Buick Excelle Exiting The Chinese Market After 13 Years3
The Chinese love their Buicks, and if there’s one Buick held near and dear, it’s the Buick Excelle. Introduced in 2003, the Excelle was an affordable, no frills Buick many Chinese consumers fell in love with even to this day. Now, its time has come to exit production.
Forbes reports GM-SAIC will retire the Buick Excelle after 13 years on the market. Most of those years, the Excelle was a rebadged Daewoo before sharing most of its underpinnings with the Opel Astra. Despite its sales success, Buick names its positioning as the number one reason for its departure. The Buick Excelle sells for merely $13,000 USD, while the next least expensive model clocks in around $20,400.
Buick wants to continue to move upmarket in the China, and GM will take everything loved about the Excelle and dump its old bones into new Baojun sedan. The all-new Verano will become the next best alternative should a Buick-badged sedan be the only option in China.
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There are 2 versions of the excelle currently sold in China. This article does not make a distinction between the 2 models. The one on the picture is definetly not the model meant.
Exactly what I was thinking. The story is surely referring to the base “Excelle”, which is the old Daewoo model. The picture is of the Excelle GT, which was just refreshed in 2015.
Buick needs to push up into premium in every market. The brand can do better than fill the old Oldsmobile space and again tap into what was the historic Buick price point luxury space.
Buick should never do battle with Ford. The Tri Shield is a Lexus/people’s Audi proposition.