Chevrolet’s “three-truck” strategy seems to have served the brand well, especially with the mid-size offering in the Chevrolet Colorado. The 2016 Chevrolet Colorado continues to remain one of the fastest-selling vehicles on the market, and its 2.8L Duramax Diesel offering continues to see a waiting list. Yet even though the Colorado is the smallest pickup truck Chevrolet currently sells in America, it’s still a giant compared to the last-generation Colorado, and even more so compared to the popular S-10 of the 90’s and early 2000’s. These days, we think there’s still an untapped market for a truck of that size.
In creating these exclusive renderings alongside RM Design, we entertain the thought of what a modern Chevrolet S-10 would be like. Slotting below the Chevrolet Colorado, an entry-level S-10 truck could manage to command a lower price point than its bigger brother, and would fit into the lifestyle of customers who just don’t need or have the space for a full-size or even a mid-size truck.
We believe that based on its compact nature, the hypothetical S-10 could be fine on a unibody structure, not unlike the Chevrolet Montana pickup, sold in South America. Though a traditional body-on-frame setup could be more capable in terms of towing and payload as well as more profitable — so we could see it going that way as well. Powering the truck would be the four-cylinder variety, such as a 1.6L turbo, a naturally aspirated 2.5L, and/or perhaps even an Opel-sourced 1.6L BiTurbo diesel. A truck this compact could also benefit from electrification, and could be the first pickup truck with an extended range electric vehicle/PHEV drivetrain, a la the Chevrolet Volt.
The Chevrolet S-10 rendering is meant to capture the nature of a no-frills work truck that would be perfect for contractors without much heavy equipment, and not much need for high towing capabilities or hauling capabilities. Of course, we would expect Chevy to also offer our hypothetical S-10 in less plebeian, more feature-rich trim levels… but the general design of the vehicle would be mostly the same.
Hash the design out among yourselves in the comment section below, and let us know if a truck like this would fit your needs, and find home in your driveway.