Oh the things you’ll find on the internet. Thanks to Jalopnik, we came across this video of a lion riding shotgun in a Chevrolet Silverado pickup traveling on a road in Dubai. No, not a dog, not a cat… but a freakin’ lion. Luckily, the feline is secured in place and behaves very much like a dog, sticking his head out of the window and enjoying the breeze.
It’s worth mentioning that having such an animal as a pet is a status symbol in Dubai, so a pet lion isn’t as out of place to those who are accustomed to seeing such a thing. To us, however, the idea is foreign, as we can’t imagine that there are too many people who would be comfortable sharing an enclosed space with a massive feline. At least the owner has a big ol’ Silverado 2500HD for his big ol’ kitty cat.
Thoughts? Leave ’em in the comment section below.
Comments
The true American mascot and pet is the dog. I rather have a gray wolf than a lion in my vehicle.
They’re really doing a good job of toeing the line and sticking with the global Chevy strategy – ‘strong, for all the road ahead.’
Once again, a reminder that the brands and countries will stray, do their own thing and dilute a brand just because they can.
The Middle East, in particular – they did their own thing with Cadillac (Arrive Fashionable Early), and the crazy episodic road tripper twosome for (can’t remember – GMC? Sierra? Silverado?
If you have a strong global brand positioning, you stick with it. The Middle East is trying to become locally famous, while they sell 500 or so cars. (Nothing against the Middle East – seems Asia does the same thing.)
Only that this isn’t a marketing campaign… ya know?
Ok – I’d probably have been able to figure it out (if that’s the case), if there was the video it came from (y’know, YouTube? something like that?), and a little more info.
The rest, I’m afraid, still holds true – arrive fashionably early for Cadillac, an episodic series for Sierra (?), neither having anything to do with global brand positioning.
For example – Nike: differences exist, but regardless of where it comes from, it all feels like it was orbiting the same planet. Guinness. Johnny Walker. Porsche. BMW. Coca-Cola. Dove.
The “collective consciousness theory” has always seemed to elude GM. and Ford, for that matter. Without vision and discipline, they’re less a marketing organization and more a pure sales org.
But the lion is cute! Don’t know what it means in a brand context, since there’s no video or brand info, but it’s super cute! Like the ultimate cat video!
How were you able to deduce that this was a marketing video, and not simply a video found on the internet?
“Oh the things you’ll find on the internet. Thanks to Jalopnik, we came across this video of a lion riding shotgun in a Chevrolet Silverado pickup traveling on a road in Dubai.”
No sass intended here, but your assumption was not our fault.
OK, let’s just drop that part: sorry, if there’d been a link, I wouldn’t have gone there.
I will stick with certain GM brands having trouble staying on brief, and not stepping on each other’s toes … but yeah, a.) you can’t control what people post, and b.) Dubai is crazy, apparently.
Wonder what happens at red lights? And I think Dubai’s cops are pretty strict – maybe the lion sidekick gives them a little more wiggle room.
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