First of all, let’s stop calling crossovers SUVs, shall we? Excellent. The Buick Encore was a crossover sent over from Europe into North America at the right time. Since its introduction in 2013, the Encore has exploded in popularity.
The Buick Encore alone has helped the segment become the fastest growing segment in the United States, growing 30-percent since 2013. According to the brand, one-quarter of small crossovers on the road are Buick Encores.
“The Encore is a pioneering force in a segment hugely popular with customers, with one in four Small SUV owners in the U.S. today driving a Buick,” said Duncan Aldred, vice president of Buick Sales, Service and Marketing. “The upcoming 2017 model doubles down on what’s made it successful, like extensive soft-touch interior materials not offered by the competition.”
Through the first six months of 2016, the U.S. has become the Encore’s best market, reaching 30 straight months of year-over-year sales growth this past June.
Of course, it doesn’t stop there. The 2017 Buick Encore brings in new exterior looks, new interior technology and a more premium feel. Look for Buick’s hot streak to continue on this fall.