The Buick Cascada accounted for 755 U.S. deliveries in June 2016 — its fourth full month on sale in the U.S. market.
By contrast, Buick Cascada sales totaled 814 units in March 2016 — its first full sales month in the U.S., 1,090 units in April, and 829 units in May. For the first six months of the year, the compact drop-top has tallied 4,071 deliveries.
Sales Results - USA - Cascada
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2 | 2 | 2 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 12 |
| 2019 | 249 | 249 | 249 | 437 | 437 | 437 | 133 | 133 | 133 | 26 | 26 | 26 | 2,535 |
| 2018 | 202 | 299 | 417 | 458 | 458 | 458 | 367 | 367 | 367 | 248 | 248 | 248 | 4,136 |
| 2017 | 312 | 632 | 498 | 692 | 610 | 711 | 422 | 364 | 284 | 350 | 312 | 408 | 5,595 |
| 2016 | 88 | 495 | 814 | 1,090 | 829 | 755 | 633 | 622 | 470 | 361 | 367 | 629 | 7,153 |
The GM Authority Take
As we have noted previously, Buick isn’t looking to shatter any sales records with the Cascada. Instead, it’s looking to acquire incremental sales with the model, while attracting new customers and changing brand perceptions. The efforts are closely associated with growing sales of other Buick vehicles such as the Verano, Regal, LaCrosse, Encore, Envision or Enclave.
Comments
The Cascada looks good, but once inside it is markedly aged. Is there anything from Opel on the horizon about a 2nd gen. model with some modern amenities/features?
This struck me as a truly boneheaded move. Even if updated to current standards you just screwed all the initial buyers.
I had the same feeling when I got in my first one.
This car is only planned for a couple years as it is and will soon be replaced.
Buick just needed some cars in the show room and a Convertible is one that can help change the age image issue to some extent. This is part of why it is imported from Poland and only was expected to sell in small numbers.
It is just to buy time as the next model is being readied.
If it were not to bring this in it would be 2-3 years before anything new like this was in the show room.
Timing an product cycled are the key for when and why things happen.
This car is doing just as was expected.
I’m having trouble with the math – this ‘ok’ Super Bowl one-off is going to elevate perceptions of the Verano (RIP), the Regal, the LaCrosse and the Enclave?
Did you see Buick’s latest numbers? Encore and Envision are Buick’s life rafts. And when they do serve up something with potential (Avista) sorry; if we can’t retrofit an Opel made in Poland, no.
The momentum Buick had when it started outselling Lexus is long gone.
Magic 8-ball says future looks bleak.
Well we already are getting a new Lacrosse. The new Regal is only a year away. The Enclave is not much father out.
Then you factor in the models we do not know about that are also coming as there is more planned. I suspect a more Opel like Buick to take the place of the Verano is in the package.
Finally people need to understand the Avista was not a real car it was a pure show car. Even if put into action it would take 5 years to bring to market.
If you look back Buick went along for a good while with only about 3 models there around bankruptcy time. The Lacrosse and two SUV models were all they really had. At that time there was little product there.
The Dealers are thriving on the GMC products so they will be fine and the rest of the models are not all that far out. Buick was last to get the new products and development time and changes along the way delayed things. The changes at Opel really hurt Buick here.
Also you need to remember the sales here are not the primary market. China is what pays the bills for Buick not America. Sales here are like Canadian sales to Chevy.
This is big picture stuff were you have to consider all that is going on not just a some things here and there. Product cycles, development times, division changes global changes and more. Then you need to factor in what we don’t know too. There is more to cutting the Verano than they are saying right now.
OK. But I’m not sure an 8.6% drop in June for GMC is ‘thriving’ …
Canyon was a good call, and Yukon’s doing well. Sierra, though – every commercial I see comes with an incentive. Buick, too. Anyway, time will tell.
GMC is one of the most profitable vehicles on the road. Their volumes are much lower too so a 5-8 percent drop for them is not the same as it is for Chevy.
With the profits per vehicle the changes are not as immediate here as they would be for a division like Chevy. That is why they were not addressed first.
I’m with you, but an 8% drop isn’t ‘thriving’ is it? And incentivizing eats into margins, right?
Anyway, margins aside. if Sierra’s off, and Silverado, and F-150 are off – it makes me wonder if the market got saturated by guys who really needed to replace their 7-8 year old trucks that had 200k+ miles on them, or if it’s a sign of a softening economy, or none of the above.
Not to beat a dead horse, but I read Sierra’s incentives were up 147% in the last month.
Silverado’s are up 90%+.
Makes me wonder about the economy. Colorado and Canyon are still sailing along, though…
Not to worry we will always have Chevrolet.
My wife and I added a Deep Sky Blue Cascada Premium to our family in March. We find this to be a very enjoyable convertible, way, way better than my wife’s previous Chrysler Sebring JXI. The comments about “aged” design really don’t seem appropriate. Yes, there are a lot of buttons on the center dash but most are only used occasionally for a single purpose. The Cascada drives very nicely. By comparison, I have a Corvette Grand Sport convertible, but I often “mooch” my wife’s Cascada because it is a quite and pleasant convertible with really decent handling. It’s no Corvette by any stretch, but don’t sell it short. Plus, where we live in Ohio the FWD, well insulated top, traction control, heated seats and heated steering wheel make it a reasonable year around driver. My suggestion is to drive a Cascada before you criticize it. You just may be surprised how competent this car is. And, by the way, the styling gets many favorable comments from others.
Rich, Thanks for some first-hand owner feedback on the Cascada. Would like to hear more, such as how the turbo and the “boost” when really needing to accelerate on an ramp or passing.