Since the Cadillac Escala concept’s reveal, we’ve been hit with many mixed emotions over the future of Cadillac’s design language. But, if you’ve been under a rock since Thursday evening, we have the entire reveal for your viewing pleasure up above.
Rather than talking about just the car, Cadillac speaks of the design brief leading to the show car today. The Escala was envisioned as a Cadillac chauffeur vehicle that one should want to drive themselves. The evolution of the Cadillac design language trades a wedge shape for more of a sweeping hatchback in the rear but keeps the traditional taillamps we’ve known for decades, despite a new twist.
We don’t know Cadillac’s full intentions for the Escala itself, but Cadillac President Johan de Nysschen does state the concept’s influences will make their way to each and every new product launched by Cadillac in the years to come. Have a look at the reveal for yourself right up above.
Comments
Well, no applause, not even a slow clap upon initial reveal.
And … ‘to take The brand back to where it wants to be’?
Moving back? Moving forward? A ‘sinister’ representation? Confusing.
So, with all the money and patience, the non-inherited, first new, clean slate Cadillac is … Not a game changer? Looks like an A8, kind of … I dunno – besides all the dealership issues they have, this feels like the kind of first-round draft choice announcement that elicits some cheers, some boos, and a lot of murmuring.
Let’s hope it gets better from here.
If you knew the people that go to pebble beach you would know their to snobby to clap, wether it’s good or bad. Half the people that go there are not car people anyway they just go there for social reasons.
Another nice model they never built
Well first this is Pebble Beach and they do not cheer like the Detroit Auto show.
Second this is only a show car not a production car. Hit hints at some things we will see and something’s that will never be. The reaction to things on this car will help give Cadillac direction on future products.
Some where along the way some folks started getting the idea that all concept cars are production cars. For a while they would take a production car and customize it for a show car or they would take a vehicle like the SSR and make it production with some major quirks because it was a show car.
What we need to take from this car is some styling elements and the fact the technology inside will be found in later models that are production cars.
This car is much like the Harley Earl X and Y models that while not production they predicts elements of the future.
Ugly
The horizontal lights look like they took them from the Chevy Camaro
If ‘Dare Greatly’ is dedicated to “people who move the world forward,’
was that just a slip by Johan to say this vehicle ‘moves the brand back to where it wants to be?’
And that tepid non-respnose upon the reveal – c’mon, if you can’t get some champagned-up Carmel-types to show some appreciation, at least pepper the audience with people who will applaud. And/or some music. That reveal was deadly.