Europeans never truly bought into “bigger is better” when pertaining to cars. There’s a reason why Tahoes, Yukons and the like don’t flood European roads; one of them is because they don’t really fit to begin with.
On the other hand, Cadillac lacks a proper, small crossover within its portfolio at present, but according to Auto Express, it could be the vehicle to help relaunch the brand in the United Kingdom.
“Even in the U.S. you’ve seen a shift from sedans to SUVs, and we want to build on our success in that segment. If you look at where the Escalade and the XT5 are positioned it’s clear where a new SUV would be placed,” European product and marketing boss Florian Spinoly said. “We’re looking at a wide spread of engines that we want to establish.”
He added that the UK is a very important market for Cadillac moving forward, noting it as the second largest premium vehicle market in Europe. Naturally, it’s good business to grow there.
Not only would a compact crossover help fit the niche, but Cadillac once again asserted it is looking deeply into right-hand drive for the market, which seems like a no brainer at this point.
Rumors of a Cadillac XT3 began swirling earlier this year, when General Motors confirmed it would reallocate investment funds from the Orion assembly, to the Fairfax facility for a “new vehicle program.”
Comments
It might work but only if it’s Right Hand Drive. While they are at why not offer ATS, CTS, XT5 CT6, Corvette and Camaro in the UK in RHD as well. Brits just will not buy LHD vehicles .
For Cadillac triumphs in Europe needs Diesel engines people still wants much Diésel here and style sizes Ford Kuga Hyundai Santa Fe / Tucson.
With this direction; is guaranteed for cars sold in the old continent, also those Diésel small engines to apply to ATS and CTS XT5 helps a lot
Maybe this is where Cadillac needs help from Opel, who does have small CUVs and Diesel engines in their lineup.