General Motors made a major gamble when it resurrected the Chevrolet Colorado and GMC Canyon for the North American market. Long story short, that gamble has paid off. Big time.
Now, other automakers are ready to jump back into the midsize pickup truck game, and Jeep is on deck. Fiat-Chrysler Authority reports on the latest spy shots of Jeep’s upcoming pickup truck. Jeep has already confirmed this model is on its way, and it’s expected the Wrangler pickup will begin production in 2018.
Its introduction should fall right around when Chevrolet and GMC will get to refreshing their midsize pickup trucks to keep things up to date. However, both brand already hold a significant advantage of arriving on the scene first, even giving Toyota a surprise in sales figures.
Comments
The thought of an open cab, caged, truck has me excited. That, and the 3.0 EcoDiesel.
It will be awesome and fun and incredible. And that is exactly why it may never amount to much of a problem for GM. I suspect that the enormous majority of people who will buy it will be using it to haul driftwood, coolers – full of beer – and girls to the beach. There will be some folks who use it as a semi work vehicle, but I do not see the utilitarian use of it. Personally, I want one, but it can never take the place of my Silverado for hauling construction and other supplies.
I will sell ok but not for the same reasons the Mid Size trucks from other makes do.
It is going to be as specialty vehicle and have its own devoted fans but it will never be considered a Work truck or a daily driver just as many Wranglers are treated today.
The Wrangler is the Miata of the 4×4 world. Yes a few daily drive it but often it is a 2nd or 3rd vehicle.
Also I am not sure how it will be received. The Scrambler was the CJ version of this and it never really took off. The 2 extra doors will help but it is not really something you will take on a tight trail with a wheel base this long.
I just hope Fiat does not F it up somehow with quality issues and such.
The GM twins and the coming Ranger will still sell to their core market and should see little impact. People tend to be Jeep people or they are not and there is little in-between.
I’ve been looking forward for this and now that it’s true we know two things
1) Gm has reignited the midsize segment
2) high school dbags everywhere no longer have tochoose between a wrangler or a truck and will now be able to post pictures of muddin and talk about how they need a truck for hauling stuff even though they are 17 and don’t even know how to hook up a trailer.
But in all seriousness I am happy about the wrangler pick up but as Scott3 was saying the canyon/Colorado do go after a different demographic. The wrangler is more of a niche imo. That is unless the next gen gets refined to the point where you would want it as a daily.
i also hope there is a single cab because a wrangler would be the only modern truck that could pull of a decent looking single cab. Plus four door wranglers are fugly
Now GM needs to return the favor and build a Wrangler competitor to be offered by GMC.