Cadillac Facing Slowed Investment, Some Future Products May Be Cut
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Despite Cadillac’s splash at the 2016 Pebble Beach Concours d’Elegance with its Escala concept vehicle, it may not be the signifier we desperately want it to be: an inbound flagship sedan.
According to a recent report by The Detroit Bureau, Cadillac is facing minor investment setbacks by parent General Motors. The brand is reportedly being squeezed to bring forth a leaner portfolio than once imagined by President Johan de Nyscchen, per sources close to the brand’s product planning. That includes the off again, on again flagship sedan referred to as the Cadillac CT8.
de Nysschen wouldn’t comment on specifics during the Escala concept’s reveal, but he did state the twin-turbo V8 engine may be pushed back until the next-generation Cadillac CT6. That could peg the engine to debut sometime in 2023.
While crossovers and SUVs will remain on the table, the cuts to product planning will be on the passenger cars side of things, per the insiders. That means a flagship sedan and “a broader and more tempting portfolio” to take on European rivals is looking dim at current.
“There is a tremendous amount of pressure to get volumes up” before more money is invested in new product said analyst Joe Phillippi, of AutoTrends Consulting.
It’s not to say GM is finished investing in Cadillac, but it is not doing so as extensively when de Nysschen was first brought on board. At that time, $12 billion was earmarked for Cadillac’s global expansion.
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Running to New York won’t allow spending money when the return isn’t there. It is about time sanity returns to running Cadillac like any profit making business.
And like any profit-making business that has great potential and has been neglected for the latter part of the last century, big, bold investments are necessary. Chicken or the egg scenario all over again.
But really, by your comment, it seems that you believe Cadillac is not being run “like any profit making business”. Could you expand on that opinion?
I agree with him that the NY move seems like a waste of money and out-of-touch.
Look at Shinola for a perfect example of using Detroit’s amazing history to sell a luxury product.
Mmm, you might want to investigate Shinola’s D-town authenticity. Plenty of stories like this:
“The Real History of America’s Most Authentic Fake Brand
A mogul from Texas is using the country’s least aspirational city as the backdrop for his next global lifestyle company–a $225 million experiment in manufactured authenticity.” That’s from inc.com. The FTC has dialed them back, and there are more stories (NY Times, Freep, etc.).
That said, they have created a lot of jobs, and revitalized a deserted GM structure.
Martin this is more about internal politics than it is anything else.
There are two factions inside GM one that is progressive and willing to let Cadillac go and then the board that wants to only watch the bottom line and wants more volume SUV and CUV models.
Mark Ruess has had things going well but again has been over ruled by his bosses.
Ford has had the same fight with Lincoln as some wanted to kill the brand and some wanted to save the brand.
At GM the argument is do you want a world class car or a Lexus fighter.
It matters little where you base them cost wise anymore. If you want to attract better talented engineers and designers you had better locate better than Detroit.
NY was more about attracting better people to work for them and to give them some space. Evidently the space was not far enough.
This is what is going to happen in this pissing match. the flagship will be delayed. They will fast track the SUB and CUV models to increase the volumes and then go back to the car lines and build them.
Cadillac is making money but the board is wanting more and volume is the only way to do it. The only way you can grow this segment is with CUV and SUV models right now.
This is about maximizing profits more than anything else.
As for Detroit. If you are a top designer and engineer look where the other brands are located and would you pick Detroit?
The fact is with modern technology it is not difficult to locate office staff and engineers anywhere anymore. Modern technology makes it easy to move people as you just need a room and a lot of electric outlets anymore.
Scott something everyone needs to understand is GM is not the play toy of Mark and JDN. The stockholders (represented by the board) own the business and they establish all the rules and in typical American gratification requirements the stockholders want higher profits that juice stock valuations and they want it now! Sadder reality when high portion of stock is owned by professional investors.
Sadly one of the biggest “faults” of American business is the need for immediate gratification , Almost all incentive programs are concerned with the near term and top management strives to hit those thresholds to maximize their incentive payouts this year!
Even with the downside of immediate gratification most businesses do have 5-10 year plans and I’m guessing GMs board was not happy what they saw in Cadillacs plans!
Speaking of CUVs, I’ve got a bad feeling that now, more than ever, we can expect more FWD re-bodied Chevrolets and Buicks to make their way into Cadillac’s portfolio than we anticipated.
Made in China, of course.
Totally ridiculous expenditures like the overhead of being in NY, dangling vehicles over Manhattan and the notion that selling 1500-2000 cars a month in a particular model is fine.
Too many other places in GM where stockholders interests can be addressed.
If Cadillac has such a promising future why doesn’t GM spin it off as a separate legal entity and let it fend for itself! For starters, would have major issue getting banks to advance the $12 billion!
Cadillac may well spin off down the road but first GM has to get it strong enough to fend for itself.
After years of neglecting the brand the $12B is gravely needed to keep it relevant and move it forward.
I’m fine with having just three sedans at the moment. So long as GM doesn’t follow FCA and axe all their sedans I will be happy. What Cadillac needs to do is launch more crossovers not sedans. They need to act fast too before the next recession hits and gas goes up. However while they need to go fast that doesn’t mean they should just rebrand Chevy or Buick crossovers(like making a Cadillac trax/ encore. This move seems right because the should perfect what they have first. Porsche, BMW , ford and other companies all grew because the stuck with one or a few models.
Maybe Porche grew because of only a few models but not BMW or Ford.
BMW has a model in all the luxury segments it can reasonably make a case to be in. In a year or two it will introduce a pick up model to compete with the Mercedes (Nissan) pick up truck it is introducing in Europe soon.
Ford is no different than Chevrolet in the number of models it has. Hardly limited.
I’m not talking about modern BMW and ford. Ford sold the model t for 25 years with no other models and continued that idea with the model A and then model B until 1934 they only sold one nameplate. BMW in the 30s sold a few cars. After ww2 the were limited to motorcycles and when the started their U.S. In the late 60s and 70s focused on the 2002 and then the 320i
I concur! But what’s to stop them from simply going ahead and rebadging CUVs from Chevy, GMC and Buick? If they’re going to make an exclusive CUV, then they’ve got to go beyond the plethora of corporate versions already on the market and produce one that speaks to what Cadillac is: a luxury brand!! Not just a premium brand like Buick or Hyundai, but a luxury brand! With an exclusive, luxury design, powertrain and above all, interior!!! Look at the new Jaguar F-Pace! That’s a grocery-getter I’d love to be seen in! Since today’s Cadillac’s emphasize sporty driving, we should expect to see some lightweight, dynamic Alpha/Omega-based CUV’s to come! Not just another nice FWD-based Chevy with a shiny grille, tacky LED front fascia lights and a semi-luxurious interior! The XT5 is enough! Let that be the only FWD Cadillac to come over the next 3-5 years!
I’ll tell you want needs overhauled, the entire GM managment structure starting with Mary Barra and working its way down. I know she has a ton of fans on here and i will gladly take the heat but I am not of fan of her, actually really never have been. I liked a few things she did like fending off the FCA merge and helping GM through the ignition crieses. But thats it. I don’t feel she is the future for GM.
As far as this Cadillac on and off drama.. I blame her almost directly.. She hired a guy that had nothing but European blood running through his veins which is not a bad thing and I liked most of what he has proposed for Cadillac. So she gives him the power to do what he wanted with Cadillac. Some good ideas like filling out the lineup with more vehicles and bringing forth a real flagship, now her and GM take most of this power away and leave him with crumbs to work with. Bottom line is this.. If GM is not willing to give Cadillac what its wants in terms of getting the product portfolio filled out, then count Cadillac out and place them right next to Lincoln( which actually seems to be getting its act together much better then Cadillac).
If Barra and her Board of Bystanders can’t get in tune with getting Cadillac going, then this will be the Cadillac of the 90s and early 2000s and in that case was it worth sacrificing and alienating all of its loyal buyers and dealer’s with thier message of raising the bar and Dare greatly? No, all that has suffered is Cadillacs low sales do to higher pricing and further eroding its name of a car make that cannot seem to get its identity under control. Rant done!
This is a chicken vs egg situation. Without adequate investment they will not have the products necessary to drive volume increases and without volume increase it is hard to justify the increased investment.
Agreed totally. With that being said the whole portfolio of GM has been investment starved for quite awhile!
However I just don’t understand the position of neglecting their cash cows– pickups and full-sized SUVs! These areas must be protected and the only way that can occur is with reliable quality products that are best in class–not the current situation in my opinion–examples average or poor reliability/quality, little use of advanced materials yea such as aluminum, no IRS, and old drive trains specifically transmissions.
I said a move to NY was nothing more than appeasing folks who did not want to live in Detroit. The nonsense of being away from GM would allow creative freedom; and nonsense it is–headquarters is funding the bill regardless where Cadillac is located and if investments do not make sense, they shouldn’t be funded.
If management didn’t want to attempt to turn Cadillac around in Detroit, someone else should’ve been hired!
A little confused if you are talking about all GM divisions needing investment or are you still talking more about Cadillac?
I do not think Cadillac should venture into pick up trucks and more full-sized SUV’s.
The NYC move is a non-starter as the additional costs are negligible when weighed against a $12B investment and only nominally more than operating like a separate company elsewhere.
I will unconfuse you. There are more advantageous places GM should be investing large sums now than Cadillac! First priority should be the full-sized pickups and the full-sized SUVs.
I was responding to Alex’s comment about Cadillac being starved of investment.
So what happens if gas sky rockets back to 4 dollars plus? Did you forget what a mess GM was in with all thier huge SUVs and trucks that no one wanted leading up to and during the great recession.
Everyone has abandoned sedans for CUVs and SUVS. But what happens if gas goes back up? There seems to be alot of curious decision making in Detroit these days and I honestly think its going to backfire.
If that happens , or should say when it does, they will be buying very few twin turbo V8s and supercharged V8s!
One of the reasons to invest in cash cow trucks SUVs to improve fuel mileage to minimize impact on GM.
First – you assume that it is a one or the other proposition. Cadillac full size trucks/SUV’s are not in jeopardy for investment. They are a cash cow and even though full sized SUV numbers are not once what they were they still represent a sizeable profit per unit for GM.
Cadillac has been starved for investment over the last 20yrs or so. GM almost let them die on the vine.
Other manufacturers invest heavily in their luxury division because that is a huge profit centre for them. The margins per unit sold can be 3x as much as conventional brands based on one estimate I heard a while back.
Not saying they shouldn’t invest in Cadillac. Saying they need to protect their current cash cows FIRST rather the potential profit levels of Cadillac.
They need to make their full sized puckups /SUVs undisputed best in class rather than class competitive. Right now they are not! Example is relatively worthless third seat because of lack of IRS, majority of SUVs still saddled with archaic doc speed and the lack of diesels that will be invaluable when gas prices go back up.
Their lack of investment is probably result in FCA entering the full sized suv market. Exactly where they don’t need a competitor!
Cadillac can be no higher than priority two.
Archaic six speeds
8-Speeds transmissions are already available and the 10-Speeds are going to be for the 2018 model year.
I have no issue with the third-row in my Tahoe. If there were more room, it would be great, but it still gets the job done.
Pretty sure this entire article is about how Cadillac is not the highest priority.
Of the GM Divisions, they seem to be the least effective managing their dollars. It seems asinine tops end money moving to New York for a image that few nationwide will notice when purchasing. The change to AlphaNumeric naming was not only confusing, but left no passionate connection like a name did, and even looking at the cost of doing that on a whole piece of pie, it still
Costed money to do so. But while Chevrolets and Buicks make good use of working decent products from the platforms that they have tapped from their worldwide resources, I do not think that Cadillac is getting a great product for what they are spending. A good product, for sure, but looking at them while I was getting ready to buy my next car, I still ready “really nice GM product”. The dynamics of handling and ride are different than the past as well, but so are many other products. Part of the problem is that their other divisions make decent products that are a scale of what Cadillac is. Hard to put it into words, but the closest example when I looked at their line, was looking at Audi as well. The difference between Audi and Volkswagen are leagues apart because VW is just mediocre while the Audi is great. They put the emphasis on the higher priced and higher profit product. BTW, isn’t it ironic that history books show that “Antoine Laumet de La Mothe, sieur de Cadillac” in 1701, led a party of 100 Frenchmen to establish a post called Fort Pontchartrain du Détroit, Why would you move the founder of Detroit to New York?
“The change to AlphaNumeric naming was not only confusing, but left no passionate connection like a name did, and even looking at the cost of doing that on a whole piece of pie, it still Costed money to do so.”
The nomenclature is fine. It fits with Cadillac heritage of NOT having names that mean nothing to anyone younger than 50.
Look back at Cadillac’s history BEFORE the 1950’s and discover that Cadillacs’ series nomenclature predated names.
Furthermore, lets not forget how much easier ‘CT6’ and ‘XT5’ are to translate and market to overseas luxury consumers. There’s also no negative stigma that comes baked into a car not named Deville or Eldorado. Why? Because the consumer isn’t reminded of Cadillac mediocre past when it named it cars.
Also, ‘costed’ isn’t even a f**king word.
The nomenclature is fine. It fits with Cadillac heritage of NOT having names that mean nothing to anyone younger than 50.
Look back at Cadillac’s history BEFORE the 1950’s and discover that Cadillacs’ series nomenclature predated names.
Furthermore, lets not forget how much easier ‘CT6’ and ‘XT5’ are to translate and market to overseas luxury consumers. There’s also no negative stigma that comes baked into a car not named Deville or Eldorado. Why? Because the consumer isn’t reminded of Cadillac mediocre past when it named it cars.
Also, ‘costed’ isn’t even a word.
Overseas luxury markets? You mean China, right? How about answering this one then: Why is it in China, and other markets, that Chevrolet and the majority of automakers ARE able to get away with naming their models, yet Cadillac can’t?
It’s time for GM to put down the BMW and Mercedes playbook and build DISTINCTLY American luxury vehicles and market them accordingly, both here and abroad.
The plan Cadillac has enacted is obviously not working.
Don’t let GM’s wagon circling, butt covering media machine and their failure-prone execs fool you into believing a few new SUVs are going to solve all of Cadillac’s problems the way a shiny new G5 or G3 solved Pontiac’s issues either. They’ll help, but they won’t undo the boneheaded mistakes of Cadillac’s recent past, or right this course to mediocrity the brand is on.
Change is needed. Now. The lineup is badly flawed and marketing is the joke that it is because management has no idea what makes Cadillac Cadillac.
“How about answering this one then: Why is it in China, and other markets, that Chevrolet and the majority of automakers ARE able to get away with naming their models, yet Cadillac can’t?”
Because Cadillac is not like Chevrolet. Luxury products; the entirety of those sold as popular luxury goods, use such logical nomenclatures to distinguish themselves from one another AND to sort their entire range. Simple.
I don’t know why you think this was a problem, or that it was Cadillac that was copying from BMW and Mercedes. Cadillac never had names until the 1950’s, and is only now getting back to it’s ‘distinctly American’ nomenclature it once had. Google Cadillac’s Series nomenclature and realize that it IS in Cadillac’s best interest to NOT use ‘proper names’.
And when I say overseas markets, I mean EVERY country other than the US. That might be a bit hard to grasp that when I say China I would mean China, and that when I say overseas markets I would mean every overseas market excluding the US. That would include China.
Cadillac showed us concepts that everybody aksed them build (Ciel and Elmiraj). At the of day, they’ve just built a bigger and nicer CTS.
The CTS-V is the only car that would me make visit a Cadillac dealer.
The CTS was pretty sweet. But those days are gone now. The image that car had built up went poof when they replaced it.
I want to like Cadillac enough to consider buying one. But I don’t!
Not with Cadillac announcing a “new and improved” gauge cluster for the ATS V and then launching same cluster with some blue Colour added? It just looks so cheap! Why not use the gauges from the CTS V?
I’d rent one for vacation…but wouldn’t buy for the very high prices!
Could not believe you are refusing to buy a Cadillac because of the gauge cluster. Good grief. Sounds like to me, you already made up your mind that you did not intend on buying a Cadillac in the first place.
Believe it! And there are many other people who agree that a “premium luxury sport” vehicle like the ATS V should have a better designed gauge cluster. It’s not supposed to look like it belongs in a cheaper car…like say a Cruze.
The gauge cluster is what one sees in his/her vehicle more than anything else. And for this price bracket its wanting!
You go right ahead and reward GM (or any manufacturer ) for mediocrity. But don’t expect me (and many other discerning potential customers) to.
Definitely a blow to any potential exciting vehicles to hit Cadillac’s showrooms within the next few years! Just as many of us expected: that gorgeous Escala concept was nothing but a tease! A tease of things to come 10-20 YEARS FROM NOW!!!! In the meantime, I expect more “badge-engineered”, leather and wood lined CUV’s with Cadillac emblems on them to line the product floor! Maybe they’ll eck out that Cruze-based sedan after all; since there’ll be no Buick Verano to get in the way of things in that regard! GM’s gotta make a profit out of Cadillac somehow, and what better, and more cost-effective, way to do it than by borrowing from the corporate umbrella of GM?! Perhaps we’ll see some real “Johan de Nysschen-planned” products by 2025, when the competition from Germany, Japan and maybe even Korea will have already evolved and blown pass anything interesting Cadillac will finally put out!
It’s the Styling Stupid!! The structure and performance are in class and great. But when you keep on making weird looking car bodies….
Styling is almost everything. The front ends of the CTS and CT6 look like they were made by John Deere snow plow division. I think that the styling of the XTS, with a little improvement, is the sleeper of the group. Great silhouette.
Get Caddy back to Detroit and out of the Emo’s hands that are building “coffee Shops” in New York and start building good looking exterior classic heritage bodies. GM styling can do sooo much better and we know it. So do they. Also fix the Camaro while they are at it. THe retro styling has run its course. Looks like a cartoon.
No it’s not. It’s the interior comfort. That’s by far the most common complaint I hear about modern Cadillacs like the ATS and CTS.
There is one thing that Cadillac (or investors brand) seems not to understand.
You can not want to make a Flaghsip and sell a lot like a smaller car.
Audi has a lot of prestige and popularity
Mercedes also
BMW also ….
These brands have not gotten their prestige only selling S-Class or 7 Series A8?……..
Audi is financed and sells many A3, A1, A4 of smaller engines and low cost to can manufacture A6 A7 A8 for prestige image
BMW has 1 Series, 3 Series, 4 Series, X1, X3 ….. and so you may have to make money and prestige, Series 7, 8 electric ……
Where are the cars Cadillac have to make money to manufacture the CT8 CT7?
The first step has been good, XT5, now continue to manufacture smaller cars XT4 style; ATS sub; and lower power engines for CTS input ATS equipments.
Cadillac may not want to make a CT6 XT5 and wait 6 months all the money they want to receive.
CT8 future should be the last Cadillac that is manufactured, are before many other small cost and power between 140-180 CV around 28-30K price first they have to sell many units
Little patience, it is a mistake and a step back.
Regards from Spain
Bingo my friend!
The sales of the volume sellers fund the flagship and not the other way around!
I belive the slab-sides and fat rears are getting tired but I belive A&S still has till around 2025 when we will see a Revoltionary design theme.
Only one person to point the blame at.. that’s Cadillac President Johan de Nysschen who obviously does not understand the history of Cadillac nor the US market and this is why sales have lagged since de Nysschen was named President who has said building the brand was more important than sales..
Don’t started with the bs, Cadillac didn’t have a large amount of crossovers to stared with, and this is before JDN ever got here. Lot’s of Crossover’s/SUV’s are the key and that’s what JDN is going to do, before Cadillac can started getting into these more high end cars.
Johann De Nysschen knows what he has to do; We do not forget that he helped Infiniti and Audi make good image and good sales.
The problem is investors, who do not seem to want to leave work quietly to De Nysschen and force him to make mistakes.
Cadillac must have a car that can afford to buy almost all people, not only made for people with lots of money, because otherwise the brand will say goodbye
Aston Martin could not survive making very expensive cars; A few years ago was nearly disappears.
Porsche could not survive selling only 911, Volkswagen and Cayenne model have saved the brand
Rolls Royce equal
Bentley ……
Cadillac should start selling cars and small powers for almost all needs of people (150-180 hp engines shared between CUV’s and compact cars) and if sales are high and then make money received for manufacture the precious CT8 that 1000 anual buyers show it on the roads.
20.000 small Cadillacs make money for one CT8, one CT8 make prestige that will make desire to people go want a Cadillac and will buy another 20.000 Cadillacs more annually.
So does Mercedes; so does BMW and so does Audi.
And Johan knows it
JDN, just reacted to these article and it’s all bs. Cadillac models are well in development and on track and time.
Frankly, I think Cadillac sucks. Beginning with the entire vehicle nomenclature. Just about every coupe and sedan not only sounds the same but also damn near looks the same.
The entire “racing” image Cadillac has been projecting is a real turn off.
Quad exhaust? Check!
640 HP in the V series? Check!
Carbon Black package? Check!
That’s not luxury, that’s Cadillac moving the street punk in to give it more “cred”. It ain’t working!
I don’t look to Cadillac for a racer. I look to Cadillac for a luxury cruiser that says “I’ve arrived because I made it happen.” Not outwardly but certainly inwardly, as the reward for a near lifetime of dedication, commitment and hard work.
BMW shows off its 7 series sedan as a luxury cruiser with 445 HP to get its heavy carcass down the road and pictures on its website of a guy sitting in the back seat. Not some wannabe weekend racer. BMW has it’s other lines to cover the automotive “purist” but Cadillac is GM’s luxury division and 640 HP is freakin’ overkill except in a Chevy SS, Camaro or Corvette. Let Chevy carry the “sporty” image and put a reasonable engine in the Cadillac that isn’t anemic but doesn’t scream “weekend racer” (no offense to folks who “track” their vehicles).
A most appropriate analogy is the question of why, after 5 decades, McDonald’s is still in business and as successful as they are?
Because it’s able retain its repeat customers and gain new ones because they know what to expect from the menu 99% of the time and the familiar taste never changes. Very few new items become menu staples. That’s one of the reasons the Big Mac is still on the menu, unchanged, even after 40+ years and probably their best seller. They don’t keep trying to reinvent the hamburger.
GM, get someone who knows what the hell they’re doing and can get Cadillac back to its roots of luxury and vehicle names which represent an identity and people can wrap their minds around.
The “I have arrived” narrative is dead and burred.
Today, luxury consumers ‘arrive’ long before they reach retirement age, some even before they are 30. You don’t penalize these people by ignoring them and concentrating on the near-retirement 65 year old carpet salesman from Milwaukee; he was never a luxury consumer in the first place and he’s too late to the game to change Cadillacs’ public image. If anything, he’s making it worse.
The nomenclature is perfect. It fits with Cadillac heritage of NOT having names that mean nothing to anyone younger than 50.
“The nomenclature is perfect. It fits with Cadillac heritage of NOT having names that mean nothing to anyone younger than 50.”
You are partially correct. The nomenclature is perfect. It is just as confusing as Cadillac themselves and stands out and is remembered by no one.
“The entire “racing” image Cadillac has been projecting is a real turn off.”
What? You don’t need a race car? Why not? Speed limits on town roads are 60 and the highways 120?!?
And Cadillac will continue to be a 20+ year turnaround story that goes nowhere. And you wonder why your brand doesn’t get consideration against the German brands. It’s called commitment and staying power regardless of minor distractions.
Cadillac will continue to be a case study to highlight the deficiencies of running a luxury brand. You either have the gonads or you don’t.
This is what you need to post at every station communicating that failure or retreat is not an option. Currently, failure is expected.
“There is no adversity capable of stopping you once the choice to persevere is made.”
Jason Kilar
This is just another chapter in the continuing effort to save Cadillac . I really don’t blame Mary B. , but bringing JDN
on was the mistake here . I am very dissapointed in all the funds that were mis-appropriated . The first was moving to New York and trying to hook up with the fashion industry . Fashion is nothing more than a current trend and usually brings back fashion from years past . And the [email protected] coffee shop where you couldn’t even order a Cadillac .
In our current enviroment 12 Billion dollars really isn’t that much money when you figure it takes 1.5 Billion to bring a product to the floor of a dealership .
And then Cadillac forgot where they came from . They were never a small car or SUV builder . The big luxury car has always been their image and it sounds like they forgot their heritage . Cadillac wanted to be the US equivalent of Mercedes Benz . Just wait for the new CT6 they said , it will be the S-Class fighter only to back away from that 6 months later . Had they stayed with what they were and stopped trying to copy the Germans they would be in better shape .
General Motors have divisions to build SUV’s and small cars . To tighten the belt on future cars and focus on the SUV side of the market is foolish . And building small cars that were over-priced hurt sales , and lets not forget the ELR either it was after all a Chevy Volt in Cadillac clothing and customers seen right through that .
Plus the hiatus until 2020 , while even the Koreans are building quality cars now and surpassing Cadillac in price versus content .
JDN will be gone in 2020 if not sooner.
Best analysis. As a person well aware of Cadillac and GM and studied car designs back to the days of Motorama, you get Cadillac. They were known to be the Standard of the World, the one that everyone checked to follow what “Art and Design” was.That phrase and concept was elegant back then, and was leagues above the rest that stood on its own. It was not convoluted with racing, as Maybach, Rolls Royce and old style Bentley define by today’s standards. Power was for the stately movement of the elegance as evidenced by the old Horsepower Rating of Rolls Royce as “adequate”. Let us remember that GM killed off their “performance” division. Make Cadillac stately and the Standard again.
Forget about adding two new cars, add two new SUVs and be done with it. It’s not that difficult. JDN seems to have not noticed that all the luxury sedans sales are in toilet.
Forget about adding new cars, add two new SUVs and be done with it. It’s not that difficult. JDN seems to have not noticed that all the luxury sedans sales are in toilet.