decrease of 2 percent year-over-year.
The E-Class saw the biggest jump in segment share, up 6 percent. Other models seeing increases in segment market share include the Jaguar XF (+1 percent) and Volvo S80/S90 (+ 2 percent).
Models losing market share included the 5 Series (-2%), GS (-3%), Q70 (-1%), and RLX (-1%).
A6 market share, meanwhile, was flat year-over-year.
2017 Cadillac CTS
About The Numbers
- E-Class sales figures include CLS sales
- Volvo S90 succeeds Volvo S80; line totals include deliveries of both models
The GM Authority Take
As the figures show, the CTS’ August 2016 sales performance puts it squarely in fourth place in its competitive segment behind the entries from Mercedes, BMW, and Audi. These three German automakers essentially established the midsize sport-lux segment before anyone else, and have been reaping the rewards associated with the first-mover advantage and product substance ever since.
However, the CTS’ 18 percent sales drop is concerning, as the rate of change was greater than the 3 percent drop experienced by the segment as a whole.
Meanwhile, the healthy spike experienced by the Mercedes-Benz E-Class is the result of sell-out promotions associated with the last-gen model, and increased demand for the all-new, 2017 model year vehicle. The same can also be said of the only other two vehicles in the segment — the Volvo S89/S90 and the Jaguar XF.
For the 2017 model year, the CTS range is getting various updates and changes, including new technologies, small exterior design updates, a revamp in trim levels, plus a new CTS Carbon Black Sport Package.
See more on the 2017 Cadillac CTS and 2017 Cadillac CTS-V.
- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
Sponsored Links
Considering the booming SUV craze, the numbers are decent but not spectacular. For such a gorgeous automobile, I would love to see more of these on the streets just like its competitors, the E-Class and 5 Series. Unfortunately, Cadillac has a setback on image temporarily which should correct itself once newer models get produced and successor models like the ATS and CTS replacements get major improvements to help sales.
I don’t consider the RLX a competitor to the CTS but to the XTS and upcoming Lincoln Continental. That car is too big and not comparable to the CTS.
If you look on media channels like YouTube, most of the Cadillac models are getting more than 1.7 millions views. So Cadillac is trying to make the car relevant to the consumers which is needed.
If you actually posted numbers for worldwide sales, Cadillac sales for all models would be a rounding error for the German brands.
Let’s be honest, that’s a dismal result for Cadillac in its own market.
Right, these sales figures in question are for the U.S. market.
Now, it’s a well-known fact that Cadillac’s global presence is currently under development, including its presence in such markets as Russia, CIS, South Korea, and China. Europe won’t be treated seriously until calendar year 2021 or so. South America is not even on the map yet. So, what you say is definitely true right now, but is likely to change in the 5-10 years ahead as GM treats Cadillac as a true global prestige-luxury marque.
As much as I’m critical of those who have allowed Cadillac to languish, I’m hopeful the new team have the proper strategies in place to turn things around. But it’s a monumental task.
I do not entirely disagree with you that the result is dismal but as johnls_39 pointed, Cadillac suffers from an image problem and since vehicle purchases in the luxury segments are as much about image as they are about content that will continue to be a major drawback.
Spot on about the image problem. When the global presence is rolled out AND the current product substance continues for a sizable amount of time (as have the German 3), this image will change for the (significantly) better.
Kind of an unfair comparison, since the CTS is a 4 door sedan only, while the M-B, BMW, and Audi each represent several types of cars. M-B E-class includes 4 door sedan, 2 door coupe, 2 door convertible, and 5 door station wagon. BMW and Audi each include 4 door sedans and 5 door station wagons. What would be interesting would be to see how the CTS compared with 4 door sedans in its class (only).
BTW, Lincoln has no entries worthy of this listing? Chrysler 300 is not worthy? I think Chrysler 300 would be 2nd or 3rd (sales volume) in this “segment” if it were allowed to compete. And probably 1st in terms of 4 door sedans only. I’m not saying it belongs or doesn’t belong, but it’s a high powered RWD luxury car with roughly the same dimensions as the others in this list. Maybe gets no respect because it’s American and it’s Chrysler? Is that fair?
It just doesn’t have the volume to justify the investment to build other versions. I wouldn’t call that unfair, it’s just reality. The upcoming Fusion based Continental would be justified to be on this list but take a good look at a 300, it really doesn’t belong in the luxury class. More like a slightly upscale Dodge trim.
Bob, I agree that the Chrysler 300 is basically a budget approximation of a true luxury car, and priced as such. Just wondering where they draw the line, because in many ways it fits into this category. And the new Lincoln Continental absolutely should, unless they say it’s too big (at 202″ vs. the “standard” here of 196″). Then again they don’t accept the current Lincoln MKZ, which is also Fusion based and 194″, as apparently not “luxury enough”. I’ve driven a prior model (2012) MKZ, and felt it was too cramped and not luxury enough for this list (although the THX Ultra II premium stereo was terrific).
Then again my DTS Premium is probably not luxury enough for some people, even though it’s luxury enough for what interests me in a car, and I’d rather drive it (especially cruising the highways, but really anywhere I normally go, which does not include winding mountain roads) than any car on this list. Though the CTS does look better and the CTS-V has more “zoom factor” for those who are into that.
My point (the second one) was that it’s subjective as to where to draw the line for this category (i.e. what “competes” with the CTS). And my first point was that the CTS would likely do better than 4th in sales, if it were competing against 4 door sedans only. I’m not saying Cadillac should build other versions of the CTS (although a convertible would be interesting, along the lines of the Ciel concept), just that the CTS 4 door sedan seems to be doing better against the listed competition, since they include more than just 4 door sedans.
This could be a long answer but I’ll be brief. What makes Louis Vuitton a clear luxury brand? Some elements are subjective related to perception while others are more objective such as the quality of the leather/fabrics/design. Bentley , Rolls, BMW , Audi, Mercedes are clearly luxury brands. Although the Germans have introduced lower priced models. Lincoln is more Mercury and mostly just reheated Ford products, so they don’t qualify. I would put them in the near luxury along with Acura, Infinity, Volvo and some would say Cadillac at the moment. Not having a presence in all large market, a full line or consideration from a large proportion of Luxury buyers means that you’re not there yet. That applies to Cadillac. Still a lot of hard work left to get there.
I believe the introduction of the CT6 has had an impact on CTS sales. For not a lot more money you can get the newest thing in the showroom. Shoppers in this range can probably afford either.
i agree. for not a lot more money you get a bigger car with a more user friendly interior and the newest gadgets. the CTS is not a bad car in anyway but, id prefer the Ct6 if i had the money lol
i have yet to see one commercial for the CTS that expresses how light and track focused it is yet how luxurious and comfy it can be. its a beautiful looking car, sales aren’t terrible i guess but Marketing is doing almost nothing to push any car except the CT6.