Ford doesn’t seem phased in the slightest over Chevrolet’s attempts to pick a competitive advantage in the roll-formed, high-strength steel bed spots it began airing last month.
The ads show a Silverado and F-150 being abused, leading to damage, punctures and dents in the F-150’s aluminum bed, while the steel bed of the Silverado remains fairly in tact. According to Ford Authority, the blue oval saw a 29-percent sales jump during the month of June. Coincidentally, it coincided with Chevy’s latest ads.
“We had a sensational F-series month, particularly with F-150,” said Ford VP of US Marketing, Sales and Service Mark LaNeve, during a conference call with analysts. “It’s just been a continuation of what’s been a great story with this new product.”
The latest Chevrolet ads were no doubt a response to lackluster May retail sales, which also ran parallel with Chevrolet’s “Truck Month” sales. Recently, Chevrolet also took 20-percent off select variants of Silverado to help spur dealer traffic as well.