Buick found a slam dunk in its “That’s A Buick” advertisement spots, showcasing the revamped portfolio of vehicles in a new light for a modern audience. No longer is the brand for your grandparents.
In an effort to continue the ads’ successes, Max Greenfield has become the latest face in a series of spots for the 2016 Buick Envision. According to Ad Week, Greenfield’s dorky, approachable charm is exactly what the brand was looking for to continue upsetting consumers’ beliefs.
“We can see in our research that people used to say, ‘You’re a brand for older people.’ That’s not nearly as big of an issue as it used to be,” Molly Peck, director of Buick marketing, said. “We’re overcoming that consumer perception, and this campaign is a continuation of that. It gets people to stop and think about what they know about Buick.”
Greenfield follows Ellie Kemper’s casting in a series of digital spots to showcase the brand in a more youthful, approachable manner.
“They’re both spot-on for the Buick brand. They both really embody the values of our brand: warm, likeable, funny and smart, with wide appeal,” Peck added.
Comments
Hey Max
Don’t forget to tell people that GM chose to not employ our Americans to build an American brand for the American market. This thing comes from China, without any barriers, tariffs, or restrictions like the ones that China puts on importing cars from US. If GM wants to get in bed with the Chinese government to build cars for China, that is one thing. But keep that stuff over on that side of the ocean. Meanwhile, I see Ford investing in summer training programs with pay and benefits and even a college education. for our youth over here. The best money Ford spent showing our youth to bring jobs back here. Forget Cadillac and GMC. My next two vehicles will take a strong look at Ford to seal the deals.
I think it would’ve been better if instead of having Ellie Kemper the actress, they had Kimmy Schmidt the character. It would’ve been more funny.
Kimmy looking at the Cascada: “Is this a convertible? Buick doesn’t have convertibles!”
Kimmy with the Regal: “That’s weird. It’s not comfy as I expected.”
Kimmy with the LaCrosse: “This is not as big as before.”
Kimmy with the Enclave: “It’s got space for lots of Tituses!”
Kimmy with the Encore: “It’s too small. But that’s OK.”
Kimmy with the Envision: “It’s kinda like the Goldilocks of these Buick things. Not too large, but not too small.”
Not funny. Not cool.
Vehicle’s not filmed well at all.
Brand is all over the place, as usual.
Good thing they’ll sell themselves,
despite China keeping 50% of the proceeds.
I like the roofline. and everything is nice….but its the beltline and the cheap looking front-end that grows on me….that its too slab-sided and the front looks like it belongs to a cheap car….if they would make the beltline level and not make it so slab-sided….it would be a nice CUV.
Buick sells way more cars in China than the USA so it didn’t make much sense to make it here – sorry:)
You clearly missed my point, so I will say it again. Keep the Chinese cars in China and let Americans build American cars for Americans. We don’t put tariffs itr restrictions on Chinese made goods. Why do they put restrictions on our products to them?
Name a car with 100% of its components made in the US.
This will be the last time that I try to explain this to you. For some teason, you have missed the point. It is not about content or where it is made. It is trading with a Country that we put no restrictions on for them to bring the product here, yet they pt maximum restrictions on our products going into their country so that our American businesses have to sell product there, then once the infrastructure is established there for them, GM then decides that those particular models will not be built by our workers and our factories here. If China wants to be isolationists by requiring our products to be made for them there, fine, but once they do, don’t shut down our American counterparts that make our products here for us. It would be interesting to see how fast GM changed their attitude if we put the same 35% tax on those cars coming in that China would do to us. Ever heard of the Chicken tax?’ It was a counter to a tax on American poultry for other countries. It taxed imported trucks. And what was the response? Foreign carmakers started building their trucks here or contracted our car companies to build theirs.
Sorry, you will just have to get over this – the battle was fought and lost a long time ago. The computer you used to send the email likely had greater than 70% Chinese made parts. If we put an embargo on China and they returned the favor we would lose most appliances, TVs, computers, even major defense projects, as Chinese electronics are used by most US companies – not to mention the very automotive companies you want to protect.
At this point in history, to put a stop to any product not built here would put the US in the same position as the USSR during the cold war.
“Foreign carmakers….contracted our car companies to build theirs.”
Namely? Makes. Models. Years. Name them. And don’t get confused with joint partnerships.
I want to know what Mahindra and Ssangyong models are being made in Bowling Green Kentucky alongside the Corvette under contract.
Also, if they were under contract, who are you to object to what a private automaker does with their assets?
China cars are poor quality……I don’t want to buy your Chiniss carp China so keep your cheap goods out of the US.
The 2016s are, what, $44k? And in short supply. But they’ll sell out, I suspect.