General Motors Leads Industry With Most J.D. Power APEAL Study Awards2
General Motors has received not one, two or even three J.D. Power APEAL Study Awards, but six. GM was bestowed with all six awards in the most recent J.D. Power Automotive Performance, Execution and Layout (APEAL) study, leading multiple segments.
Through the survey, owners rank their vehicles across 77 attributes to understand how a new vehicle performs, how it drives and what it has been like to own. The score is measured on a 1,000 point scale.
The awards for each GM brand are as follows:
- Sonic – Segment Award, Small Car (2nd Year in a Row)
- Camaro – Segment Award, Midsize Sporty Car
- Colorado – Midsize Pickup (2nd Year in a Row)
- Tahoe – Large SUV
- Silverado – Ranks Third, Large Light Duty Pickup
- Silverado HD – Ranks Second, Large Heavy Duty Pickup
- Sierra HD – Segment Award, Large Heavy Duty Pickup (2nd Year in a Row)
- Sierra – Ranks Second, Large Light Duty Pickup
- Canyon – Ranks Second, Midsize Pickup
- Escalade – Ranks Second, Large Premium SUV
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
For whatever it’s worth, at little more in-depth on the JDP APEAL study:
“Porsche ranks highest overall in APEAL for a 12th consecutive year, with a score of 877 index points. BMW ranks second with 859, Jaguar and Mercedes-Benz rank third in a tie at 852, and Land Rover, Lexus and Lincoln rank fifth in a tie at 843. Cadillac was 836. Volkswagen (809)ranks highest among non-premium brands, followed by MINI (808), Kia (807), Ford (803), Ram (803) and GMC (802).” Below average, you’ll find Buick, Chevy, hot-selling Subaru, and Jeep and Fiat are way down the list.
But, yes, there is good news:
The segment-level APEAL winners by corporation are:
General Motors: Buick Cascada; Chevrolet Camaro; Chevrolet Colorado; Chevrolet Sonic; Chevrolet Tahoe; and GMC Sierra HD
Hyundai Motor Company: Hyundai Tucson; Kia Optima; Kia Sedona; Kia Sorento; and Kia Soul
BMW AG: BMW 2 Series; BMW X1; BMW X6; and MINI Clubman
Volkswagen AG: Audi A6; Porsche 911; Porsche Boxster; and Porsche Macan
Nissan Motor Co., Ltd.: Nissan Maxima and Nissan Titan
Toyota Motor Corporation: Lexus RC and Toyota RAV4
Kind of a weird, unpredictable mix, but there you have it …
Hate to be gloom and doom but six wins may not be all that impressive. Kia as one brand had 4 class winners! Most of GMs winners tended to be non-mainstream models. Need to aspire to get volume lines to be class winners.
Sadly Cadillac had no 1st places and is near the bottom overall in luxury class. Still a lot of work to be done!