Despite Cadillac’s splash at the 2016 Pebble Beach Concours d’Elegance with its Escala concept vehicle, it may not be the signifier we desperately want it to be: an inbound flagship sedan.
According to a recent report by The Detroit Bureau, Cadillac is facing minor investment setbacks by parent General Motors. The brand is reportedly being squeezed to bring forth a leaner portfolio than once imagined by President Johan de Nyscchen, per sources close to the brand’s product planning. That includes the off again, on again flagship sedan referred to as the Cadillac CT8.
de Nysschen wouldn’t comment on specifics during the Escala concept’s reveal, but he did state the twin-turbo V8 engine may be pushed back until the next-generation Cadillac CT6. That could peg the engine to debut sometime in 2023.
While crossovers and SUVs will remain on the table, the cuts to product planning will be on the passenger cars side of things, per the insiders. That means a flagship sedan and “a broader and more tempting portfolio” to take on European rivals is looking dim at current.
“There is a tremendous amount of pressure to get volumes up” before more money is invested in new product said analyst Joe Phillippi, of AutoTrends Consulting.
It’s not to say GM is finished investing in Cadillac, but it is not doing so as extensively when de Nysschen was first brought on board. At that time, $12 billion was earmarked for Cadillac’s global expansion.