Sales of GM’s premium vehicle brand, Buick, decreased in the United States and increased in Canada in August 2016.
Buick Sales – August 2016 – United States
In the U.S., Buick sales decreased 2.71 percent to 21,678 units.
August 2016 retail sales were down 12.4 percent, or 2,428 units, year-over-year to 17,124 units, representing 79 percent of total Buick sales for August 2016. That compares to 19,552 retail sales in August 2015, which represented 87.8 percent of total Buick sales.
Fleet sales were up 66.9 percent, or 1,825 units, year-over-year to 4,554 units, representing 21 percent of total Buick sales for the month. That compares to 2,729 fleet sales in August 2015, which represented 12.2 percent of total Buick sales.
Despite GM’s continued focus on more profitable retail sales, the jump in Buick fleet sales was not enough to carry overall Buick sales volume into the green for August.
Buick Sales Summary - August 2016 - USA
Sales | Sales Mix | ||||||
---|---|---|---|---|---|---|---|
Total | 21,678 | 22,281 | -2.7% | -603 | 100.0% | 100.0% | 0% |
Sale Type | August 2016 | August 2015 | August 2016 / August 2015 | August 2016 - August 2015 | August 2016 | August 2015 | August 2016 - August 2015 |
Retail | 17,124 | 19,552 | -12.4% | -2428 | 79.0% | 87.8% | -8.7% |
Fleet | 4,554 | 2,729 | +66.9% | +1825 | 21.0% | 12.2% | +8.7% |
Individual model sales performance was as follows:
- Buick Cascada sales totaled 622 units
- Buick Enclave sales decreased 29.26 percent to 5,227 units
- Buick Encore sales decreased 7.05 percent to 5,843 units
- Buick Envision sales totaled 1,531 units
- Buick LaCrosse sales decreased 64.55 percent to 1,598 units
- Buick Regal sales increased 52.07 percent to 2,205 units
- Buick Verano sales increased 75.68 percent to 4,652 units
Sales Results - August 2016 - USA - Buick
MODEL | AUG 2016 / AUG 2015 | AUGUST 2016 | AUGUST 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
---|---|---|---|---|---|---|
CASCADA | * | 622 | * | * | 5,326 | * |
ENCLAVE | -29.26% | 5,227 | 7,389 | -12.66% | 36,730 | 42,053 |
ENCORE | -7.05% | 5,843 | 6,286 | +12.66% | 49,187 | 43,661 |
ENVISION | * | 1,531 | * | * | 4,478 | * |
LACROSSE | -64.55% | 1,598 | 4,508 | -37.49% | 17,920 | 28,669 |
REGAL | +52.07% | 2,205 | 1,450 | +11.21% | 13,765 | 12,378 |
VERANO | +75.68% | 4,652 | 2,648 | -5.24% | 21,439 | 22,625 |
BUICK TOTAL | -2.71% | 21,678 | 22,281 | -0.36% | 148,845 | 149,386 |
Buick Sales – August 2016 – Canada
In Canada, Buick sales increased 27.45 percent to 1,667 units. Individual model sales performance was as follows:
- Buick Enclave sales decreased 28.63 percent to 162 units
- Buick Encore sales increased 22.17 percent to 496 units
- Buick Envision sales totaled 142 units
- Buick LaCrosse sales decreased 84.21 percent to 24 units
- Buick Regal sales increased 300 percent to 136 units
- Buick Verano sales increased 44.58 percent to 707 units
Sales Results - August 2016 - Canada - Buick
MODEL | AUG 2016 / AUG 2015 | AUGUST 2016 | AUGUST 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
---|---|---|---|---|---|---|
ENCLAVE | -28.63% | 162 | 227 | -3.90% | 2,240 | 2,331 |
ENCORE | +22.17% | 496 | 406 | +10.27% | 3,523 | 3,195 |
ENVISION | * | 142 | * | * | 278 | * |
LACROSSE | -84.21% | 24 | 152 | -20.41% | 542 | 681 |
REGAL | +300.00% | 136 | 34 | -2.50% | 624 | 640 |
VERANO | +44.58% | 707 | 489 | +30.67% | 5,211 | 3,988 |
BUICK TOTAL | +27.45% | 1,667 | 1,308 | +14.61% | 12,418 | 10,835 |
About The Numbers
- There were 26 selling days in August 2016 and 26 selling days in August 2015
Further Reading
- Buick news
- August 2016 GM U.S. sales results
- August 2016 Chevrolet sales results
- August 2016 Cadillac sales results
- August 2016 GMC sales results
- August 2016 GM Canada sales results
- August 2016 GM China sales results
- Global Cadillac July 2016 sales results
Comments
I’m surprised that the Verano’s sales increased.
Unloading?
Deals? Or fleet sales?
Buick has an aging line up that needs dumping. I’m glad that GM invested the resources and didn’t pull a Fiat Sergio but too much unwanted Buick inventory litters lots.
August sales are usually down because of new model change overs and for some models it can be limited product .
Consumers are much more savvy than before . They can just jump on the internet to see if the model they are thinking of buying is coming out in the fall with a refresh or a completely new model . You can see that in some of Buick’s decreases .
Buick must be happy that their small cars are selling in this market . June sales were down , July’s were up and August down slightly and July was over 10% so coming off a record 2015 Buick is on track to have a good year . To continue keeping the lights on they have to continue to revamp the portfolio , a halo car would do wonders for them .