Chevrolet U.S. Sales Fall 5.28 Percent To 178,820 Units In July 2016
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Sales of GM’s mainstream vehicle brand, Chevrolet, decreased in the United States and in Canada in July 2016.
Chevrolet Sales – July 2016 – United States
In the U.S., Chevrolet sales decreased 5.28 percent to 178,820 units.
July 2016 retail sales were up 3 percent, or 4,463 units, year-over-year to 154,305 units, representing 86.3 percent of total Chevy sales for July 2016. That compares to 149,842 retail sales in July 2015, which was 79.4 percent of total Chevrolet sales. GM’s continued focus on profitable retail sales enabled Chevrolet to gain 0.4 percentage points in retail market share in July.
Fleet sales were down 37.1 percent, or 14,433 units, year-over-year to 24,515 units, representing 13.7 percent of total Chevrolet sales for the month. That compares to 38,948 fleet sales in July 2015, which represented 20.6 percent of total Chevrolet sales.
Chevrolet Sales Summary - July 2016 - USA
| Sales | Sales Mix | ||||||
|---|---|---|---|---|---|---|---|
| Total | 178,820 | 188,790 | -5.3% | -9970 | 100.0% | 100.0% | 0% |
| Sale Type | July 2016 | July 2015 | July 2016 / July 2015 | July 2016 - July 2015 | July 2016 | July 2015 | July 2016 - July 2015 |
| Retail | 154,305 | 149,842 | +3% | +4463 | 86.3% | 79.4% | +6.9% |
| Fleet | 24,515 | 38,948 | -37.1% | -14433 | 13.7% | 20.6% | -6.9% |
Individual model sales performance was as follows:
- Chevrolet Camaro sales decreased 26.09 percent to 5,520 units
- Chevrolet Caprice sales decreased 58.57 percent to 58 units
- Chevrolet City Express sales decreased 70.42 percent to 297 units
- Chevrolet Colorado sales increased 27.55 percent to 9,195 units
- Chevrolet Corvette sales decreased 22.73 percent to 2,159 units
- Chevrolet Cruze sales decreased 35.69 percent to 13,723 units
- Chevrolet Equinox sales increased 1.26 percent to 21,882 units, its best July ever
- Chevrolet Express sales decreased 8.32 percent to 4,880 units
- Chevrolet Impala sales decreased 38.14 percent to 5,045 units
- Chevrolet Malibu sales decreased 26.23 percent to 11,820 units
- Chevrolet SS sales increased 62.31 percent to 521 units
- Chevrolet Silverado sales decreased 4.02 percent to 54,116 units
- Light-duty crew cab Silverado sales were the best ever for a July and best ever for year-to-date
- Chevrolet Sonic sales decreased 5.06 percent to 4,844 units
- Chevrolet Spark sales increased 28.66 percent to 4,229 units, its best July ever
- The Chevrolet Suburban and Tahoe had their best July since 2007:
- Chevrolet Suburban sales increased 17.31 percent to 5,055 units
- Chevrolet Tahoe sales increased 1.62 percent to 8,431 units
- Chevrolet Traverse sales increased 20.38 percent to 15,173 units, its best month ever
- Chevrolet Trax sales increased 54.9 percent to 9,466 units, its best month ever
- Chevrolet Volt sales increased 83.24 percent to 2,406 units, its best July ever
Sales Results - July 2016 - USA - Chevrolet
| MODEL | JUL 2016 / JUL 2015 | JULY 2016 | JULY 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| CAMARO | -26.09% | 5,520 | 7,469 | -15.40% | 42,354 | 50,062 |
| CAPRICE | -58.57% | 58 | 140 | -42.21% | 545 | 943 |
| CITY EXPRESS | -70.42% | 297 | 1,004 | -3.65% | 5,095 | 5,288 |
| COLORADO | +27.55% | 9,195 | 7,209 | +23.86% | 60,422 | 48,784 |
| CORVETTE | -22.73% | 2,159 | 2,794 | -20.25% | 16,827 | 21,101 |
| CRUZE | -35.69% | 13,723 | 21,339 | -32.71% | 100,454 | 149,277 |
| EQUINOX | +1.26% | 21,882 | 21,609 | -14.40% | 143,202 | 167,294 |
| EXPRESS | -8.32% | 4,880 | 5,323 | +16.89% | 37,429 | 32,020 |
| IMPALA | -38.14% | 5,045 | 8,156 | -7.24% | 61,435 | 66,227 |
| MALIBU | -26.23% | 11,820 | 16,022 | +17.42% | 132,145 | 112,542 |
| SILVERADO | -4.02% | 54,116 | 56,380 | -1.33% | 327,768 | 332,202 |
| SONIC | -5.06% | 4,844 | 5,102 | -21.25% | 33,136 | 42,078 |
| SPARK | +28.66% | 4,229 | 3,287 | -0.78% | 22,520 | 22,696 |
| SS | +62.31% | 521 | 321 | +15.04% | 2,134 | 1,855 |
| SUBURBAN | +17.31% | 5,055 | 4,309 | +0.99% | 27,970 | 27,695 |
| TAHOE | +1.62% | 8,431 | 8,297 | +2.51% | 51,652 | 50,388 |
| TRAVERSE | +20.38% | 15,173 | 12,604 | -5.71% | 69,805 | 74,034 |
| TRAX | +54.90% | 9,466 | 6,111 | +24.82% | 38,601 | 30,926 |
| VOLT | +83.24% | 2,406 | 1,313 | +76.12% | 12,214 | 6,935 |
| CHEVROLET TOTAL | -5.28% | 178,820 | 188,790 | -4.56% | 1,185,710 | 1,242,409 |
Chevrolet Sales – July 2016 – Canada
In Canada, Chevrolet sales decreased 4.1 percent to 12,468 units:
- Chevrolet Camaro sales increased 26.86 percent to 307 units
- Chevrolet City Express sales decreased 41.82 percent to 64 units
- Chevrolet Colorado sales increased 12.98 percent to 531 units
- Chevrolet Corvette sales decreased 6.92 percent to 148 units
- Chevrolet Cruze sales decreased 18.22 percent to 2,437 units
- Chevrolet Equinox sales decreased 11.59 percent to 1,266 units
- Chevrolet Express sales increased 16.36 percent to 313 units
- Chevrolet Impala sales increased 1.85 percent to 110 units
- Chevrolet Malibu sales increased 64.02 percent to 579 units
- Chevrolet Orlando sales decreased 100 percent to 0 units
- Chevrolet Silverado sales decreased 7.14 percent to 4,070 units
- Chevrolet Sonic sales decreased 56.49 percent to 201 units
- Chevrolet Spark sales increased 6.2 percent to 411 units
- Chevrolet Suburban sales increased 82.26 percent to 113 units
- Chevrolet Tahoe sales decreased 21.15 percent to 164 units
- Chevrolet Traverse sales increased 23.31 percent to 656 units
- Chevrolet Trax sales increased 2.89 percent to 713 units
- Chevrolet Volt sales increased 156.67 percent to 385 units
Sales Results - July 2016 - Canada - Chevrolet
| MODEL | JUL 2016 / JUL 2015 | JULY 2016 | JULY 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| CAMARO | +26.86% | 307 | 242 | -11.27% | 1,780 | 2,006 |
| CITY EXPRESS | -41.82% | 64 | 110 | +1.32% | 460 | 454 |
| COLORADO | +12.98% | 531 | 470 | +7.98% | 3,354 | 3,106 |
| CORVETTE | -6.92% | 148 | 159 | -16.79% | 1,085 | 1,304 |
| CRUZE | -18.22% | 2,437 | 2,980 | -26.40% | 13,805 | 18,756 |
| EQUINOX | -11.59% | 1,266 | 1,432 | -3.54% | 10,748 | 11,142 |
| EXPRESS | +16.36% | 313 | 269 | +29.47% | 2,091 | 1,615 |
| IMPALA | +1.85% | 110 | 108 | +14.80% | 1,753 | 1,527 |
| MALIBU | +64.02% | 579 | 353 | +19.90% | 6,996 | 5,835 |
| ORLANDO | -100.00% | 0 | 1 | -93.33% | 2 | 30 |
| SILVERADO | -7.14% | 4,070 | 4,383 | +2.56% | 26,722 | 26,056 |
| SONIC | -56.49% | 201 | 462 | -19.65% | 3,043 | 3,787 |
| SPARK | +6.20% | 411 | 387 | +66.94% | 1,858 | 1,113 |
| SUBURBAN | +82.26% | 113 | 62 | +97.55% | 1,128 | 571 |
| TAHOE | -21.15% | 164 | 208 | +19.18% | 1,572 | 1,319 |
| TRAVERSE | +23.31% | 656 | 532 | +18.27% | 2,577 | 2,179 |
| TRAX | +2.89% | 713 | 693 | +30.32% | 5,210 | 3,998 |
| VOLT | +156.67% | 385 | 150 | +191.65% | 1,677 | 575 |
| CHEVROLET TOTAL | -4.10% | 12,468 | 13,001 | +0.57% | 85,861 | 85,374 |
About The Numbers
- There were 26 selling days in July 2016 and 25 selling days in July 2015
Further Reading
- Chevrolet news
- July 2016 GM U.S. sales results
- July 2016 GMC sales results
- July 2016 Buick sales results
- July 2016 Cadillac sales results
- July 2016 GM Canada sales results
- July 2016 GM China sales results
- Global Cadillac July 2016 sales results
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Malibu should be off to a stronger start. I wonder how long it took for Fusion to gain traction? I’m in NYC and only see Malibus on the highway.
For some reason GM vehicles are late bloomers. Terrain is a great example.
The Malibu and Cruze are the ones most impacted by the drive to reduce fleet sales, so that’s the reason sales are down… though we don’t have exact figures of this.
I’m not sure that’s the only reason. I’m still not feeling the styling on the new Cruze. And although I think the rear 3/4’s of the Malibu is gorgeous (very Audi), the front end is a mess. When Ford decided to take the Fusion to new heights a few years back, they went all out and it paid. The front end while obviously lifted from Aston Martin, is gorgeous and the rest of the car very sleek yet sporty. Chevrolet needs to fix the front end. Ford also has AWD in their cars, Chevrolet has nada… I wouldn’t even consider a sedan without AWD because of the snow and ice covered roads we have half the year. Surely there are many others. Another thing is interior trims. With Ford you can get a Titanium Fusion. Very high end… Chevrolet (Ford’s direct competitor) has again, nada. The renamed LTZ (now Premier) is nowhere near as nice and add to it, only available in 1 color when I looked at our dealer. One that’s not all that great looking either. It suffers from the same problem as the High Country trim in the trucks with just one color to get. Not everyone likes brown in their high end trim.
Chevrolet really needs to get with the program and for once go all out. You can get nicer trimmed out Kia’s now than you can Chevrolet’s. They are really shooting themselves in the foot in many areas, on many trims, with many options, and with nearly all of their models. Ford has been going all out for a solid 10-15 years and it’s paying off huge. Chevrolet also needs to fix their designs of both cars and trucks (though the Colorado looks good). Go back to clean lines, classy and sophisticated yet sporty looking. That’s what made their 55-72 designs so timeless and created their loyal following. Their Silverado just isn’t an attractive truck, their Tahoe has an odd front end and their cars just aren’t home run designs aside from the Corvette.. And I still think the Avista should have been the new Camaro. It’s really hard being a Chevrolet guy these days.
Mr. Sweeney is probably not entirely happy with the current state of affairs.
The big un’s are suffering (Silverado, Cruze, Equinox).
But Colorado, the Volt, and a few others are dong well.
Kind of a weird, unpredictable year for lots of brands.
It will take a full year to clear these lower numbers while taking out the fleet. They are comparing sales with fleet last year and sales this year with no fleet so it will be lower most of the rest of the year till they get 12 month in.
Numbers like this need to be taken in full context as they can be misleading too.
Things like fleet sales will change the number lower for a full year. Numbers like the Suburban list 113 vs 62 but yet it comes as a increase of 82% even with only a hand full more sold. One sale to a company or a large export sale here could mark such an increase.
We also do not see just the private sales from last year to this year nor what kind of money they made per unit.
At the end of the year the total volume will be off because of fleets but profits and private sales will show a increase.
With the auto market expected to be no growth or low growth the profit per unit and increase in private sales will be important moving forward.
Now when they clear out the fleet sales we should see better numbers with still keeping an eye on profits.