What seems like a no-brainer may actually have some steam behind it now. Automotive News cites unnamed industry sources reporting GMC is seriously looking into adding a new, body-on-frame SUV to its lineup to take on the likes of Jeep.
While GMC continues to provide healthy profits for General Motors, its market share has failed to grow. In order to expand into new territory, the brand wants to pin itself directly at consumers shopping the Jeep showroom. And a reborn Envoy could be just the thing.
The SUV would be based atop the platform underpinning the North American GMC Canyon and Chevrolet Colorado, not a direct source from Chevrolet’s global Trailblazer SUV sold in Asia and Australia. The sources stated a 2020 introduction at the earliest for such an SUV if it does make the cut.
It could also be part of the ongoing puzzle of GMC’s move to scale the 2017 GMC Acadia to a midsize crossover, leaving a full-size offering vacant. GM product chief, Mark Reuss, has also stated its void left at the Lansing Delta Township facility would be filled, following a production move to Spring Hill, Tennessee.
It would be a natural progression, since GMC nearly mimics each Chevrolet crossover and truck in its portfolio. When it comes to expanding the brand, options are limited when looking directly at Chevrolet.
GMC chief, Duncan Aldred, made it clear the brand could easily be an alternative to Jeeps.
“I do think GMC has got the brand equity and brand character in many respects to give customers a really good alternative to Jeep products.”