Bob Lutz is a long-standing figure in the automotive industry. He’s held top executive positions at each of Detroit’s major automakers, and recently he opened up about what it was like working at each of them.
Lutz was the featured guest on the most recent Miked Up podcast by The Detroit Free News, where he spends the near majority of his time discussing what it was like to be inside the walls of Chrysler, Ford and General Motors.
Of course, it’s the GM stuff we’re interested in here, and Lutz had plenty to say. Specifically, he stated GM had the awful mentality of building cars that were “good enough” for customers. Instead, Lutz worked to weed out the procedures used to create vehicles and opened the company to more creative aspects once again.
He exemplifies the last-generation Pontiac Grand Prix, which he states received $4,000 worth of incentives the day after hitting dealership lots. This, according to Lutz, was due to a tarnished reputation and the “good enough” mentality by GM.
It’s easy to see where the fruits of his labor ended up, specifically in the Monaro turned GTO, Solstice/Sky twins and more. Listen to the entire episode at the link up above.