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Chevrolet U.S. Sales Fall 5.28 Percent To 178,820 Units In July 2016

Sales of GM’s mainstream vehicle brand, Chevrolet, decreased in the United States and in Canada in July 2016.

Chevrolet Sales – July 2016 – United States

In the U.S., Chevrolet sales decreased 5.28 percent to 178,820 units.

July 2016 retail sales were up 3 percent, or 4,463 units, year-over-year to 154,305 units, representing 86.3 percent of total Chevy sales for July 2016. That compares to 149,842 retail sales in July 2015, which was 79.4 percent of total Chevrolet sales. GM’s continued focus on profitable retail sales enabled Chevrolet to gain 0.4 percentage points in retail market share in July.

Fleet sales were down 37.1 percent, or 14,433 units, year-over-year to 24,515 units, representing 13.7 percent of total Chevrolet sales for the month. That compares to 38,948 fleet sales in July 2015, which represented 20.6 percent of total Chevrolet sales.

Chevrolet Sales Summary - July 2016 - USA

SalesSales Mix
Total178,820188,790-5.3%-9970100.0%100.0%0%
Sale TypeJuly 2016July 2015July 2016 / July 2015July 2016 - July 2015July 2016July 2015July 2016 - July 2015
Retail154,305149,842+3%+446386.3%79.4%+6.9%
Fleet24,51538,948-37.1%-1443313.7%20.6%-6.9%

Individual model sales performance was as follows:

Sales Results - July 2016 - USA - Chevrolet

MODELJUL 2016 / JUL 2015JULY 2016JULY 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
CAMARO-26.09% 5,5207,469-15.40%42,354 50,062
CAPRICE-58.57% 58140-42.21%545 943
CITY EXPRESS-70.42% 2971,004-3.65%5,095 5,288
COLORADO+27.55% 9,1957,209+23.86%60,422 48,784
CORVETTE-22.73% 2,1592,794-20.25%16,827 21,101
CRUZE-35.69% 13,72321,339-32.71%100,454 149,277
EQUINOX+1.26% 21,88221,609-14.40%143,202 167,294
EXPRESS-8.32% 4,8805,323+16.89%37,429 32,020
IMPALA-38.14% 5,0458,156-7.24%61,435 66,227
MALIBU-26.23% 11,82016,022+17.42%132,145 112,542
SILVERADO-4.02% 54,11656,380-1.33%327,768 332,202
SONIC-5.06% 4,8445,102-21.25%33,136 42,078
SPARK+28.66% 4,2293,287-0.78%22,520 22,696
SS+62.31% 521321+15.04%2,134 1,855
SUBURBAN+17.31% 5,0554,309+0.99%27,970 27,695
TAHOE+1.62% 8,4318,297+2.51%51,652 50,388
TRAVERSE+20.38% 15,17312,604-5.71%69,805 74,034
TRAX+54.90% 9,4666,111+24.82%38,601 30,926
VOLT+83.24% 2,4061,313+76.12%12,214 6,935
CHEVROLET TOTAL-5.28% 178,820188,790-4.56%1,185,710 1,242,409

Chevrolet Sales – July 2016 – Canada

In Canada, Chevrolet sales decreased 4.1 percent to 12,468 units:

Sales Results - July 2016 - Canada - Chevrolet

MODELJUL 2016 / JUL 2015JULY 2016JULY 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
CAMARO+26.86% 307242-11.27%1,780 2,006
CITY EXPRESS-41.82% 64110+1.32%460 454
COLORADO+12.98% 531470+7.98%3,354 3,106
CORVETTE-6.92% 148159-16.79%1,085 1,304
CRUZE-18.22% 2,4372,980-26.40%13,805 18,756
EQUINOX-11.59% 1,2661,432-3.54%10,748 11,142
EXPRESS+16.36% 313269+29.47%2,091 1,615
IMPALA+1.85% 110108+14.80%1,753 1,527
MALIBU+64.02% 579353+19.90%6,996 5,835
ORLANDO-100.00% 01-93.33%2 30
SILVERADO-7.14% 4,0704,383+2.56%26,722 26,056
SONIC-56.49% 201462-19.65%3,043 3,787
SPARK+6.20% 411387+66.94%1,858 1,113
SUBURBAN+82.26% 11362+97.55%1,128 571
TAHOE-21.15% 164208+19.18%1,572 1,319
TRAVERSE+23.31% 656532+18.27%2,577 2,179
TRAX+2.89% 713693+30.32%5,210 3,998
VOLT+156.67% 385150+191.65%1,677 575
CHEVROLET TOTAL-4.10% 12,46813,001+0.57%85,861 85,374

About The Numbers

  • There were 26 selling days in July 2016 and 25 selling days in July 2015

Further Reading

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Comments

  1. Malibu should be off to a stronger start. I wonder how long it took for Fusion to gain traction? I’m in NYC and only see Malibus on the highway.
    For some reason GM vehicles are late bloomers. Terrain is a great example.

    Reply
    1. The Malibu and Cruze are the ones most impacted by the drive to reduce fleet sales, so that’s the reason sales are down… though we don’t have exact figures of this.

      Reply
      1. I’m not sure that’s the only reason. I’m still not feeling the styling on the new Cruze. And although I think the rear 3/4’s of the Malibu is gorgeous (very Audi), the front end is a mess. When Ford decided to take the Fusion to new heights a few years back, they went all out and it paid. The front end while obviously lifted from Aston Martin, is gorgeous and the rest of the car very sleek yet sporty. Chevrolet needs to fix the front end. Ford also has AWD in their cars, Chevrolet has nada… I wouldn’t even consider a sedan without AWD because of the snow and ice covered roads we have half the year. Surely there are many others. Another thing is interior trims. With Ford you can get a Titanium Fusion. Very high end… Chevrolet (Ford’s direct competitor) has again, nada. The renamed LTZ (now Premier) is nowhere near as nice and add to it, only available in 1 color when I looked at our dealer. One that’s not all that great looking either. It suffers from the same problem as the High Country trim in the trucks with just one color to get. Not everyone likes brown in their high end trim.

        Chevrolet really needs to get with the program and for once go all out. You can get nicer trimmed out Kia’s now than you can Chevrolet’s. They are really shooting themselves in the foot in many areas, on many trims, with many options, and with nearly all of their models. Ford has been going all out for a solid 10-15 years and it’s paying off huge. Chevrolet also needs to fix their designs of both cars and trucks (though the Colorado looks good). Go back to clean lines, classy and sophisticated yet sporty looking. That’s what made their 55-72 designs so timeless and created their loyal following. Their Silverado just isn’t an attractive truck, their Tahoe has an odd front end and their cars just aren’t home run designs aside from the Corvette.. And I still think the Avista should have been the new Camaro. It’s really hard being a Chevrolet guy these days.

        Reply
  2. Mr. Sweeney is probably not entirely happy with the current state of affairs.
    The big un’s are suffering (Silverado, Cruze, Equinox).
    But Colorado, the Volt, and a few others are dong well.

    Kind of a weird, unpredictable year for lots of brands.

    Reply
  3. It will take a full year to clear these lower numbers while taking out the fleet. They are comparing sales with fleet last year and sales this year with no fleet so it will be lower most of the rest of the year till they get 12 month in.

    Numbers like this need to be taken in full context as they can be misleading too.

    Things like fleet sales will change the number lower for a full year. Numbers like the Suburban list 113 vs 62 but yet it comes as a increase of 82% even with only a hand full more sold. One sale to a company or a large export sale here could mark such an increase.

    We also do not see just the private sales from last year to this year nor what kind of money they made per unit.

    At the end of the year the total volume will be off because of fleets but profits and private sales will show a increase.

    With the auto market expected to be no growth or low growth the profit per unit and increase in private sales will be important moving forward.

    Now when they clear out the fleet sales we should see better numbers with still keeping an eye on profits.

    Reply

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